The rapid development and application of digital technology has brought great convenience to people's lives, but at the same time, some elderly people feel at a loss. To this end, it is necessary to improve the level of digital adaptation for the elderly, so that the elderly can enjoy the dividends of digital development.
Older people are prone to visual, hearing, cognitive and other impairments. At present, some digital products and services lack consideration for the elderly, and the interactive pages are too complex and inconvenient to operate, and the elderly dare not use or do not know how to use them.
Age-appropriate products on display at the 2023 China International Aging Industry Expo. Photo by Lu Hanxin (Xinhua News Agency).
Promoting digital transformation for the elderly and helping the elderly better integrate into the digital society is related to the quality of life of the elderly. In recent years, China's Internet environment for the elderly has improved to a certain extent. A number of pioneering and leading standards for the elderly have been introduced, 2,577 ** and mobile apps have been transformed, and the "one-click call manual customer service" dedicated line for the elderly has served more than 300 million ......With the joint efforts of all parties, the "gap" between the elderly and the Internet is gradually narrowing.
However, digital ageing should not stop at "large screen, large font, large volume, and large battery capacity", but should fundamentally create a more thoughtful and meticulous digital environment that meets the needs of the elderly.
On the one hand, all kinds of business entities should be encouraged to strengthen the research and development and industrialization of assistive technologies for the elderly, and carry out age-appropriate transformation of existing digital products and services. These not only require the policy support and guidance of relevant departments, but also require the active participation and initiative of manufacturers.
On the other hand, it is necessary to solve the practical pain points and continuously lower the threshold for the elderly to access the Internet conveniently. Focus on improving the network experience, and solve problems such as too many ads, low content quality, malicious installers, and unable to find the entrance to switch in elderly mode.
In addition, it is also necessary to help the elderly overcome their "fear of difficulties" of digital technology from many aspects such as psychological cognition, learning ability, and usage habits, and fully keep up with the pace of development of the digital society. Organize various forms of training lectures and on-site classes to provide channels for the elderly to learn new technologies and use new products. Pay attention to improving the ability of the elderly to discern information, and not be confused by false information such as "health party"; Enhance the awareness of personal information protection and stay away from online fraud.
In short, digital aging should not stop at tinkering, but gradually achieve comprehensive coverage, leaving no dead ends. This is a long-term process that requires multi-party participation and sustained efforts.