The spring breeze blows, and everything recovers. Under the warm spring sun, the streets of Jianguomen are very lively. On February 4th, a unique "whipping spring cattle" activity was held in the ancient observatory, the current Lichun Cultural Festival with the theme of "Golden Dragon Offering Rui Spring Cow Nafu", with the whip spring ceremony and garden activities for the public to present a wonderful folk culture feast.
Hao Liping, Secretary of the Party Leadership Group and Director of Beijing Meteorological Bureau, Sun Xinjun, Zhou Jinxing, Wu Songyuan, Tang Qinfei, Zhao Haiying, Sun Yang, Li Weihua, Tang Li, and Zhang Dong, Secretary of the Party Committee, Chairman and General Manager of China Mobile Beijing Company, attended the event.
District leaders Sun Xinjun, Zhou Jinxing, Wu Songyuan, and Tang Qinfei threw blessing bags for the audience to convey blessings.
Sun Xinjun, secretary of the district party committee, participated in the "whip spring" link as a "whip spring person".
Zhao Haiying, member of the Standing Committee of the District Party Committee and Minister of the Propaganda Department, delivered a speech and welcomed everyone to the "east of the Forbidden City" for the New Year.
As the first event of the plan, the Lichun Cultural Festival allows citizens to feel the breath of spring in a happy and peaceful atmosphere and welcome the good times of the new year together through the organic combination of whipping spring cattle ceremony and garden activities.
In the morning, the "whipping spring cattle" ceremony was officially launched. Accompanied by the noisy sound of gongs and drums, the "cow boy" and "spring girl" set off from the Jianguomen Rainbow Bridge to form a spring shouting procession through the street, "Spring is coming, spring is coming, flowers are smiling and ......."The immature children's voices brought the message of spring, and the citizens along the way stopped one after another.
Immediately afterwards, the spring baby, the cowman and the ceremonial officer successively entered the door of the ancient observatory to greet the spring official, and Qi Rui, the director of the Beijing ancient observatory, announced the auspicious time of the beginning of spring, which also announced that the new year has begun.
The lively dragon dance performance brought everyone's attention to the front of the Ziwei Palace, and the "Harmony and Beauty Sometimes" Twenty-four Solar Terms Empowerment Plan was officially released.
The subsequent folk music ensemble brought the music "Tea Picking Dance" to the audience. The sound of strings and flutes are intertwined into a hymn to spring, as if bringing people into the ancient pastoral scenery.
Folklore expert Liu Huimin's "Praise for Spring" led the audience to feel the traditional atmosphere of Lichun. He recounted the historical origin and symbolism of the "whipping spring ox", which gave people a deeper understanding of this ancient folk custom.
The leaders put on a cute "spring chicken" for the children, implying the auspiciousness of spring. The children held the "spring chicken" in their hands, and their faces were full of happy smiles.
Putting the finishing touches on the spring cattle is an important part of the event. Under the guidance of folklore experts, the three whips of the spring people each beat three whips, and the spring girl played the tenth whip, which means to drive away the winter cold and welcome the spring, indicating a good harvest and auspiciousness in the new year.
Subsequently, the "Spring Girl" and the "Cow Boy" took out the lucky bags in the tripe, and the guests threw the lucky bags on the stage to pass the blessings to the audience. Everyone rushed to welcome the lucky bag and looked forward to good luck in the new year.
The dancers are dressed in costumes and interpret the story of spring with beautiful dancing. With the ups and downs of **, the dancers danced and showed the beauty of spring to the fullest.
The "Spring Biting Map" released by the street provides residents with a good place to taste local food, and also promotes the integrated development of culture, business and tourism. The audience received the map one after another, looking forward to feeling the breath of spring in the process of tasting the food.
After the ceremony, the spring garden tour was officially opened. A number of interactive check-in points and time-honored brand exhibition booths have been set up in the park, where visitors have experienced a variety of folk activities such as wearing "spring chickens", cutting spring paper, writing Spring Festival couplets, tasting spring tea, winning spring gifts, biting spring cakes, etc., and also participated in the production of cultural and creative products in the Year of the Dragon.
Released by Dongcheng District.
And the United States sometimes "twenty-four solar terms empowerment plan."
Spring returns to the earth, and beauty sometimes seeks the charm of the East City.
harmony and beauty, that is, harmony and beauty; Sometimes, that is, everything is in order. The "Harmony and Beauty Sometimes" 24 solar terms empowerment plan released in the event takes China's 24 solar terms as the horizontal coordinates of time, and Dongcheng landmarks, cultural, commercial and tourism resources as the vertical coordinates, to build a creative and dynamic Dongcheng "season" cultural brand. Through creative transformation and innovative development, the cultural relics will be "lived" and the culture of Dongcheng will be "fired".
