On the first day of the first lunar month (February 10), Wangfujing Bookstore, the first store of the Republic, is about to celebrate its 75th anniversary.
Recently, the reporter walked into the Wangfujing Bookstore, and the main space presented a large Year of the Dragon theme book flowers, and the words "Seventy-five Years of Books Hang Sail for the Journey" hanging on both sides of the roller ladder, implying the new year, stop to think, look back at the original intention, and open a new journey for the first store of the Republic to serve readers.
Wangfujing Bookstore was founded on February 10, 1949, formerly known as Wangfujing Bookstore, the first store of Xinhua Bookstore in Beiping, and belongs to Beijing Distribution Group, which is praised as "the first store of the Republic" by the majority of readers. Since 2022, Wangfujing Bookstore has set up a "Central Axis Cultural Characteristics Zone" around the ancient capital culture, red culture, Beijing flavor culture and innovative culture, and launched a book cultural and creative exhibition area of the "Beijing Impression" brand, guiding readers to "explore" the tolerance and depth of the ancient capital, and helping the construction of a scholarly capital with a rich and colorful high-quality reading supply. The "Wangfujing Library", jointly built by Wangfujing Bookstore and Dongcheng District Library, broke through the original form of borrowing service in one fell swoop, handed over the right to purchase books to readers, and opened an innovative model of readers buying books and libraries "paying".
The reporter saw at the scene that in order to welcome the 75th anniversary of the store, the first floor of the bookstore specially launched the theme booth of "Reminiscing History and Collecting Memory" and the display area of famous autographs. Since the establishment of the store in 1949, the old ** and old objects are like a history book that records the images of life, and at the same time, they instantly evoke the public's long-dusted memory. In order to help readers revisit the classics and feel the temperature of history, the exhibition area displays classic books published since 1949 on the horizontal axis of time and books on the vertical axis. In the exhibition area of famous autographs, you will also find signed books by well-known writers such as Liang Xiaosheng, Liu Yida, and Sasu. The 75th anniversary postcard and commemorative gift box are carefully displayed in the store, showing a dignified atmosphere.
In order to let more citizens and tourists feel the charm and warmth of reading, from January 27th, Wangfujing Bookstore launched the theme activity of "Bringing a Book to the Children of Hometown", and the categories of books included nearly 300 kinds of books such as "Mole Mother Tells Stories", "Children's Classic Library" series and "Good Parents Take Children from Primary School Science" series of books, and readers can enjoy 60% off books and free shipping services. According to reports, readers can choose a book suitable for the age and interests of children in their hometown, this book can be an entertaining and educational fairy tale book, an inspiring growth story book, or a book about the history and culture of their hometown, as a New Year's gift, to the children in their hometown, to bring New Year blessings to children, and embark on the road back to their hometown with the fragrance of books.
The relevant person in charge of Wangfujing Bookstore told reporters that from the first day to the eighth day of the new year, Wangfujing Bookstore will open a wealth of reading cultural activities for readers of different ages, including the New Year's Festival with the theme of "Fuman New Year", the 75% off book exhibition of "Longxiang Nafu Reading and Enlightening the New Year", as well as activities such as "Face Sculpture Life", "Rabbit Driving" and "Seiko Cloisonne" created in combination with traditional intangible cultural heritage culture, as well as the picture book sharing meeting of the "Reading +" experience mode. In addition to enjoying the joy of reading, you can also walk the folk market on the first floor to observe and listen to the interpretation of traditional culture by the inheritors of intangible cultural heritage.
As a large bookstore under Beijing Distribution Group, Wangfujing Bookstore has appeared in the "Wangfujing Book Market" on Jin Street together with the group's major bookstores. The theme mobile vehicle designed and built for citizens and tourists is loaded with a dazzling array of reading and cultural and creative products. The reporter saw that the pedestrian streets were staggered, and many tourists gathered at the entrance of the market, and they took pictures and checked in, accompanied by the joy of the festival and felt the cultural feelings of the ancient capital.
Wangfujing Bookstore will be open 24 hours a day on the Chinese New Year's Eve, and its business hours will be extended to 12 p.m. from the first day to the seventh day of the new year. The person in charge said.