From 2013 to 2023, the "Green Travel and Smooth Beijing" Traffic Publicity Group is a team that tells the story of the capital's transportation and advocates green and civilized travel to the society, led by the Beijing Municipal Transportation Commission, and has carried out more than 2,700 publicity activities from 2013 to 2023, with an audience of 1.5 million people. So, who is the main composition of the preaching team? Who is it for? What are the stories of the preachers? What is the content of the preaching? What does the future hold?
Today is the 346th episode of the "Traffic Let's Talk" program, we invited Ren Hang, director of the Cultural Publicity Department of the Beijing Municipal Transportation Comprehensive Management Affairs Center, Liu Tong, a cadre, Xiao Jingyi, a fourth-level chief staff member of the Fengtai Transportation Management Branch Office of the Beijing Municipal Transportation Commission, He Shaohua, a driver of No. 103 of the Tram Branch of Beijing Public Transport Group, and Zhang Pengyu, a train driver of Line 15 of the Yunsi Branch of the Beijing Metro, to be a guest in the live broadcast room to talk about the traffic propaganda group with you.
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A total of more than 2,700 publicity activities have been carried out.
Audience 1.5 million people.
Founded in 2013 and led by the Beijing Municipal Transportation Commission, the "Green Travel and Smooth Beijing" traffic propaganda group selects speakers from the grassroots level of Beijing's transportation industry, excavates good stories and positive energy, walks among the masses, walks into the agency to tell the spirit, into the enterprise to tell the story, into the community to talk about the policy, into the school to talk about the concept, and carries out more than 200 propaganda activities every year. From 2013 to 2023, in the ten years since its establishment, the propaganda group has carried out more than 2,700 propaganda activities of various kinds, with an audience of 1.5 million people.
To this end, the simplest and most simple way to preach face-to-face is to let citizens know more about the situation of Beijing's transportation development, identify with the concept of green and civilized travel, and participate in the governance of the comprehensive traffic environment, which is the original intention and mission of the traffic propaganda group", Ren Hang, director of the Cultural Publicity Department of the Beijing Municipal Transportation Comprehensive Management Affairs Center, introduced. At the same time, the traffic people strive to improve the "hard power" of travel services, and the propaganda team is a team to enhance the "soft power" of travel culture.
The members of the propaganda team come from all positions in the transportation industry, including traffic law enforcers, grassroots cadres of highway branches and transportation management bureaus, highway staff, bus, subway, taxi and online car-hailing drivers, shared bicycle operation and maintenance personnel, etc., as well as model workers and advanced workers in the transportation industry.
Tell the story of transportation.
Advocate green and civilized travel.
The main content of the lecture includes policies, character stories and travel concepts. The policy lecture interprets the achievements of transportation development and various policies, and interprets them through small stories and actual cases of daily travel. "These contents are more popular in the street community, especially when showing the old models and tickets of the past during the presentation, which will arouse strong resonance, and then show the current development achievements, so that the audience can intuitively feel the rapid development of Beijing's transportation, and then advocate citizens to choose a green and civilized way of travel," said Liu Tong, the Cultural Publicity Department of the Beijing Municipal Transportation Comprehensive Management Affairs Center.
The character story category mainly tells the advanced personal deeds of model workers in Beijing's transportation industry and the behind-the-scenes stories of grassroots front-line workers serving the masses, highlighting the role of role models, so that citizens can more intuitively understand the traffic work, understand and recognize the efforts of traffic people. Through the good stories and positive energy of Beijing's transportation, the spirit and culture of transportation will be spread.
The travel concept category advocates green, civilized and safe travel for citizens through the development of urban transportation and the actual situation of people's daily travel. For example, when preaching to teenagers, especially children in lower grades or kindergartens, focus on explaining what green travel is, why green travel, and how to be civilized and orderly and safe in the process of daily travel, taking buses, subways, and private cars.
Preaching to the audience and the preacher.
It's all a meaningful thing.
