Interview with the CEO of LAPP Group Asia Pacific Cable Manufacturing, Puxin Chapter, and comprehens

Mondo Technology Updated on 2024-02-01

On November 22, 2023, the LAPP Cable Diamond Park factory was inaugurated in Shanghai Lingang Diamond Park. As the second plant of LAPP in China, the inauguration ceremony attracted a lot of attention. The new Lapp plant introduces high-end technology from the German R&D center and adds a new automated cable production line. It not only improves production efficiency, but also reduces labor costs, further enhancing the competitiveness of the Lapp Group in the market.

Lingang**, German Chamber of Commerce, executives of key customers of LAPP, strategic partners of LAPP and other important guests gathered togetherHarness World was invited to attend to witness this important moment。Ms. Wang Peihua, Deputy Director of the High-tech Industry and Technology Innovation Division of the Management Committee of the Lingang New Area of the Shanghai Free Pilot Zone, Mr. Dai Chenli, Deputy Director of the Financial Division of the Management Committee of the Lingang New Area of the China (Shanghai) Pilot Zone, and Mr. Liu Ming, Secretary of the Party Committee and Chairman of the Economic Development Committee of the Shanghai Lingang Industrial Zone, spoke highly of and supported the development of the LAPP Group.

Mr. Matthias Lapp, Chairman of the Board and Chief Executive Officer of Lapp, Mr. Richard Lee, CEO of Lapp Asia Pacific, Mr. Marc Jarrault, Chief Technology Officer of Lapp Asia Pacific, and Mr. Weiye Wang, General Manager of Lapp China, attended the inauguration ceremony and cut the ribbon.

We had the pleasure of interviewing Mr. Richard Lee, CEO of Lapp Asia Pacific. "The inauguration of the new plant is an important step in our development in the Chinese market and our commitment to sustainability," he told us. He stressed that the new factory not only has made a breakthrough in hardware facilities, but also strengthened software construction. The factory adopts an advanced production management system and environmental protection concept to improve production efficiency while reducing environmental impact.

Mr. Richard Lee.

CEO of Lapp Asia Pacific, Chief Executive Officer, LAPP Asia Pacific.

lapp asia pacific pte ltd.

Mr. Richard Lee added: "We have always been committed to the development of the Chinese market, and the opening of the new factory marks a further expansion in the Chinese market. We will continue to invest in R&D and innovation to meet the needs of our customers and drive the industry forward. ”

Lapp Group: A premium partner for the automotive industry in China

Since entering the Chinese automotive industry, Lapp Group has established a good reputation in the Chinese automotive industry for its excellent brand awareness, high-quality products, responsive service and close partnership. The application of LAPP involves the main process equipment of vehicle manufacturing and the infrastructure of vehicle plants, which has made an important contribution to the development of China.

At the inauguration ceremony, Mr. Gao Libo, Director of the Purchasing Department of the China National Institute of Engineering and Technology, and Mr. Oliver Zerweck, Chief Technology Officer of Dürr Coating Systems Engineering (Shanghai), delivered speeches respectively, highly praising the position and contribution of the Lapp Group in China's automotive industry.

Minister Gao Libo mentioned that China Engineering and LAPP first started cooperation in 2014, and it has spanned 10 years. In the field of automotive equipment, Lapu has always been the first to localize the layout with excellent and stable quality, good and perfect after-sales service, and has been unanimously recognized by the industry. In the process of contracting many projects, LAPP has also given great delivery guarantees, which is a model of service for the same type of products.

Dürr China has been sourcing cables from LAPP since 2005 and has been working together for 18 years. Today, Dürr purchases 85 percent of the total demand from Lapp China. Oliver Zerweck said: "The partnership between Dürr and Lapp is not only a business partnership, but also a strong partnership, and the inauguration of the new Lapp plant in Shanghai marks a new era of cooperation between Dürr and Lapp. ”

Lapp sees the rapid development of the new energy vehicle industry in China and the huge market size, as well as the potential of charging pile infrastructure. In the interview, Mr. Richard Lee, CEO of Asia Pacific, said that Lapp is a trusted partner in this regard, providing user-friendly charging cables for infrastructure operators, charging stations and car manufacturers. LAPP plans to transfer the production of suitable products for this market to China, where R&D and production will be carried out locally in order to quickly respond to customer needs in the Chinese market.

