Original title: 85 flowers collectively "go down to earth", and the hot IP is ready to go (citation).
Costume dramas are coming back, who is the next hit (theme).
In 2023, the number of high-quality costume dramas will rebound, and the characteristics of high-quality and small-cut dramas will re-attract audiences to this traditional TV drama genre. In 2024, major platforms such as Aiteng Kumang will start a new round of competition, and the resurgence of costume dramas will become more and more obvious.
Double endowment continues the historical drama.
When it comes to costume dramas, many viewers think of fairy tale dramas and fairy puppet dramas that focus on fantasy or love themes, in addition, historical dramas with rigorous evidence and magnificent structures outline ancient and modern characters with huge brushes like rafters, and interpret the rise and fall of history with ups and downs, which has always occupied an important position in the costume drama market. The historical dramas to be broadcast in 2024 include "Dahan Fu (Part 1)", "Da Tang Fu: Breaking the Array" and so on. "The Great Han Fu (Part 1)" adopts a grand narrative to carry the theme, and the main and secondary lines echo through it, comprehensively showing the national destiny and great power style of the 400-year heyday of the Han Dynasty. The "Eternal System, Immortal Chapter" on the poster of the series is an accurate definition of its meteorology.
The first part of "Tang Fu" is called "Breaking the Array Music", focusing on the youth of Li Shimin, Taizong of the Tang Dynasty, and reflecting the grand history from an individual perspective. The ultimate oriental aesthetics is bound to be wonderful and exciting in the epic narration of the grand historical outlook and the grand era. These two masterpieces are suffix with the word "Fu", showing the grandeur of their narratives, the magnificence of their style, and the majesty of their themes, which are expected to arouse strong repercussions.
85 Flowers" returns to the Xianxia drama.
"85 Flowers" collectively returned to costume dramas, Yang Mi's "Fox Demon Little Red Lady Moon Red Chapter", Liu Shishi's "Fox Demon Little Red Lady Bamboo Industry Chapter", Zhao Liying's "Walking with the Phoenix", Tang Yan's "Nian Wushuang", are all dramas to be exploded on various platforms, from makeup fixing, finalization to release of trailers, they have been on the hot search many times, causing widespread attention on the whole network. Most of the marketing points of the drama party revolve around "85 Flowers", such as Liu Shishi's "Heavenly Choice of Huaizhu", Zhao Liying's new shape of "Walking with the Phoenix", etc.
Liu Yifei, Yang Mi, Liu Shishi, Tang Yan and other "Four Flowers of Fairy Sword", including Zhao Liying, who caught up later, all started or became popular with costume dramas. Liu Yifei's "The Condor Heroes", Yang Mi's "Palace Lock Heart Jade", "Ancient Sword Strange Tan", "Three Lives, Three Worlds and Ten Miles of Peach Blossoms", Liu Shishi's "Step by Step Shocking", Tang Yan's "Splendid Weiyang", Zhao Liying's "Flower Thousand Bone", "Chu Qiao's Biography", "Do You Know If You Should Be Green, Fat, Red and Thin" have all been popular dramas of the year. These "85 Flowers", who were born around 1985, have relatively faded out of the field of ancient costumes due to other reasons such as marriage, childbirth or career transformation.
Walking with the Phoenix" is the second pair of Zhao Liying and Lin Gengxin since "The Legend of Chu Qiao", the audience will never forget Yu Wenyue who fell into the water at the end of "The Legend of Chu Qiao", and "The Legend of Chu Qiao 2" has not started for a long time, and the eager expectation has shifted to "Walking with the Phoenix". "Walking with the Phoenix" takes the growth and transformation of the heroine as the core, full of twists and turns, moving, and exciting.
The live-action series of "Fox Demon Little Red Lady" has attracted much attention since the beginning of filming, and the two units of "Moon Red Chapter" and "Bamboo Industry Chapter" are starring Yang Mi and Liu Shishi respectively, with handsome male protagonists Gong Jun and Zhang Yunlong, in addition to the protagonists of "handsome men and beautiful women", Guo Xiaoting, Chen Duling, Zhu Xudan, Shen Yue, Zhang Ruonan, Meng Ziyi and other supporting roles are also very eye-catching. The play is based on the story of Tu Shan Honghong, the righteous leader of the Tushan Fox Clan, and Dongfang Yue, a descendant of the Dongfang family, who met and gradually fell in love, showing a touching and fantastical adventure.
IP adaptations are poised to take off.
In 2024, a number of IP adaptations will be broadcast, "Celebrating More Than Years 2" will have more than 10 million reservations on the platform, setting a new record, "Da Feng Beat the Guard", "The Legend of Mortal Immortals", "Heroes", "Wu Gengji of Flames", "Young White Horse Drunk Spring Breeze", etc., have all been completed and are expected to be broadcast in 2024. No matter in terms of quantity or publicity, IP adaptations are ready to go.
According to the differences in the original works, the IP adaptations to be broadcast in 2024 can be roughly divided into two categories, namely the "Internet ** faction" represented by "Celebrating More Than Years 2" and "Da Feng Beat the Change", and the manga dramas represented by "The Legend of Mortal Immortals", "Wu Geng Ji of Flames" and "Young White Horse Drunk Spring Breeze". Among them, the most powerful is "Celebrating More Than Years 2" starring Zhang Ruoyun. Recently, the crew of "Celebrating More Than Years" released the latest poster of the second season, and nearly 40 important actors gathered in Liujing Qushui, each with their own posture at the water's edge, whether it is the distance of the seat or the posture of the plot, which is quite intriguing. With the appearance of important new characters such as Qinghou played by Yu Feihong, the intricate forces behind it have surfaced, and the story of the second season as a whole is more sinister and exciting, which is very interesting and attractive.
The suspense detective case continues to explode.
In recent years, the performance of suspense dramas in the market has been very dazzling, "The Hidden Corner", "The Long Season", "Thirteen Years in the Dust", "Lotus Tower", "Under the Prosperous City" and other dramas have Douban scores of 8 points and above, and many works are annual hit dramas. The formula of "suspense +" has become a popular maker, and major film and television platforms have also invested a lot of energy in the creation of suspense dramas.
In the context of the continuous explosion of suspense tracks, the key project "Tang Dynasty Legends: Westward Journey" will be launched in 2024. The first season of "Tales of the Tang Dynasty" premiered in September 2022, and its fantastic plot and exquisite costumes have received a lot of praise. The second season is produced by Guo Jingyu and directed by Bai Shan, the original cast returns to star, and Yu Yi, Che Paul, and Tang Jingmei are newly joined.
Previously adapted from Ma Boyong's name**, directed by Cao Dun, and starring Lei Jiayin and Yi Yang Qianxi, the costume suspense drama "The Twelve Hours of Chang'an" has been recognized by the audience because of its excellent production and tight rhythm. In 2024, Ma Boyong's other masterpiece "The Lychee of Chang'an" will also be put on the screen, interpreting the legendary story behind "Riding the Red Dust Concubine Laughing" from the perspective of ordinary people. "The Case of Di Gong of the Tang Dynasty", "Shaoqing Tour of Dali Temple", "The Code of the Riverside Picture of Qingming Festival" and "Yan Xinji" are waiting to broadcast suspense dramas, which will also further expand the suspense drama market. (Qilu Evening News reporter Liu Zongzhi).
*: Qilu Evening News.