This newspaper (chinatimesnet.CN) reporter Yu Jianping and trainee reporter Wen Chong report from Beijing.
Since the beginning of February, a number of car companies have announced their sales in January. At present, due to the weak trend in January 2023, the sales volume of various automakers in January 2024 has basically increased year-on-year, but it has declined compared with December 2023, and some automakers represented by new power brands have fallen even more. However, there are also traditional car companies such as Geely, Changan, and Dongfeng that have ushered in a "good start" and achieved year-on-year and month-on-month growth, among which Geely has grown faster month-on-month.
According to Geely Automobile (00175According to the latest sales data released by Geely, Geely's passenger car sales in January were 210,000 units, up 110% year-on-year and about 46% month-on-month. Among them, the sales of new energy vehicles (including Geely, Lynk & Co, and Zeekr) reached 660,000 units, up 591% y/y and 14% m/m.
According to the "China Times" reporter, this is Geely Automobile's monthly sales breakthrough after the monthly sales exceeded 200,000 for the first time in November 2023, achieving a record high in total sales and new energy sales. Yang Xueliang, senior vice president of Geely, posted on the interactive platform that this is "a strong start to double growth in 2024!" The Minsheng ** research report also commented: "Geely Automobile had a strong start in January, and the performance of new energy was outstanding. ”
The three major brands made efforts, and the proportion of accelerated transformation of new energy exceeded 31%.
According to the data of the Passenger Association, from January 1 to 28, the passenger car market retailed 17080,000 units, up 64% y/y and down 15% m/m. Overall, the passenger car market will start to a stable start in 2024. "The effective production and sales time in January this year is very long, and the year-on-year opening effect will be very prominent, so the retail situation of the auto market in January is generally very good. Cui Dongshu, secretary general of the passenger association, said.
In this context, Geely Automobile's three major brands, Geely, Zeekr and Lynk & Co, made a strong sales performance in January, and the sales volume of the month achieved year-on-year and month-on-month growth, especially the year-on-year growth doubled, reaching a record high of 210,000 units, outperforming in an all-round way.
In terms of brands, in January, the sales volume of the Geely brand (including geometry) was 1730,000 units, up 98% year-on-year and 61% month-on-month; ZEEKR delivered 13 vehicles, a year-on-year increase of more than 302%; Lynk & Co sales 280,000 units, up 155% y/y and 10% m/m.
Geely's new energy series such as Geometry and Galaxy and the "China Star" high-end series have performed well. Among them, the Geely Geometry series sold 2 in the month10,000 units, a year-on-year increase of about 256%; Geely Galaxy series sales 190,000 units, up 59% m/m. Geely's "China Star" high-end series sales volume 470,000 units, up 124% y/y and 73% m/m, setting a new record high. Up to now, the cumulative sales of "China Star" have officially exceeded 920,000 units, contributing to the high-end of the brand.
Regarding the sharp increase in sales, Geely Automobile told the "China Times" reporter: "Adhere to the true character of car manufacturers, adhere to the strategy of intelligent boutique cars, and continue to bring users the best value of products and experiences, and the group's new energy sales continue to break through." ”
According to the data, Geely Automobile's new energy (including Geely, Lynk & Co, and Zeekr) sales reached 660,000 units, a year-on-year increase of nearly 60%, accounting for 31% of Geely's total sales. From the original goal set by Geely Automobile by 2025, with the addition of the Zeekr brand, Geely New Energy's overall sales will account for more than 40%.
At the same time, Cui Yan, chief analyst of Minsheng ** Automobile, analyzed: "Geely Automobile's performance in January was outstanding, benefiting from the increase in new products such as Galaxy E8 and Lynk & Co 08, as well as the good demand for fuel vehicles before the Spring Festival. ”
According to the statistics of the "China Times" reporter, in just one month since the beginning of the year, Geely Automobile has launched more than five new cars and facelifted models, including the 2024 Zeekr X, Geely Galaxy E8, Boyue Cool Friend Edition, Haoyue Pro, Lynk & Co New 09 EM-P, etc. For the Geely Galaxy series of the first pure electric sedan E8 just launched on January 5, the sales staff told the "China Times" reporter: "This car is very hot, and all 6 cars have been sold to the store. ”
Cui Yan said: "Looking forward to 2024, the new cars include the Galaxy E6, E7, L5, and the new ZEEKR SUV, with a strong product cycle, and we are optimistic about the accelerated transformation of new energy under the efforts of ZEEKR + Galaxy + Lynk & Co." ”
Accelerate the layout of the overseas ecology and realize the global flowering of multiple brands
In the process of Geely Automobile's strong start to 2024, the overseas market has also contributed an important force and ushered in new breakthroughs.
According to official data, in January, Geely Automobile Group's overseas export sales were 260,000 units, up 79% y/y and 29% m/m. Annual sales from 2017 110,000 units, to 270,000 units per year in 2023, and now the monthly sales will reach 260,000 units, Geely Automobile's overseas ecological layout has achieved remarkable results, and its global territory continues to expand.
In the first quarter of 2023, after China's automobile exports surpassed Japan for the first time and jumped to the first place in the world, the overseas market will become the next breaking point to become the industry, which has been repeatedly mentioned.
As of 2023, Geely Automobile has launched 10 products in 43 countries around the world, and has 532 sales and service outlets in 70 countries around the world. Among them, Lynk & Co's "European Strategy" and "Asia-Pacific Strategy" have been accelerated, and 11 first-class stores have been opened in 6 European countries, and Lynk & Co 01, Lynk & Co 05, Lynk & Co 03 performance family, and flagship model Lynk & Co 09 have successively landed in the Asia-Pacific market; ZEEKR will start globalization in 2023 and land in 12 international mainstream markets. These layouts have laid the foundation for Geely Automobile's strong start in 2024.
In 2024, Geely Automobile will continue to focus on overseas markets. On January 13, Lynk & Co opened its second offline store in Vietnam, continuing to accelerate its development in the Southeast Asian market. On January 15, Geely Coolray was officially launched in Egypt, and at the same time, Geely Egypt Auto Mobility*** announced the opening, marking a new journey for the development of the Geely brand in Egypt.
It is worth mentioning that while the products go overseas, the technology goes overseas has also become a new growth point for Geely Automobile's development. According to the financial report for the first half of 2023, based on the external output of Geely Automobile's entire industry chain, Geely Automobile's technology and authorized service revenue in the first half of 2023 will be 27100 million yuan, a year-on-year increase of 55%。
In 2024, Geely Automobile has set a sales target of 1.9 million units, and will launch new and intelligent technologies and achievements such as a new pure electric architecture, a new electric drive, CTB chassis, self-developed batteries, AI intelligent cockpits, urban commuting NOA, satellites, etc., and continue to deepen the transformation of new energy and intelligence. In addition, it will also combine its own development experience to better participate in the formulation of international standards and work with global partners to promote the sustainable development of the world.
Editor-in-charge: Li Yanan Editor-in-chief: Yu Jianping.