Easy car original, digital car marketAccording to the latest retail sales data of the Passenger Car Market Information Association (Passenger Car Association), the retail sales of the passenger car market reached 203 in January 202450,000 units, a year-on-year increase of 574%, down 139%。In January, the retail sales of new energy vehicles were 6680,000 units, a year-on-year increase of 1018%, down 295%。
In January 2024, the retail sales of the auto market achieved the expected good start trend, with a year-on-year increase of 57The important factor of 4% is the difference in pre-holiday consumption time brought about by the Spring Festival. In December, there was an overdraft of some sales volumes, which affected the sales in January, and then there was the expected rebound of some models, and the reduction of local consumption vouchers and other activities to promote consumption, all of which constituted a trend that was not conducive to the volume in January.
At the national level, policy guidelines for the automotive industry have been issued frequently, aiming to further stabilize and expand automobile consumption. The Ministry of Commerce has promoted the "Hundred Cities Linkage" Auto Festival and the "Thousands of Counties and Towns" new energy vehicle consumption season activities, and the consumption policies in many places have continued to exert force, and the joint efforts of enterprises have formed a stable support for the auto market at the end of the year.
In terms of the new energy market, the retail sales of new energy vehicles in January were 6680,000 units, a year-on-year increase of 1018%, down 295%。Exports of new energy vehicles in January were 950,000 units, a year-on-year increase of 271%, down 69%。
In January, the domestic retail penetration rate of new energy vehicles was 328% compared to 25 in the same period last yearThe penetration rate of 6% increased by 72 percentage points, but the penetration rate was 40 compared to December last year3% down 75 percentage points. In January, the penetration rate of NEVs among domestic brands was 518%；The penetration rate of new energy vehicles in luxury cars is 223%；However, the penetration rate of new energy vehicles among mainstream joint venture brands is only 51%。
In terms of monthly domestic retail share, the retail share of mainstream independent brand new energy vehicles in January was 703%, an increase of 10 percentage points year-on-year; The share of joint venture brand new energy vehicles is 49%, an increase of 09 percentage points; The share of new forces is 148%, an increase of 37 percentage points; Tesla share 60%, down 09 points.
In January, the sales volume of fuel cars was the top 30
There is no accident, the top three in the sales list of fuel cars are still occupied by three familiar faces: Lavida, Sylphy, and Suteng. Among them, the sales of Lavida and Sylphy both exceeded 30,000 units, while Lavida led Sylphy to the top of the list with 2,000 units, and Sutar ranked third with 27,826 units.
In terms of medium-sized car sales, January is still relatively large compared with the past, Camry, Passat, Magotan no longer go hand in hand, only Passat's performance is still strong, with 22,313 units ranked fourth in the sales list of fuel cars, and Camry and Magotan sales have fallen out of the top ten, of which Magotan ranks eleventh with 16,593 units, Camry is about 200 less than Magotan units, ranking twelfth in the sales list. Another Japanese mid-size car, the Accord, performed more steadily, ranking behind the Camry with 15,456 units.
In terms of the luxury car market, the performance of BMW 3 Series, BMW 5 Series, Mercedes-Benz C-Class, and Audi A6L is relatively stable, all of which have achieved monthly sales of more than 10,000 units, but only one model of Audi A6L is in the top 10 list, with sales of 18,027 units. Mercedes-Benz E-Class sold 8,345 units in January, and the all-new Mercedes-Benz E-Class long-wheelbase version was launched in December last year, and sales will gradually climb as the product strength is upgraded.
In terms of Chinese brands, Yidong and UNI-V under the Changan brand, Xingrui and Emgrand under the Geely brand performed relatively well, and all of them were among the top 10 in the sales list. Among them, Geely Xingrui's performance is particularly outstanding, with 21,253 units followed by the Passat, ranking fifth in the sales list.
In January, it was among the top 30 gasoline SUVs sold
In the fuel SUV sales list, the champion and runner-up have long been Haval H6 and Changan CS75PLUS, Haval H6 performed well in the last few months of last year, and has won the sales championship for a consecutive time, but in January 2024, Haval H6's performance has been somewhat weak, and it was even surpassed by Honda CR-V and Geely Xingyue L, ranking fourth in the sales list with only 22,846 units. The performance of Changan CS75PLUS can be described as eye-catching, with monthly sales exceeding 40,000 units, becoming a well-deserved sales champion of fuel SUVs in January.
Honda CR-V's sales performance in January is still very outstanding, as a very comprehensive joint venture compact SUV, CR-V has always been very popular with domestic consumers, in January with 26,872 sales of the "god car" Haval H6 surpassed, ranked second in the fuel SUV sales list. Geely Xingyue L is also a frequent customer in the top 10 fuel SUV sales list, with sales of 23,387 units in January, which is a relatively stable performance.
