Fan brother guide:
The safety of milk powder has always been the focus of parents' attention, and the brand is also through a variety of codes on milk powder cans, such as traceability codes, logistics codes, internal codes, etc., to further trace the whole process from production to sales, so that everyone can buy more at ease. With the successive listing of the new national standard milk powder, the code on many milk powder cans has changed, and the new national standard is more reassuring. Today, let's take a look with Brother Fan
These codes must not be ignored when choosing milk powder!
At present, there are generally 6 common "codes" on milk powder cans, which are internal codes, integral codes, traceability codes, logistics codes, and brand barcodes.
1. Anti-channeling code.
In the past two or three years, many brands have been launching internal codes. The inner code, the most intuitive explanation is the inner code of the can, which is generally located on the inner surface of the aluminum film of the milk powder can, and the code can be scanned by opening the lid and removing the film. The purpose of its initial launch was to prevent the flow of goods and supervise the flow of goods. However, with the development of the internal code, some brands have built a complete consumer welfare system and marketing system on the internal code, such as scanning the code to get red envelopes, lottery prizes, points, etc., and the awards include cars, mobile phones, ** and other high-value prizes, which can be described as a lot of benefits.
Brother Fan noticed that at present, most of the new national standard brands on the market have internal codes, and some brands have further upgraded their internal codes, and some integrate traceability, anti-counterfeiting, and verification, making the operation of consumers and merchants more convenient; Some put the point code and the internal code together, and consumers can register as brand members by scanning the internal code, and participate in some points exchange activities and internal code ** activities after obtaining points.
In short, the way of opening the can and scanning the code of the inner code product and its more complete traceability system have played a good role in curbing the channeling, so the parents can go to scan and see after buying milk powder to ensure the quality and safety of the product.
2. Integral code.
The point code is a long-term incentive form made by the brand in order to increase stickiness and interaction with consumers, reduce the loss of old customers, and improve service satisfaction. The information on the label will guide consumers to uncover the surface label to obtain the point code, and consumers will also be reminded to confirm that the surface layer has not been uncovered when purchasing.
3. Traceability code.
Traceability code refers to the can of milk powder for the whole quality traceability, in addition to the production date, batch, producer, production license, ingredient list and other information, some can also view the milk powder integrity evaluation, consumer guide information, quality inspection report and other information closely related to the purchase, it is used to identify the can of milk powder is not from the regular manufacturer out of a very important way.
The "scratch code" milk powder we often talk about refers to the milk powder that scrapes off the traceability code, logistics code, and integral code. Some sellers are driven by interests and will scrape off these codes of milk powder to facilitate cross-regional sales of goods, but this behavior has a great impact on product safety and subsequent product services, so Bao Bao Bao Ma must avoid buying this kind of milk powder.
4. Logistics code.
Some milk powder cans will list a "logistics code" at the bottom, consumers can log in to the official website member area to enter the logistics code for product logistics and sales channels to trace and check the authenticity, in addition to the logistics code is also convenient for merchants to control the sales channels, as shown in the figure below a string of numbers is the logistics code. However, now some brands have merged the logistics code and traceability code, simplifying the query process and tracking the product logistics information more comprehensively.
5. Official WeChat platform***
On the side of the milk powder can or on the lid of the milk powder, there is often a brand official*** to scan in to understand the brand content and information of the product, as shown below. On the one hand, it is not only conducive to consumers to better understand the brand and product; On the other hand, the content may involve some popular science of milk powder feeding knowledge, if you are a novice parent, you can click in to learn from the experience, so that it is easier to bring a baby and this is also one of the best ways for official customer service and Q&A.
6. Barcode.
Each milk powder can has a barcode near the bottom area with a 13-digit number underneath. This code is regulated by the International Article Number Association (GPI) and is the admission ticket for goods to enter supermarkets and POS scanning stores, which is called "commodity barcode". This is shown in the figure below.
After reading the above introduction, I don't know if the parents have a clearer understanding of the various codes on the milk powder can? If you have any other doubts, please feel free to leave a message to discuss with us.
Brother Fan also noticed that in order to attract consumers, many new national standard milk powder will now place the guidance text of scanning the inner code and the point code on the milk powder cover, and set up the corresponding exchange rewards, as shown below, to further motivate everyone to scan the code. For example, some brands will set up consumers to scan the code to win 100%, the lowest red envelope can get xx yuan, the highest can get xx yuan, or consumers buy the whole box, must win "pay postage to give this product 1 listen" or "add xx yuan to replace this product 1 listen", scanning code benefits can also be superimposed with offline gifts and so on.
Some parents reported in the background of the milk powder think tank that the point code on the milk powder they purchased was damaged, and they were worried about whether the quality of the milk powder would be affected. Brother Fan hereby reminds all parents that if you encounter this situation, you need to give feedback to the purchased merchant as soon as possible to ensure that the quality of the product is not affected; In addition, it is recommended that parents should buy points that have not been destroyed, after all, this is also the benefit provided by milk powder brands to consumers.
In short, when you buy milk powder, you must pay more attention to the integrity of the various codes on it, so as to ensure the quality of the product. That's the end of today's article! If you still have questions, please feel free to leave a comment at the end of the article Of course, choose milk powder and use the milk powder think tank!