According to data from Counterpoint Research, IDC, Canalys and other institutions, Apple will beat Samsung in 2023 to become the world's largest mobile phone manufacturer; Not only that, Apple also defeated Huawei, Xiaomi, OPPO, vivo, Honor and other brands in the Chinese market to become the largest mobile phone brand in the Chinese market; Mainstream data research agencies have shown that Apple was the world's No. 1 and China's No. 1 at that time last year.
Although Apple won the first place, it seems that it can't survive in the comments of many Chinese netizens, and there are endless remarks such as "not many people around use iPhones", "only Miss KTV uses iPhones", "iPhones with bad signals are not used at all" and other remarks emerge in endlessly.
In fact, Apple did have a sales crisis last year, but Cook seems to have easily defused it with just one trick.
In fact, after the launch of the iPhone15 series, it is not difficult for everyone to find that the popularity of the iPhone15 series seems to be not as good as the iPhone14 series; If you look at the upgrade range of the product, the changes of the iPhone14 series compared with the iPhone13 series are far less than the changes of the iPhone15 series compared to the iPhone14 series, but why is the popularity of the iPhone15 series not as good as the iPhone14 series?
The main reason is that the overall development of the mobile phone market is not good, and the data of major institutions also show that the sales of smartphones last year have a certain decline compared with the previous year, and the mainstream mobile phone manufacturers are almost in a state of decline, even Apple is no exception, but Apple's decline is relatively small, so it can surpass Samsung and become the world's largest mobile phone manufacturer; In the case of all declines, whoever declines slowly will be counted as "**."
Speaking of the domestic market, although Apple has been hit by competing products from Chinese brands in the high-end market, it still attracts many consumers to buy in the case of large price reductions from third-party channels**; As for the reason, Kotaku thinks it's very simple - although the iPhone no longer has too many obvious advantages over Android flagship phones, the comprehensive experience of the iPhone is still one of the best, which is the main reason why many users choose the iPhone.
To put it bluntly, the recognition of the iPhone in the high-end market is extremely high, as long as there is a certain degree of loosening, it is difficult for other manufacturers to sell the iPhone; In addition, there is a very important point - Apple's ability to control the channel ** is not as good as before, before only Apple allowed the channel to adjust**, the channel can be adjusted slightly, and now the price reduction of the major channels is obvious to all, and Apple can only turn a blind eye for sales.
In addition, Apple also has its own advantages in brand building - almost all of them are high-end products, even if it is the SE series of machines, the starting price is more than 3,000 yuan, which gives people a feeling of "iPhone is very expensive"; Taking the four machines released by Apple last year as an example, the lowest iPhone15 has a starting price of 5999 yuan, which is already the same as the most high-end flagship mobile phones of many domestic brands, but this**can only buy the cheapest**iPhone.