"Three jumpers", "four-wheeled vehicles" and "old man music", people's affectionate names for low-speed electric vehicles are varied. ...... at the entrance of the school, the vegetable market, and the entrance of the stationIn various densely populated gathering places, you can always see various styles of old man music.
Without him, demand creates the market.
It is no exaggeration to say that today's low-speed electric vehicles have become an indispensable part of people's daily life. Convenience, cheapness, low driving threshold and other characteristics make people fascinated by the old man. Even a few years ago, there were news reports that China's three jumpers were very popular with consumers abroad.
Obviously, the pain points about travel are always the same, and foreign friends also need to "buy groceries" and "pick up children" to solve the last mile problem.
However, the other side of the coin is that the existence of low-speed electric vehicles often represents a risk when it comes to traffic safety. According to Beijing statistics, the number of fatalities caused by illegal electric tricycles and four-wheelers has reached 10% of all traffic accident deaths.
After experiencing savage growth, China's low-speed electric market is and must be standardized and compliant.
Can produce, can sell, can buy, can't ride, what kind of bastard logic? ”
When I went home during the Spring Festival this time, I happened to talk to the uncle and aunt in the village about the restriction of the old man's travel in the town, and instantly "ignited" the audience.
Yes, you read that right, the main thoroughfare in our town has begun to restrict the travel of all kinds of old men. Although most of the time it is "turning a blind eye", the feeling of being worried and worrying about the car being pulled away anytime and anywhere is only known to the majority of old man car owners.
In fact, the impact of low-speed electric vehicles on traffic safety comes down to those who drive old men's fun. Old man music, three jumpers and other similar products, nothing more than a convenient tool for life, but can not be autopiloted, what's wrong?
However, the embarrassing point is that low-speed electric vehicles such as the old man will basically be classified as non-motorized vehicles, but because of the appearance of the car, the driver's subjective factors, etc., they often compete with motor vehicles for the right of way. In the game, it will cause a series of chain problems.
What to do? The policy locks the throat, the traffic police block the road, the driver "collides", and the huge old man is in the market, and there is only a dead end left?
Be the first to solve the last 10 kilometers
The city demanded that the appearance of the city be rectified, and it was understandable to chase and intercept the old man. However, rural areas and townships are different, and in addition to making standardized restrictions, there should not be a one-size-fits-all approach.
Indeed, now that every family is rich, they can afford to buy a car. However, in the face of different travel scenarios and travel tools, there are also boundaries.
For example, on a long and narrow country road, the old man must come and go more freely than a car. Or, although BMW is good, can it go to the ground?
Our family is a senior user of electric vehicles, two-wheeled electric vehicles, three-wheeled three-wheeled jumpers, and four-wheeled old man music, all of which have been matched.
Various models, clear division of labor:
Two-wheeled electric vehicles, ride on and go, the main one is free and convenient, you can go to the town two or three round-trip; Three-wheeled electric vehicles, which can be loaded and pulled, are mostly used to go to the fields, apply fertilizer and pesticides to do farm work; Four-wheeled electric vehicles, fearless of wind and rain, fully equipped, can be called a visit to relatives, grocery shopping, and picking up children.
Think about it, if you only have one car, can you meet these needs?
New energy vehicles are good, but in our home, they are really not so applicable. ”
That's right, the wind of new energy is in towns, counties and other areas, and it has made a big turn. At least this time back to my hometown of Shandong, those on the way to catch the big set, are still two-wheeled electric vehicles, three-wheeled vehicles, old man music, etc., "popular".
Cars are good and have face, but the pain points solved by low-speed electric vehicles such as old man Le are also real. And thinking about it from another angle, the same electric drive, old man music and other electric vehicles, can not be called new energy?
According to relevant news, the top ten brands of low-speed electric vehicles in 2023 include: Jinpeng, Hantang, Taiyang, Hongri, Zongshen, Ruiyi, Shifeng, Jiayuan, Shenghao, and Jindi.
Among the top ten brands, 6 are from Shandong. Hantang originated in Weifang, Shandong, Hongri originated in Qingdao, Shandong, Ruiyi originated in Weifang, Shandong, Shifeng originated in Liaocheng, Shandong, Jindi originated in Linyi, Shandong, and Shenghao originated in Jining, Shandong.
