PAGEONE Beichenhui vinyl theme store recently opened, accompanied by the surprise and amazement of readers, this bookstore has attracted a flood of readers to check in happily as soon as it appeared.
PAGEONE Beichenhui Vinyl Theme Store is located in the northern section of Beijing's Central Axis, near the Olympic Forest Park, echoing the PAGEONE Beijing Fang Store located in the southern section of the Central Axis. The store has a construction area of more than 400 square meters, divided into one floor, one and a half floors and two floors, with vinyl singing area, reading area, coffee area, activity area, exhibition area and other multi-functional spaces. "We hope that people can relive a memory along the direction of words or vinyl lines, or find the answer to life. Chen Peng, general manager of PageOne Bookstore, said.
The moment you open the door of the store, accompanied by the sound of classical vinyl music, opera, symphony, chamber music, orchestral, pop music and other records are neatly stacked on the shelves, as well as Renaissance, Baroque, and the Middle Ages, which are very representative of the three most representative periods in the history of development, with a total of more than 2,000 copies. Here, all around is elegant and dynamic notes. The content on the booth in front of the record wall is all related to ** - all kinds of music boxes, vinyl-themed peripherals, vinyl music and other pan-** popular science books, art history, etc., decorating the atrium space on the first floor of the store. Customers walk all the way, from curiosity to **, like completing a journey of vinyl enlightenment.
Since the opening of the theme store, many readers have auditioned vinyl records with the help of the staff, and some young people are relatively unfamiliar with vinyl records, but under the infection of the moving **, they even want to buy a primary vinyl record player. Chen Peng told reporters that last weekend, professional enthusiasts came early, dozens of records were sold in the store, and they enthusiastically participated in two professional activities.
The North Star Vinyl Theme Store was born on the occasion of the 40th anniversary of the establishment of PAGEONE, which is not accidental, but "planned for a long time". Chen Peng said that the PAGEONE Beijing Fang store has a vinyl area, but the location is relatively private, and readers may not be able to find it, but vinyl records are very popular with professional enthusiasts and young people, so they have always wanted to open a theme store. Not only that, the support policy of Beijing's physical bookstores has given them the confidence and confidence to open stores. "Coincidentally, when the Beichenhui project was attracting investment, they wanted to introduce a bookstore to enhance the cultural taste of the mall, and they screened the bookstore brands that were more in line with the positioning of the mall, and finally selected PAGEONE, and attracted PAGEONE bookstore to settle in with a very preferential rent**. ”
Chen Peng introduced that there are also residential buildings and scientific research institutes in the Olympic Village around the business district, where many high-level intellectuals live and have the pursuit of cultural taste and quality of life - which matches the customer positioning of vinyl-themed bookstores, so that the bookstore has a lot of room and potential for development.
The design team of this theme store has a clear concept, "The pageone of Beichen Hui wants to be a bench in the park, giving readers to focus and feel their own memories." Looking down from the second floor, the bookstore is really like a bench cute and comfortable, and it is also like a plank road in the forest, simple and natural.