Cars
Rim 2023: The Economic Catastrophe of Parallel Importers Hoarding Cruisers
Background. In 2023, the entire auto market seems to have set off an unstoppable storm. And in this storm, Toyota Cruiser's *** has become one of the most attention-grabbing focuses, especially for those parallel importers who hoard this car, this is an economic catastrophe. A long post on a social platform vividly reveals the details of the catastrophe, which is full of stories of blood, sweat and huge losses. This article will delve into the reasons behind the hoarding of the Cruiser phenomenon, the stakes involved, and future trends.
Toyota Cruiser's ***
Cruiser, as the flagship SUV of the Toyota family, has always been known for its strong off-road performance and the best position known as the "financial artifact". However, in 2023, the car suddenly experienced a **drastic**, which caused great distress among car dealers. Taking the price reduction of specific models as an example, the Cruiser LC7170 Anniversary Edition, which was priced at about 600,000 yuan in October last year, dropped directly to about 530,000 yuan at the end of the year; The original price of more than 1.5 million yuan of the top Cruiser LC300VXR has dropped by more than 400,000 yuan, and now the price is about 1.1 million yuan. Such a price reduction speed makes people can't help but ridicule: "Cooluzer has reduced prices faster than we shoot **." ”
Cruiser has always been unique in the car market with its off-road performance and best position, and has become a sweet spot in the eyes of car dealers. However, the 2023 *** has made this car suddenly a hot potato, especially for those parallel import car manufacturers who have hoarded a lot of Cruiser, the situation has become extremely serious. Today, the market is flooded with Cruiser inventory that began to be hoarded two years ago, and in the face of **, car dealers are as anxious as ants on a hot pot.
Parallel importers' hoarding of cars.
The article reveals why parallel importers are hoarding such large quantities of Cruisers. This is not a simple business decision, but a complex psychological process involving the psychology of gamblers. An old car dealer who has retired from the circle said bluntly: "It's all the psychology of gamblers." A key role in this is played by a group of people known as the "main family". Many Tianjin car dealers did not have their own cars in the showroom, but borrowed them from the "family" by betting some money. This car hoarding war around Cruiser eventually led to heavy losses for these "home" in the parallel import car industry, and there were no pants left.
The "family" originally pinned their hopes on the ** position and sales of the Cruiser, but with the ****, this bet became very dangerous. They thought they would be able to make a good profit from it, but they didn't expect Cooluzer's ** to collapse so quickly. Such a sudden change caught parallel importers off guard and held back.
The impact of the car hoarding turmoil.
Parallel importers at the port of Tianjin have been the main victims of the hoarding turmoil, while Guangdong dealers have been relatively less affected due to their distance from the port of Tianjin. Since the Cruiser is a favorite in the parallel import car market, the best position and good sales make this model bring considerable benefits to car dealers in 2021. However, due to production capacity constraints, Toyota announced that the global Cruiser order schedule has reached four years later, and the cost of car purchase has risen significantly. Some "local families" even took out loans to buy hundreds or thousands of cars, but in the end they lay in Tianjin Port for nearly two years because of the China VI emission standard problem, and it was not until September last year that they officially started to sell.
The detention of this hoarded vehicle has put parallel importers under tremendous economic pressure. The high profits they once had high hopes for quickly turned into an insurmountable burden. The intensification of family conflicts, the breakdown of brotherly friendships, and the emergence of bankruptcy and liquidation have made the impact of the car hoarding turmoil more profound and complex.
The cause of the car hoarding turmoil.
Behind the car hoarding turmoil, there are a series of complex and intertwined reasons. Previously, the Cruiser was in the spotlight for its top position and good sales, and in 2021, this model brought considerable profits to car dealers. However, the replacement of new vehicles has led to production capacity constraints, and Toyota announced that the global Cruiser order schedule has reached four years later, and the cost of car purchase has risen significantly. Due to the fact that these cars have been stranded in Tianjin Port for nearly two years due to China VI emission standards, they will not officially start sales until the second half of 2023. It was at this time that the domestic market ushered in hard-core off-road vehicles such as domestic tanks and formula leopards, which led to the collapse of Cruiser in an instant, and car dealers fell into a deep trap.
In this process, the gambling-style decision-making made by the "family" in pursuit of high profits has become a fatal shortcoming. They used to think it was an investment, a business that could make a lot of money, but they didn't anticipate the change in market winds. This has put this group of car dealers into a crazy and uncontrollable situation.
Future outlook. With the rise of self-owned brand car companies, parallel import car dealers will have to face the fate of closing stores and withdrawing from the market. The Cruiser hoarding incident may be just the tip of the iceberg of this trend, and it portends more difficulties for the parallel import market in the future. Through an in-depth analysis of the beginning and end of the car hoarding turmoil, the article calls on car dealers to make prudent decisions, not only focusing on immediate profits, but also considering the long-term trend of the market and their own economic strength. This is not only a car market turmoil, but also a deep reflection on business decisions and market trends.
Parallel import car dealers need to think carefully, and business decisions should not only look at the current market heat, but also consider the long-term development. The impact of the car hoarding scandal is far-reaching and complex, not just about profits, but also about family and friendship. In the future, as the automotive market continues to evolve, car dealers need to be more cautious and rational about every business decision to ensure their own economic stability and sustainable development. The Hoarding of the Cruiser may be a warning that car dealers should not blindly follow the trend, but should always maintain sensitivity and rational judgment to the market. Only in this way can we move forward steadily in the wave of the automotive market and meet a future full of challenges and opportunities.