Shandong is the birthplace of low-speed electric vehicles, and it is also nicknamed the province of old man music by the majority of netizens.
As early as 2009, when the low-speed electric vehicle industry was just emerging, Shandong Province issued the "Shandong Province Low-speed Electric Vehicle Management Measures (Trial)" to provide policy support. Every year that followed, there were almost all new actions at the policy level, and there was even the "Old Man Auto Show", which was held as scheduled every year.
In this way, Shandong is indeed at the forefront of the new energy era, but the direction is indeed a little off.
The question now is: how should the government deal with the delicate relationship between consumer demand, policy, and the transformation of the old man's music? How should the old man music enterprises give full play to their subjective initiative?
Promote the transformation of old man music? It's hard, it's hard
Small and scattered low-speed electric vehicle companies are difficult to dilute their costs and their prices are not competitive until they form large-scale sales. And it must be admitted that there is a big gap between low-speed electric vehicles such as old man Le and real cars.
Only by facing up to the gap can we get out of the quagmire.
Reading Automobile may be the most likely low-speed electric vehicle company in Shandong to succeed in the transformation, but the reality is cruel.
Electric two-wheeled vehicles started, the predecessor of Reading Motors, is Weifang BYVIN Electric Vehicles *** From 2016 to 2018, with low-speed electric vehicle outlets, the sales of Reading Cars were 150,000, 210,000 and 2870,000 units, won the sales championship of low-speed electric vehicles for three consecutive years, and the market share once exceeded 30.
Until 2018, six ministries and commissions including the Ministry of Industry and Information Technology issued the "Notice on Strengthening the Management of Low-speed Electric Vehicles". Stricter supervision made Reading Automobile decide to transform, and successively acquired Shaanxi Qinxing Automobile and Sichuan Mustang Automobile to obtain car manufacturing qualifications and enter the automobile market.
From low-speed electric vehicles to "car specification" A00 cars, Reading Motors' expectations are full. But the Reading car, which was not adapted to the water and soil, was finally drowned in the tide of the times.
To this day, the real-name report of Li Guoxin, the founder of Reading Motors, is foggy and confusing, and the family fled overseas, leaving behind a lot of chicken feathers.
So, is it possible for a Reading car to fall and thousands of Reading cars to stand up?
Don't think about it, the market is so cruel, and low-speed electric vehicles have their own limitations. As far as Reading Automobile is concerned, if it relies on developed regions such as Jinan and Qingdao, it may be a different situation.
On the other hand, the current automobile market is too crowded, and the first-class war and brand war are very happy. After all, there are so many positions at the table, and it is too difficult for low-speed electric vehicle companies to get in. Don't believe it, it's as strong as Xiaomi, and now it's still "dizzy"?
In addition, the market for low-speed electric vehicles is shrinking due to the general environment.
According to relevant statistics, in China, the market size of low-speed four-wheeled electric vehicles has shrunk from 21 billion yuan in 2017 to 34 in 20227.3 billion yuan, and its market size continues to shrink.
Inward development, low-speed electric vehicle companies themselves market share has been "suppressed"; Looking for transformation from the outside, low-speed electric vehicle companies are far from the real automotive industry. It's just strange that the vitality of the old man has not weakened too much; On the streets of towns and villages, low-speed electric vehicles are still an enduring landscape.
That's right, they are the new energy that belongs to the towns and villages themselves.
Before the end of the Spring Festival holiday this time, I rushed to the town's big market again. Seeing the people coming and going, who were full of fireworks in the world, the whole person calmed down.
The new era is developing too fast, there will always be some places, some people are left behind, but as long as we keep moving forward, we will eventually be able to "there must be a road before the car reaches the mountain", and the time will run.
Just like the old man who shuttles through the streets and alleys, they do not have the spirit of fuel vehicles, nor are they tall new energy vehicles, but they are definitely a good tool for travel that can shelter from the wind and rain, and a good helper for convenient life.
On the way home from the market, I saw the old man smiling happily when he saw the children eating rock sugar gourds. I laughed too.