In the wave of the new consumption era, whoever can hold on to young people will have the opportunity to dominate the market. With the change of the times, the younger generation of consumers is gradually becoming the core force of the market, and their consumption concepts are also quietly changing.
Unlike consumers in the past, young people are paying more attention to emotional appeals. They are no longer satisfied with the basic service experience, but expect to get more positive emotional value in the consumption process, and are even willing to pay a higher price for this emotional value. This trend of "emotional consumption" is gradually becoming the new normal for the market.
In order to cater to this trend, all walks of life are actively exploring and launching personalized and diversified new consumption scenarios to attract the attention of young consumers, and frog is one of the best. By providing a full range of emotional values of "delicious, fun and interesting", Frog has successfully captured the hearts of many young consumers and become their new favorite in catering.
Consumers first, to create a fun, interesting, high-value "social circle".
Frog Laida is well versed in the psychology of young consumers, accurately grasps their aesthetic needs, and creates an environment full of fashionable atmosphere in the interior space design, using a highly visually impactful red and blue color scheme, as well as unique and personalized frog element decoration, all of which attract the attention of young people.
In order to further enhance the dining experience of consumers, Frog also pays attention to details and gives customers a little sense of ceremony. For example, the use of realistic "dollar" napkins makes the dining process more interesting and unique. At the same time, Frog Laida also abandons the traditional paper menu and uses the mobile phone to scan the code to order, which is not only convenient and fast, but also adds a touch of technology.
Through these measures, Frog has successfully created a high-value "social territory" that meets the preferences of young people, so that consumers can enjoy a pleasant dining experience while tasting food. This focus on customer experience is what sets frog apart in the highly competitive food and beverage market.
The first "perilla bullfrog" is a hit to create a super food symbol
In 2015, Luo Hao, the founder of Frog Laida, created the first perilla bullfrog, the fresh and tender frog meat with the innate fragrance of perilla, the frog meat is charred on the outside and tender on the inside, and the soup is rich and fragrant, bringing an extraordinary taste bud experience.
Perilla bullfrog is the first choice of more than seventy percent of customers to enter the store, and it is called a dish that will not go wrong with frog fans as "closing your eyes", with super high popularity, and now it has become a "super symbol" in the bullfrog food industry.
In the brand upgrade in May 2023, in addition to the brand new 60 super night market store style, Frog Laida also put forward the concept of "everything can be perilla", not only the first "super explosive" perilla bullfrog, but also the integration of perilla elements into dishes, drinks, snacks, desserts and other aspects, launched perilla shrimp slippery spring rolls, local tyrant full-legged perilla bullfrog, perilla lemon tea, perilla peach ice dumplings, etc.
Keep up with the changes in young people's consumption needs and innovate scene experiences
Especially in the three years of repeated epidemics, people's physical and mental health has been constantly tested, and stress and exhaustion have almost become the norm of life. Nowadays, people are seeking solace and emotional release. In this context, in 2023, Frog Laida has successfully attracted the attention of a large number of young people with its unique combination model of "shopping mall + night market".
Frog comes to Da's latest launch of 6The image of 0 super store is not only an upgrade of the brand image, but also an in-depth insight and response to market trends and the needs of young consumers. The store's colorful neon signs, retro tiles, eye-catching slogans, and food stall-like open design create a fireworks environment full of life. This design not only makes people feel like they are in a night market on the street, but also provides a place for young people to enjoy food and vent their emotions in their busy work and life.
The brand upgrade of Frog has not only enhanced the brand image, but also carried out in-depth excavation and innovation in emotional resonance and consumer experience. In the fiercely competitive catering market, Frog has successfully attracted the attention and love of a large number of young consumers with its unique brand charm.
This change not only reflects Frog's keen insight into market changes, but also shows its in-depth understanding and satisfaction of consumer needs. In the future, Frog will continue to deepen brand innovation and provide a new place for more young people to resonate and release their emotions.
In the face of the ever-changing market and consumer demand, catering companies need to keep up with the pace of the times and continuously improve their brand power in order to stand out in the fierce market competition. The successful upgrade of Frog Laida has undoubtedly provided valuable reference and inspiration for other catering enterprises.