As a unique creation of Chinese civilization, the 24 solar terms are not only the essence of traditional Chinese culture, but also the profound insight and perception of the Chinese nation into the laws of nature. Each solar term carries a rich historical accumulation and cultural connotation, they are the poems of time, the song of the years, and the deep respect of the Chinese nation for nature and life.
The "Twenty-four Solar Terms Empowerment Program" will take this Lichun Cultural Festival as a starting point, make full use of the ancient architecture, history and culture, cultural, commercial and tourism resources of Dongcheng District, deeply excavate and inherit the traditional Chinese solar term culture, carry out exchanges and cooperation with all walks of life, jointly activate cultural production capacity, stimulate cultural innovation momentum, and create a new highland leading cultural consumption, so that more people can understand the ancient charm of Dongcheng and feel the unique charm of the integration of history and modernity, tradition and innovation.
Solar terms empowers life and appreciates the beauty of the East City.
Dongcheng District is rich in historical and cultural resources, and in the countless seasonal changes, this land has not only witnessed the vicissitudes of history, accumulated profound cultural heritage, but also burst out with new vitality and vitality.
Every inch of land here carries the memory of history - the vicissitudes of the ancient observatory, witnessing the replacement of countless suns, moons and stars; The morning bell and dusk drum on the central axis are like the echoes of history......These ancient buildings not only represent the history and culture of Dongcheng District, but also have a deep relationship with solar terms.
Every alternation of the seasons here is also intertwined with the rhythm of life - Dongcheng not only has ancient building resources full of charm and stories, but also rich modern cultural consumption spaces such as Wangfujing Street and Dahua City Performing Arts Center; It not only gathers many national fashion brands, time-honored brands and intangible cultural heritage, but also continuously emerges outstanding enterprises in the field of culture and art.
In order to better inherit and carry forward the solar term culture, Dongcheng Cultural Tourism Group launched the "Harmony and Beauty" twenty-four solar terms empowerment plan, through in-depth excavation and inheritance of solar term culture, linkage of resources in the region, from the germination of the beginning of spring to the bloom of the summer solstice, from the harvest of the autumn equinox to the dormancy of the winter solstice, so that each solar term echoes the cultural resources of Dongcheng District, bringing people more beautiful cultural experiences.
According to this plan, the offline "Harmony and Beauty" 24 solar terms pop-up physical store will be launched, and a wide range of well-known cultural, commercial, tourism and sports enterprises will be joined to promote the atmosphere of "the first store, the first launch, the first exhibition, and the first show to see the East City", link the Forbidden City, Wangfujing, Longfu Temple "Cultural Golden Triangle", Qianmen Hall Community, ancient cultural relics and other key landmarks in Dongcheng District, integrate consumption promotion, exhibitions, art performances, e-commerce live broadcasts and other means to create a new consumption scene and fully display the style of Dongcheng. The "Harmony and Beauty Sometimes" Twenty-four Solar Terms series will be launched online to achieve cultural leadership, consumption promotion, and display the achievements of industrial development.
Ancient charm and modern style, all things are renewed, and the future of Dongcheng is created.
"Hemei Sometimes" plans to launch four major sections: "The Beauty of Ancient Buildings", "The Charm of National Tide", "The Enjoyment of Consumption" and "The Elegance of the Guild Hall", and holds more than 20 theme activities every year and organizes uninterrupted system communication throughout the year, injecting new impetus into the cultural development of Dongcheng District.
The "Beauty of Ancient Buildings" section focuses on the protection and revitalization of ancient buildings in Dongcheng District, and through a series of exhibitions and experiential activities, the public can have a deeper understanding of the charm and value of ancient buildings, and awaken people's memories and emotions of traditional culture.
The "Charm of National Tide" section is committed to promoting the national tide brand, time-honored brands and intangible cultural heritage culture in Dongcheng District, and through creative markets, brand displays and cultural experience activities, more people can understand and fall in love with the national tide culture, and help the rise of local brands.
The "Enjoyment of Consumption" section focuses on the new trend of cultural, commercial and tourism consumption, combined with the cultural consumption space resources of Dongcheng District, to improve the quality of public life and meet the diversified consumption needs of the masses.
The "Elegance of the Guild Hall" section is committed to the continuous revitalization and utilization of the Dongcheng Guild Hall community, and cross-border activities of traditional Chinese culture are held in style, leading the public to witness the unique charm of traditional culture.
If culture is prosperous, the east city will be prosperous. In the future, Dongcheng will take the solar term culture as a link to create a more dynamic, innovative and inclusive cultural new world, show the new charm of the ancient capital that is intertwined and renewed, create a cultural brand and city image with unique charm, and contribute more Dongcheng strength to meet the people's pursuit of a better life!
Text: Propaganda Department of the District Party Committee, Jianguomen Street.
*: Yan Wen, Jianguomen Street, Dongcheng Cultural Tourism Group.