China-Singapore Jingwei, January 10 (Zhao Jiaran) "From the data point of view, the total annual box office in 2023 will reach the peak in the past four years, although there is still a certain gap from 2019, but the overall performance of the market is remarkable, and the year-on-year increase in box office and number of people has boosted the confidence of the industry." At the Maoyan Entertainment year-end communication meeting held on the 10th, Liu Peng, president of the Maoyan Research Institute, said.
Liu Peng, president of Maoyan Research Institute, courtesy of the interviewee.
Driven by popular schedules and films, the 2023 film market will hand over 5491.5 billion box office, 12The answer sheet of 9.9 billion moviegoers. Among them, domestic films account for more than eighty percent of the box office, becoming the core pillar of the market; The total number of moviegoers in the year reached 129.9 billion times, movie consumption continues to sink. In addition, the box office contribution rate of the top 10 films has returned to below 50%, and the box office concentration has eased.
In terms of publicity and distribution, a number of films explored multiple publicity and distribution plans through ceremonial marketing and distribution of separate lines, which further drove the audience's demand for ticket purchases. "In the face of a rapidly changing market environment, the film market should be based on the audience, bring forth the new, and iterate in a timely manner. At the same time, it is also necessary to pay close attention to market changes and audience trends in the process of film production, and grasp the needs of audiences in a timely manner to make dynamic adjustments. Liu Peng said.
Although the audience's movie-watching habits have shrunk before, the box office has achieved more than 50 billion yuan in the first year after the epidemic, and the difficulty lies in how to pull the audience into the cinema and restore the movie-watching habit. Liu Peng pointed out that the summer season of 2023 will hit a record high with a box office of more than 20 billion yuan, which is an important node to restore consumers' movie-watching habits.
According to the "2023 China Film Market Data Insight Report" released by Maoyan Research Institute a few days ago, the box office of the Spring Festival and summer stalls in 2023 will account for 37% of the annual box office respectively5% and 123%, accounting for about half of the annual box office, and the effect of the big schedule is very obvious.
Is the Marché du Film overly reliant on popular schedules? In this regard, Li Rui, the person in charge of Maoyan Professional Edition, said in an interview with Zhongxin Jingwei that the Spring Festival and summer files will generally bring a higher box office, so many films hope to schedule films during the popular schedule, and the box office volume can be relatively guaranteed. In the short term, there will still be a large schedule effect in the industry. "However, everyone is also slowly developing the potential space of other schedules. For example, thanks to "Twinkle Twinkle Twinkle Star" and "Annual Meeting Can't Stop!" " and other films, and the 2024 New Year's Day file will end with 15The box office of 3.6 billion yuan set a historical record. Therefore, when the potential is fully tapped, other schedules will also be popular. ”
Li Rui, the person in charge of Maoyan Professional Edition, courtesy of the interviewee.
For more information about the report, please contact the author of this article, Zhao Jiaran, [email protected]) (China-Singapore Jingwei APP).
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