Lapp has fast product delivery capabilities, be able to understand customer needs in a timely manner and work with customers to provide better solutions to jointly cope with the fierce competition in the automotive industry. The local manufacturing strategy brings the advantages of fast response and efficient production, enabling the Lapp Group to quickly adapt to market changes and customer needs.

In order to stand out from the fierce competition and provide customers with better products and services, LAPP Group actively seeks new materials, takes the digital route, and achieves cost reduction and efficiency increase. These efforts have enabled the Lapp Group to remain at the forefront of China's automotive industry and have made an important contribution to China's development.

Sustainability is part of Lapp's DNA

As Mr. Richard Lee emphasizedSustainability has become one of the five key objectives of the Lapp Group's strategy。Lapp's key activities relate to its products and manufacturing processes, where the carbon footprint plays an important role. Lapp has set a target of reducing its CO2 footprint by 20% by 2025, a goal that plays a key role in the company's resource management.

Copper is a major source of CO2 emissions in cable production, which is why Lapp pays special attention to the low-carbon production of copper. In order to achieve this, LAPP maintains close contact with copper merchants and has an in-depth understanding of their production and chain. Lapp is also researching other components of its cables to explore the possibility of using new materials, such as bio-based composites or recycled plastics, while ensuring that the quality of the products meets consistently high standards.

The Lapp Group is taking important steps through a number of sustainability projects and has been doing so for many years. As early as 2005, the company put into operation the first of four photovoltaic systems. By 2022, the two photovoltaic systems at the Stuttgar** and Ludwigsburg plants had generated almost 2 million MWh of electricity, which not only met the demand on site, but was also fed into the subgrid. Based on this experience accumulated over the years, the Lapp Group plans to build further photovoltaic systems.

In addition to sustainable solutions for power generation with photovoltaic systems, the Lapp Group also uses sustainable heating and cooling solutions. In addition, the manufacturing process is made as environmentally friendly as possible. In the production process, a series of measures are taken to reduce the impact on the environment, including improving energy efficiency, reducing waste, pollutant emissions, using environmentally friendly materials, etc.

Richard Lee modestly but firmly stated that although the LAPP Group is still in its infancy in the field of sustainability, it is well aware of the importance of sustainability and is convinced that these initiatives will help to stay ahead of the market in the future. These measures not only contribute to the protection of the environment, but are also in line with the long-term development philosophy and future strategic planning of the Lapp Group.

How to adapt and meet the unique needs of the Chinese market

In the post-epidemic era, the LAPP Group has been actively responding to logistics and transportation issues in a new business environment. LAPP adheres to the principle of "customer first" and pays attention to the customer's order needs and expectations to ensure that the service can meet the customer's requirements. In the Chinese market, LAPP recognizes China's unique culture and value system, respects and adapts to its uniqueness, and strives to meet the needs and expectations of local customers.

In terms of technology, China is no longer limited to manufacturing products, but innovating products。The employees of Lapp China are all from China, which is the first step in localizing production. Optimize local production and ** chain management to better meet the needs of the Chinese market and serve the market. LAPP believes that this localization strategy can better understand the needs of the Chinese market and partners, deepen the understanding and communication with customers, make full use of China's resources and market advantages, and improve the quality of products and services.

At the inauguration ceremony, Ms. Wang Peihua and Mr. Liu Ming delivered speeches. They congratulated Lapp and thanked all the participating units and equipment manufacturers for their hard work.

In her speech, Ms. Wang Peihua said: "The completion of the LAPP Diamond Park plant is another important milestone in the development of the LAPP Group in China. The completion of this project not only reflects the confidence of the Lapp Group in the Chinese market, but also reflects the support of the new area for enterprises in terms of policies and services. I am confident that the Laapp Diamond Park plant will become an important pillar of the Laapp Group in the Asia-Pacific region and will work with the new area to promote the development and progress of the industry." ”

Mr. Liu Ming quoted a famous sentence in his speech: ".A branch penetrates the universe, and the business comes from Xiaoxue。He said: "The opening of the Lapp Diamond Park factory is like a plum blossom in the snow, heralding the arrival of vitality and interest. I believe that LAPPO Group will brew unlimited "business" in the Lingang New Area.