Speaking of her preaching experience, Xiao Jingyi, a fourth-level chief clerk of the Office of the Fengtai Transportation Management Branch of the Beijing Municipal Transportation Commission, mentioned that in August 2023, she preached the content of parking governance on the street for the first time. The policy lectures are relatively professional, and she is worried that everyone will sound boring. But after the lecture that day, an audience member specially told her that after listening to her preaching, he realized that the Beijing traffic app could check the surrounding parking lots and remaining parking spaces, which solved the problem of finding parking spaces everywhere, and sincerely thanked her. "The audience's affirmation was a great encouragement for me to stand on the stage for the first time, and at the same time, I really felt that preaching is a meaningful, charming and effective thing for both the preacher on the stage and the audience," Xiao Jingyi said.
He Shaohua, the driver of No. 103 of Beijing Public Transport Group Tram Branch, mentioned that what impressed her the most was that she went into the school to preach to the children, and their expectant eyes, desire for stories, and admiration for model workers and laborers were deeply imprinted in her heart. "Once, when I was preaching at my alma mater, Tongzhou District Nationalities Primary School, when everyone knew that I was their alumnus, the scene was boiling, followed by applause that lasted for a long time. After the presentation, the students came up to me for autographs," said Ho Shaohua. The traffic lecture not only gave the children an understanding of Beijing's transportation work, but also brought them encouragement.
Zhang Pengyu, the train driver of Line 15 of Beijing Metro Yunsi Branch, told the audience in simple language about the hard work and difficulties of subway people. On August 29, 2021, Beijing Metro Line 1 and Batong Line officially realized the breakthrough operation, Zhang Pengyu mentioned in the speech, "Everyone may think that as long as the tracks are connected together, it can be realized, but in fact, in order to run through the operation, a series of complex work done behind the subway people, everyone does not know, this is like two identical ropes, to tie it firmly together, but not knots, how do subway people use wisdom, sweat, and hands to untie countless knots, Finally, the operation of Line 1 and Batong Line has been realized", Zhang Pengyu introduced, "By telling our own story, let the audience understand that the Beijing Metro has been constantly building and improving, please understand and support the transportation work, participate more in the construction of travel, and work together to make public transportation better and better."
Ten years of spreading the concept of civilized transportation.
100% satisfaction.
By planning and holding various theme activities of green and civilized travel, the traffic propaganda group plans rich activities for different groups to attract people to come over. Since 2016, the traffic propaganda group has launched the project of "entering the campus" lecture tour, which has been supported and welcomed by many schools, and in 2018, it has sorted out and developed the main line of "campus propaganda" and the main position of youth travel literacy education, which has been adhered to so far. For daily commuters, it has organized and carried out "Beijing Bicycle Day" activities and "Car-free Day Riding" activities for many years. For young people, students are organized to carry out activities such as "exploring the operation of urban transportation" and "exploring the past and present life of public transportation". For preschool children, since 2016, the "Green Travel, Baby First" brand campaign has been launched. After each presentation activity, the on-site audience's evaluation and suggestions on the activity will be collected through a statistical table, with a satisfaction rate of 100%.
The "Green Travel and Smooth Beijing" traffic propaganda group will establish a team of lecturers covering all fields of Beijing's transportation, and plan to carry out 200 publicity activities of various types every year, and effectively go deep into institutions, enterprises, communities, and schools, constantly enrich the content of the propaganda, optimize the propaganda methods, tell the story of Beijing's transportation, spread the voice of Beijing's traffic, advocate green and civilized travel, help comprehensive management of transportation, and insist on telling a good story of Beijing's high-quality transportation development in the new era and new journey. Continue to mobilize the broad masses of the people to participate in the co-construction, co-governance and sharing of transportation.
If you are interested in traffic publicity, please make an appointment through the official new ** platform of the Municipal Transportation Commission - Beijing Traffic Weibo and WeChat*** private message. The traffic propaganda group will also release the propaganda and propaganda dynamics through the new platform of Beijing Transportation, and welcome the attention of citizens and friends.