[Bright**].
Author: Zhang Chunmin (Special Researcher of Beijing Research Center for Socialism with Chinese Characteristics in the New Era, Dean and Professor of the School of Economics, Minzu University).
At the beginning of the new year, a set of data on the boom in production and sales in the automobile market reflects the vigorous vitality of China's economy. According to the data, in 2023, China's automobile production and sales will reach 301610,000 and 300940,000 units, up 11. y/y6% and 12%, the annual production and sales volume both hit a record high. At present, the number of cars in China has reached 3400 million vehicles, ranking first in the world. As the sales and ownership of automobiles continue to rise, the aftermarket formed around the use of automobiles has become an important part of automobile consumption and has great potential.
Automobile aftermarket refers to a series of trading activities generated by various subsequent needs and services in the after-sales use of automobiles in the process from sale to scrapping, involving multiple sub-sectors such as repair and maintenance, finance and leasing. Not long ago, the Ministry of Commerce and other 9 departments jointly issued the "Guiding Opinions on Promoting the High-quality Development of the Automobile Aftermarket", proposing 7 policies and measures to optimize the circulation environment of auto parts, promote the quality and upgrading of automobile maintenance services, and optimize the financial services of automobile consumption, clarifying the overall goals and main tasks of the development of the automotive aftermarket, and systematically deploying to promote the high-quality development of the automotive aftermarket.
To promote the high-quality development of the automotive aftermarket, it is necessary to focus on consumer demand and promote the scale growth, structural optimization and quality improvement of the automotive aftermarket. Relevant data show that by the end of 2023, the average age of passenger cars in China has exceeded 6 years, and the demand for maintenance services has increased, but the current automobile maintenance services still have the characteristics of "small and weak", and the standardization, standardization and branding of products and services still need to be strengthened. Recently, the relevant person in charge of the Ministry of Commerce pointed out at the press conference of the State Council Information Office that the current demand and potential for China's automobile replacement is very great, and in the future, it will improve the dismantling system, open up the circulation blockage, deepen the reform of automobile circulation and consumption, continue to promote the transformation of automobiles from purchase management to use management, and promote the high-quality development of the automotive aftermarket. Under the guidance and empowerment of policies, the development potential of the automotive aftermarket is expected to be accelerated.
At the same time, it should also be noted that at present, China's automobile industry is moving towards the "new four modernizations" stage of intelligence, networking, electrification and sharing, and smart cars have become a new growth pole. This puts forward new requirements for the development of the automotive aftermarket, and it has become the future development direction to innovate and develop new quality productivity and promote the high-quality development of the intelligent automotive aftermarket. According to the estimation of the Ministry of Industry and Information Technology, the penetration rate of L2 and above intelligent driving of passenger cars will reach 70% in 2025, and intelligence has become a major trend to promote the innovation of the automotive industry. In order to achieve the goal of high-quality development of the smart automotive aftermarket, it is necessary to allow all kinds of advanced and high-quality production factors to flow smoothly in the direction of developing new quality productivity, reduce costs for innovation activities, provide sustainable development space, deepen the reform of all links involved in the innovation environment, and stimulate the new vitality of the automotive aftermarket.
Adapt to the new situation of the development of the automobile market, and improve the refined management mechanism that fits the product life cycle. The rapid replacement of automobiles and the increasing proximity to the characteristics of consumer electronics have made consumers more concerned about the timing of purchases. According to the product life cycle theory, this shows that the cycle of technology products, including smart cars, from introduction to maturity to decline is getting shorter and shorter. The automotive aftermarket can complement the fine management mechanism of the product life cycle in different aspects. The first is to standardize the behavior of the second-hand car trading market and provide an effective path for extending the effective life cycle of smart cars. The second is to unify the standard, which makes it possible to independently customize and upgrade software and hardware modules. In this way, the car will no longer be a one-time purchase. These initiatives not only facilitate consumer purchasing decisions, but also contribute to economic and environmental sustainability by extending product life cycles, reducing resource waste.
Conform to the new trend of automobile consumption, and smooth the virtuous cycle mechanism of education, science and technology, and talents. Compared with the traditional automotive aftermarket, the intelligent automotive aftermarket has a higher threshold for technology and expertise, which gradually reveals the problem of talent gap. To this end, it is necessary to keenly grasp and conform to the development trend of the "New Four Modernizations" in the automotive aftermarket, promote the participation of relevant technical personnel in continuing education and on-the-job training through the integration of industry and education, and cultivate urgently needed talents in the intelligent automotive aftermarket. Through policy guidance, enterprises are encouraged to vigorously introduce professional and technical talents, boldly use high-end technical talents, promote the reasonable flow of industry talents, smooth the virtuous cycle of education, science and technology, and talents, and improve the total factor productivity of the automotive aftermarket.
At present, with the transformation and upgrading of China's automotive industry and the trend of automobile consumption, the automotive aftermarket is becoming a "blue ocean" to be tapped. In the future, by continuously improving the system and mechanism, cultivating and expanding business entities, optimizing the supply of products and services, and focusing on the development of new formats and models, we will be able to steadily promote the vigorous development of the automotive aftermarket, and provide strong support for expanding automobile consumption and services and building a new development pattern.
Bright**" 2024-02-20 02 edition).
*: Guangming Network - "Bright **".