They emphasized that the LAPP Diamond Park plant will provide a full range of support and services for industries such as new energy and smart manufacturing, and will become an indispensable link in the Lapp Asia Pacific chain. It is believed that in the near future, LAPP will be able to achieve new achievements, provide higher value-added products and solutions for the industry, and work together with the new area to create a better tomorrow.

About Lapp:

In 1959, Stuttgart, Germany, saw the founding of the headquarters of the Lapp Group. Since 1957, the company's founder, Mr. Oskar Lapp, has innovated and created the LFLEX control cable, the industry's first protected control cable trademark。After more than half a century of vigorous development, the Lapp Group has developed LFLEX power control cables, UNITRONIC data transmission systems, EtherLine Ethernet data transmission systems, Hitronic fiber optic data transmission systems, EPIC industrial connectors, skintop cable jackets, Silvyn cable protection hose systems and cable transmission systems, FlexiMark for industrial applications up to 1 kV A leader in cable marking systems and other tools and cable accessories.

In the fields of industrial automation, machinery manufacturing, electrical installation, electronic industry, communication technology, measurement and control, petrochemical industry, energy, etc., the LAPP Group has won recognition and praise from customers across industries with its many years of professional experience and high-quality products.

With more than 40,000 products, 8 brands, 21 production sites worldwide, 44 Group subsidiaries, more than 100 offices, 4,586 employees worldwide and hundreds of consulting experts, the LAPP Group is at the forefront of individual challenges and customer proximity to customer needs with a global presence. The Lapp Group is committed to continuously improving its products and system solutions, setting the benchmark for quality, safety and functionality, and becoming the leading manufacturer of integrated solutions and branded products in the field of cable and connection technology.

The new plant occupies an extensive area and introduces high-end technology from the German R&D center, with a new automated cable production line in particular. In addition, the factory has a number of modern laboratories, equipped with world-leading experimental equipment to support the core testing process. These laboratories are able to independently complete the daily testing of products and cable development tests, ensuring that each product undergoes a series of rigorous quality control procedures to meet excellent quality standards.

As an R&D and testing center in the Asia-Pacific region, the new facility will be able to better meet the needs of the Chinese market for diversified and customized connectivity technology solutions, enabling Lapp to offer more relevant products and services to the Chinese market and the Asia-Pacific region. This further strengthens Lapp's position in the Chinese market, provides more efficient and reliable solutions for Chinese customers, and makes a positive contribution to the upgrading and development of China's manufacturing industry.

Adhering to the core values of "Customer-oriented, Success-oriented, Family-oriented, and Innovative", LappGroup is committed to providing customers with high-quality, efficient and convenient services. Since entering the Chinese market in 1999, Lapp Cable (Shanghai)** was officially established in Shanghai in January 2003 as a wholly-owned subsidiary of the Lapp Group and its headquarters in China. In addition, the company has set up branches in Beijing, Guangzhou, Qingdao, Wuhan, Shenyang, Tianjin, Suzhou, Taicang and Shenzhen to provide better quality, more efficient and more convenient services. Founded in 2012, focusing on localized product development and production, Lapp Cable Manufacturing (Shanghai) has always made unremitting efforts to become a high-quality cooperative brand for customers, and has always fulfilled its commitment to providing customers with high-quality products and solutions.

Lapp is the world's leading provider of flexible cables, connectors, accessories and integrated connectivity solutions. The LAPP Group adheres to".Think globally, act locallyStrengthen the strategic investment in localization. China, as Lapp's second largest market outside of Germany, is highly valued by the Lapp Group. In 2023, the LAPP Group continues to focus on local R&D and production expansion in China, and the second plant in China was inaugurated in November 2023. Lapp has always made unremitting efforts to become your company's preferred partner brand, and has always fulfilled its commitment to providing our customers with high-quality products and solutions.

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