Japanese SUVs have always been a very strong group in the sales list of fuel SUVs, and even occupied half of the top 10 list at one point, and in the January sales list, Japanese SUVs also performed well. In addition to the CR-V, which ranked second, the three models of Fenglanda, Corolla Ruifang, and R**4 Rongfang are also among the top 10, with sales between 17,000 and 18,000 units. The reason for this is mainly related to the strong price-performance ratio of Toyota and Honda's SUV models and attractive terminal discounts.
In the luxury mid-size SUV market, the BMW X3, Audi Q5L, and Mercedes-Benz GLC continued to play steadily, with sales exceeding 10,000 units. The BMW Brilliance X5 had a particularly eye-catching performance in January, with 61The starting price of 200,000 yuan can achieve monthly sales of more than 10,000 yuan, which fully shows that there is a reason why this car is expensive.
In January, the sales volume of new energy cars was TOP30
In January 2024, the top three members of the new energy car list were once again dominated by the BYD family, and Qin plus new energy, Seagull, and Dolphin continued to output steadily, and delivered excellent results respectively. Although Qin plus New Energy's sales in January decreased by 11,898 units compared with December 2023, its strength is still strong and it continues to be the champion of sedan sales.
The Hongguang MINIEV, which is known as the light of domestic products, has seen a significant decline in sales compared to previous months, with only 15,520 units. After the success of Hongguang MINIEV, many car companies have also launched benchmarking products, such as Panda and Changan Lumin in the top 10 list. This month, Changan Lumin was a huge success, rising to No. 4 in the rankings, successfully surpassing Hongguang MiniEV.
As a new pure electric mid-size car launched by ZEEKR, ZEEKR 007 handed over a report card of 5,853 units in the first month of listing. The new car not only further enriches the product line of ZEEKR automobiles, but also provides consumers with more choices.
The Roewe D7 has a good popularity after its launch as the first model of the "D family", with 6,001 units sold this month, ranking 17th on the list. With the experience of B-class cars and the ** of A-class cars, we are full of expectations about whether D7 will become the next popular model of Roewe.
In January, the sales volume of new energy SUVs was among the top 30
Due to the decline in sales of Tesla's Model Y, Song PLUS New Energy will become the top SUV sales leader in January 2024. Song Pro New Energy and Yuan PLUS followed. BYD, which has strong technical reserves in the two major fields of plug-in hybrid and pure electric, continues to occupy half of the top 5 rankings.
The recent performance of the M7 can be described as eye-catching, with sales reaching 29,997 units in January 2024, an increase of nearly 5,000 units compared to the previous month, and the ranking has surpassed the three ideal models to reach the second position. To have such strength, it is also thanks to Huawei's help.
In addition to the strong performance of BYD and AITO, the Ideal L7 in January delivered 13,343 units in the first month of 2024, and the list rose one place to No. 6.
In addition to the ideal L7, the "7" generation models also had a good performance this month. The Galaxy L7 sold 9,772 units this month, ranking 8th on the sales list. Navy S7 has risen 4 places from the previous month to rank 9th.
Top 30 MPV sales in January
The ranking of the top 30 MPV sales in January can be said to be a earth-shaking change, and the emergence of the Denza D9 has changed the pattern of Buick GL8's perennial dominance in one fell swoop. In January, the Denza D9 ranked first with 8,360 units, ushering in a "good start" in sales in 2024. On the other hand, the "evergreen" Buick GL8 MPV sold 4,989 units this month, ranking fifth.
Sena, which sold 6,976 units a month, followed closely behind with excellent performance. As a sister model of GAC Toyota Sena under the two-car strategy, Grevia has more personality with the blessing of the sports package, and sold 5,368 units this month, ranking fourth.
Another highlight of the MPV sales list is the excellent performance of the Chinese brand MPV Light Trumpchi, whose four models, Trumpchi M8, Trumpchi M6, Trumpchi E9 and Trumpchi E8, will bring stable sales contributions to Trumpchi every month.
After years of hard work, VOYAH Dreamer stands out among its own high-end new energy brands, selling 3,539 units this month, ranking 9th.
Sales of Honda's sister models, the Odyssey and Elysian, have remained stable at around 3,000 units. Honda's MPVs are currently suffering from a strong market shock, which may not be due to product strength, but is a result of changes in consumer demand and market trends.
As a pure electric MPV model, Xpeng X9 has 2,478 units recorded in the first month. It is believed that with the subsequent increase in production capacity, Xpeng X9 will become another new force in the MPV market.
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