Help women new farmers to join the e-commerce industry! On January 8, the opening of the National New Farmer Female Anchor Training Camp and the live broadcast of "Bringing New Year's Goods Home" were launched in Beijing.
Qi Shujuan, President of China Women's Magazine, said in her speech that China Women's Magazine hopes to strengthen cooperation with relevant parties in society, give full play to the advantages and resources of their respective platforms, improve the skills of women and new farmers in live broadcasting, help rural women to create wealth and increase income, show the new atmosphere of people's better life, and sing the bright theory of China's economy with practical actions.
The training camp provides a rare opportunity for the farmer sisters who have the dream of being an anchor"! Ding Huajun, lecturer of the National New Farmer Female Anchor Training Camp, shared the development trend of the live broadcast industry, and pointed out that through the three-day and two-night training of the professional mentor team, the trainees will be built into anchors with fluent expression, strong learning ability, and can independently operate a live broadcast room.
Subsequently, Xie Xiangxin, lecturer of Kuaishou Science and Technology Cooperation Center, brought the theme of "Women's Power in the New Era in Rural Revitalization" to share. He introduced that the "new farmer" account can start from pastoral life and agricultural industry, covering agricultural product e-commerce, agricultural material e-commerce, knowledge payment and local life, etc., focusing on the three elements of "personality, vertical category, and personality", and obtaining traffic support through accurate machine delivery and positive feedback from users.
Fan Huiqi, chairman of the Women's Federation of Dingzhou City, Hebei Province, said that the Dingzhou Women's Federation has long created a good training environment for the farmer sisters, strengthened the leadership, and hopes that more professional anchor operation companies can participate in the guidance to help the farmer sisters make better progress.
As long as you dare to take the first step, you will usher in the bright future"! Guo Yunqiu, the representative of the female anchor of the new farmer, shared her mental journey on the road of anchoring with goods. She suggested that sisters who aspire to become female anchors should improve their cognition, believe in themselves, find a good coach, keep learning, and eventually realize their dreams.
Ding Huajun, a lecturer at the National New Farmer Female Anchor Training Camp, said that the core traffic password of the farmer anchor lies in the "three truths": real things, farmers are sincerely and sincerely devoted, real products grown in the land, and the so-called true feelings are good articles, which is a positive and continuous feedback, which can make agricultural products sell better and better, and make the road of rural revitalization wider and wider.
Li Ke, deputy general manager of Beijing Huakun Cultural Communication, introduced that in the New Year of the Dragon, the theme of "bringing New Year's goods home" was carried out in the New Year, and the new farmers were connected to share the good experience of starting a business and increasing income, which can drive more women and new farmers to participate in the live broadcast and bring goods together.
It is reported that this event was guided by China Women's Magazine, and representatives from the grassroots women's federation, the first new farmer group and the new farmer anchor group also participated in the event.