[Cultural Analysis].
Author: Zhang Qing (**Commentator).
According to ** report, preliminary statistics, the national movie box office for the Spring Festival in 2024 will be 801.6 billion yuan, and the number of moviegoers was 16.3 billion, an increase of 18 percent compared with the box office and number of people in the Spring Festival in 202347% and 2636%, all of which set a new record in the same period. Among them, "Hot and Hot" and "Flying Life 2" have entered the 2 billion yuan club for a single film, and the box office of "Article 20" and "Bear Infested: Reversing Time and Space" is close to 1.4 billion yuan, and is expected to run out of the long-tail effect after the holiday with word of mouth.
Not only is the box office eye-catching, but this year's Spring Festival movies have carried out beneficial explorations in many fields such as content and art, and the expansion of themes, the exploration of themes, and the innovation of artistic ideas have contributed a lot of wonderful highlights to Spring Festival movies. The film "Article 20" directed by Zhang Yimou uses realistic themes and the perspective of small people as an incision to show the axioms and human feelings behind Article 20 of the Criminal Law on "legitimate defense", which has profound social insight and a strong sense of social responsibility. "Hot and Hot" directed and starred by Jia Ling tells the story of a girl's growth experience of rediscovering herself through boxing, and her sincere and frank expression brings a strong shock and motivation for self-change to the audience. "Flying Life 2" is at the core of comedy, ** dreams, perseverance and self-transcendence, with solid plot construction, full character building and strong emotional appeal. According to the results of the 2024 Spring Festival Audience Satisfaction Survey of Chinese Films, the audience satisfaction score for the Spring Festival stalls is 859 points, which is the second place in the 9 Spring Festival stalls since 2015.
With high-quality creations to obtain satisfactory evaluation from the audience, watching movies during the Spring Festival holiday has become a New Year's custom for many families. The data shows that the proportion of 3 or more people watching the 3 films of "Bear Infested: Reversing Time and Space", "Hot and Hot" and "Flying Life 2" is more than 24%, and the number of family audiences has increased significantly. Compared with the previous Spring Festival files, this year's film focuses on realistic themes, with more observation and attention to social mentality and personal destiny, and arouses attention and thinking about hot topics with warm narration close to life, which meets the viewing needs of audiences of different ages and preferences.
Not only that, big data on ticketing shows that residents in third- and fourth-tier cities have become the main force of movie consumption. A number of films have performed well in the sinking market, taking "Bear Infested: Reversing Time and Space" as an example.
The box office share of third- and fourth-tier cities exceeds 60%. Among the top 15 cities at the national box office, popular tourist destinations such as Suzhou and Qingdao have appeared, and film consumption is being integrated with the cultural tourism craze in various places, and a large number of audiences have come with the Spring Festival passenger flow and tourist flow.
Third- and fourth-tier cities have formed new trends such as "returning to their hometowns to watch movies" and "watching while traveling", which will also create a good opportunity for cultivating the sinking market.
* The Economic Work Conference proposed to actively cultivate new consumption growth points such as smart homes, cultural and entertainment tourism, sports events, and domestic "trendy products". The festival is a period of concentrated release of cultural and entertainment consumption demand, and the popularity of watching movies and Spring Festival tourism during the Spring Festival reflects the people's strong demand for spiritual and cultural life, sets off the bright background of the steady expansion of China's consumption, and reflects the strong driving force of China's economic growth. From 2014 to 2023, the Spring Festival stalls have gone through 10 years, and the popularity of the Spring Festival stalls not only releases a signal of the prosperity and development of the film market, but also reflects the audience's ardent expectations for excellent literary and artistic works. Promote strengths and complement weaknesses, accumulate steadily, and create more excellent works that meet the cultural needs of the people and enhance the spiritual strength of the people, and Chinese films will surely make greater achievements.
Bright**" 2024-02-20 02 edition).
*: Guangming Network - "Bright **".