The report is "2024 Luxury Industry Trends *** Crowd Inspiration Guide", the report has a total of 44 pages, for more important content and core views, please refer to the original report, and there is a full version at the end of the article to obtain it.
This report provides a detailed analysis of the latest trends in the luxury industry in 2024, covering marketing strategies for China's luxury market, the future of luxury fashion, the role of Xiaohongshu in luxury marketing, and the outlook for omnichannel marketing. Particular attention was paid to the impact of the pandemic on China's luxury market, and how luxury brands are adapting to and leading the new needs of Chinese consumers.
1.Luxury marketing trends in China
The pandemic has accelerated the popularization and development of luxury culture.
Luxury brands are enhancing the aesthetic and brand awareness of Chinese consumers by expanding their product lines, offering cultural and artistic experiences, and deepening their brand values.
At present, there are two significant marketing trends: global localization marketing and cross-border cooperation.
2.Fashion & Luxury Trends 2024**
Practical bags are back, simple styles such as old money and quiet luxury are sought after, while comfortable shoes continue to be popular.
The fusion of multiple styles, the use of multiple materials and creative design have become new trends.
The demand for outdoor sports shoes and multi-scene wear has surged, and practicality, function, and multi-scene have become the key words of the industry.
3.The value of Xiaohongshu in luxury marketing
China's luxury market is growing rapidly, with increasingly diversified consumer structures and behaviors.
Changes in the main group of luxury consumers, and differentiation of social ** browsing preferences.
Luxury purchase decisions are influenced by current emotions and self-projections, and Xiaohongshu categorizes them based on in-depth user insights.
4.The future of omnichannel marketing
Digital marketing is essential for luxury brands to penetrate the Chinese market.
Omnichannel marketing aligns with the next generation of consumer habits, including online and offline integration, multi-touch interactions, personalized content and services.
The pure e-commerce model is not the best choice for luxury brands, and they prefer an offline-based and online-supplemented strategy.
Omnichannel marketing can accurately reach the target audience, convey the brand story, showcase the design aesthetics, and invite consumers to participate in offline activities to enhance the brand experience.
Due to space limitations, only part of the report will be displayed, so please pay attention to the Wildlife Research Society and obtain the full report.
Disclaimer: This platform only does the collection and sharing of content, the copyright of the report belongs to the original writing and publishing agency, collected and sorted by the Wild Research Society, if it involves infringement, please contact us to delete; If you have any doubts about the content of the report, please contact the author or publisher.