McDonald s is optimistic about the strong growth of China s consumer market

Mondo Finance Updated on 2024-02-16

McDonald's Global disclosed its fourth-quarter and full-year 2023 earnings report, showing that the company achieved significant growth last year. According to the financial report data, McDonald's global operating income reached 254900 million US dollars, an increase of 997%。This growth was driven by the company's strong performance globally, particularly in China.

McDonald's Global CEO Chris Kempczinski said in an interview: "Overall, our 2023 performance in China has been very good, and we are pleased with the performance of our China business and see strong growth in the Chinese market. ”

It is understood that McDonald's has been developing in the Chinese market for some time and has maintained a rapid growth rate in recent years. This is mainly due to the rapid development of China's economy and the acceleration of urbanization, and people's consumption levels and tastes are also constantly improving and changing.

At the same time, McDonald's is constantly introducing new products and services to meet the needs of consumers. For example, McDonald's has launched a number of healthy and environmentally friendly new products in recent years, including salads, juices and plant-based meats, which have attracted more and more consumers to try them.

In addition, McDonald's is also improving user experience and efficiency through digital transformation and intelligent upgrades. For example, McDonald's restaurants in China have fully implemented digital ordering and payment, and have also launched services such as self-service food pickup and takeaway delivery, which has greatly improved the user experience and efficiency.

In 2023, McDonald's ushered in a historic milestone in the Chinese market. This year, McDonald's successfully opened nearly 1,000 stores, which not only set a record for McDonald's in the Chinese market, but also marked the important position of the Chinese market in McDonald's global layout, which is expected to have 10,000 restaurants in China by 2028.

McDonald's Global completed the acquisition of an additional 28% stake in McDonald's China at the end of January, bringing its stake to 48%. In January 2017, CITIC Group acquired McDonald's China's business, with CITIC owning 52%, Carlyle Group 28%, and McDonald's Global 20%. Six years later, on November 20, 2023, McDonald's Global made a big move to acquire all 28% of the shares held by The Carlyle Group in China. After this shareholding change, CITIC's shareholding remained stable at 52%, while McDonald's Global's stake increased to 48%.

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