In the beverage market in China and even in the world, there is a household name - Nongfu Spring.
Its founder, a legendary figure, started with a bottle of mineral water for 2 yuan, and simply shaped the brand into an internationally renowned beverage giant, and he is Zhong Xuxu. He used his wisdom and hard work to write a legendary story of tenacity, innovation and success.
Zhong Xuxu, a name carries too much honor and glory behind it. His success did not happen overnight, but after countless attempts and efforts. From the first 2 yuan a bottle of mineral water, he knew the importance of product quality. He insists on using high-quality natural water sources and strictly controls the production process to ensure that every bottle of Nongfu Spring meets the highest quality standards. This ultimate pursuit of product quality has enabled Nongfu Spring to win wide recognition from consumers in a short period of time.
In 1954, Zhong was born in Hangzhou into a family of intellectuals full of books. However, as fate would have it, he was forced to drop out of school due to family changes at a young age and began a life of displacement. During that time, he even worked as an apprentice bricklayer and experienced the hardships of life.
It was not until 1977, with the grievances of his parents being redressed, that Zhong was able to return to Hangzhou, and his life gradually stabilized. But the experience of poverty in his childhood left a deep imprint on his heart, and he secretly vowed to make a lot of money and let his family live a good life.
In 1978, the college entrance examination system was reinstated. Although he was 21 years old and had not received a systematic education, Zhong decided to study and take the college entrance examination with his sister. He knew that his foundation was weak, so he studied very hard. After two years of unremitting efforts, he was finally admitted to Zhejiang Radio and Television University, laying a solid foundation for future success.
After graduating from the University of Electrical Engineering, Zhong seemed to have embarked on a new journey in life, and was successfully admitted to "Zhejiang **" and worked as a reporter in the Ministry of Agriculture, specializing in visiting the model of entrepreneurial success. This experience not only opened up new horizons for him, but also gave him dissatisfaction with life within the system and the urge to break through.
In 1988, with the establishment of the Hainan Special Economic Zone, countless enthusiastic young people rushed to this hot land to find opportunities. Zhong Sui, a keen business acumen, also did not hesitate to quit his stable job as a journalist and became a pioneer in Zhejiang's journalism industry.
In Hainan, Zhong cherished the dream of starting a newspaper. However, the newspaper number, which he could not get his hands on, became an obstacle to his progress. Faced with this dilemma, he had to give up this dream for the time being.
Subsequently, Zhong set his sights on the field of mushroom cultivation. With the network resources accumulated in the rural department of "Zhejiang**", he started his own mushroom cultivation business. However, Hainan's climatic conditions are not suitable for growing mushrooms, and the humidity in the morning and evening and the dryness in the middle of the day lead to the death of almost all the mushrooms planted.
The failure of the project left Chung in financial hardship, and he even had to take to the streets to sell curtains to make ends meet. Despite this, he did not give up on his dreams and pursuits.
In 1997, a drinking water brand called Nongfu Spring was born, and behind it stood a legendary entrepreneur - Zhong Sui. After several years of exploring the market, in 2000, he made a surprising decision: to abandon the pure water market, which already accounted for the majority of the market share, and to focus on natural water. This decision made him the "public enemy" of the entire industry almost overnight.
Zhong Sui, an entrepreneur named "lone wolf" because of his withdrawn style, is never afraid of doubts and criticism from the outside world. Convinced of his choice, he personally wrote the popular advertising slogans: "Nongfu Spring, a little sweet", "We don't produce water, we are just nature's porters". These advertising slogans not only quickly became popular, but also made Nongfu Spring one of the most marketing-savvy companies in the Chinese market.
Every time a new product is launched, it can quickly gain market recognition and even trigger other competitors to follow suit. He dared to stand on the opposite side of the entire industry, and in order to do a good job in natural water, he did not hesitate to invest a lot of time and money to go deep into high-quality water source bases such as Qiandao Lake and Changbai Mountain to ensure the quality of products from the source.
Under the leadership of Mr. Zhong, Nongfu Spring has grown from an obscure brand to a leader in the beverage market in China and around the world. His success story tells us that only by constantly innovating and daring to challenge can we stand out in the fierce market competition. And Zhong Sui himself has also interpreted this truth with his own practical actions, and has become a model in the hearts of countless entrepreneurs and entrepreneurs.
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