With the improvement of people's living standards and lifestyle changes, more and more families regard pets that can bring them companionship and joy as one of the indispensable family members, according to the 2023 global pet products market data released by Commonthreadco, 69% of American households own at least one pet.
In 2022, the global vacuum cleaner market sales volume will reach 14.7 billion units, of which North America has the highest sales volume of 42.16 million units, according to **, the global vacuum cleaner market will reach 11.7 billion units.
Although offline vacuum cleaner retailers are still an important sales channel, with the change of user consumption habits, live e-commerce and social e-commerce have become the main battlefield for many emerging brands.
Recently, a pet hair vacuum cleaner has set off a boom in TikTok America, and many pet users have given praise, believing that the product meets their needs. According to the data, the total sales of this product in the past 30 days reached 126$44w,It isIt is known to users as a Dyson replacement cordless vacuum cleanerhomeika
Homeika launched a cordless vacuum cleaner on October 12, 2023, which is extremely cost-effective, setting off a craze on TikTok, and at the same time driving Homeika US and Homeika stores to be on the TikTok US store list TOP10 for many times.
Let's analyze and interpret the rise of TikTok's homeika us, a small home appliance store in the United States, in TikTok!
Homeika is an innovative company that provides vacuum cleaning services to consumers around the world. As a global brand and leader in the vacuum cleaner industry, Homeika's core focus is to create high-quality, high-tech products for consumers around the world. Homeika is committed to continuously creating valuable healthy and consumer-friendly products.
Homeika's popular vacuum cleaner on TikTok has an LED display to get real-time information about the performance of the cordless vacuum cleaner, including real-time readings of the running time, floor brush running status, and power mode. Provides a powerful 20 kpa suction power in maximum mode to capture pet hair, cat litter, dirt, and other debris, whether on carpet or on the floor.
In addition to having a powerful cleaning function, Homeika provides 24/7 customer service and 100% satisfactory after-sales service for life. One of the keys to the success of this product is that users can get a cost-effective vacuum cleaner product for less than $100**.
Compared to the popular brand DSYON on the market, DSYON vacuum cleaners range from $284 to $626, while Homeika's vacuum cleaners cost only $98 at TikTok Shop99$, 109 at Amazon9$, which users refer to as a replacement product of the DSYON brand.
In addition to the popularity of vacuum cleaners, small vacuum cleaners for pet hair cleaning have long been popular. For those who have petsPet care and grooming is a big need, and there is a topic on the petgrooming hashtag on TikTokOver 100 millionIn response to the problem of pet hair, many users will buy pet shavers, pet combs and other products to meet their needs.
Homeika has launched a total of two products, both of which have many consumers on TikTok, and the few but refined products highlight the professionalism of the brand and are easy to be trusted by users. And its success is also indispensable to the help of TikTok influencer marketing.
Homeika mainly uses a large number of influencer invitations to carry out short-term ** sales and live broadcast auxiliary sales to increase the sales and ** degree of in-store products.
Homeika on TikTok through the use of influencers to bring goods, quickly obtained on the TikTok platform**, brand-related tags Homeika and Homeikaofficial have received more than 100 million interactions,YesMany consumers share their experience of using the product in the labelAlso invisiblyhomeikaAmplify the volume
When Homeika launched the ** vacuum cleaner, she chose a large number of experts to promote,Let users know that they can choose a lower-priced vacuum cleaner, which solves the status quo of "** vacuum cleaner".。In the labels, there are quite a few millions**.
Most of them will give a comprehensive introduction to the product features or conduct a demonstration of the actual machineCombined with the form of short ** and the pleasure of the pet in front of the camera,TalentThe product recommendation appearsVeryConvincing.
Judging from the portraits of the cooperating influencers, most of the influencers are young and middle-aged women or family accounts, more than half of the experts in care and beauty and women's clothing, and the rest are distributed in household appliances, household goods, electronic products and other types. Young and middle-aged women, who are already starting a family and are responsible for household chores such as household cleaning in their daily lives, have a steady demand for these products, and are also the target audience of Homeika.
Such accounts like to share family daily life or explain life experience and complain about trivial things in life on TikTok, and the content creation is close to daily life and the creation scene is often filmed in their own home, which is easy to implant the use of vacuum cleaner products to resonate with the public.
Homeika's delivery is often a minute to a few minutes of unboxing**or a simple product selling point introduction**, including product appearance display, selling point extraction, use of records and other information-rich content, implanted in different home use scenarios to show the unique functions of the product also vividly show the advantages of similar products.
callmecollins.HDC is a female content blogger specializing in sharing daily life,Her one** about 2 minutes ** opens with humorous life spit content, with the festive atmosphere of Christmas just after the release of the ** post, complaining about every holiday, the various traces left by the festival activities make women like her unbearable "cleaning" impulse, which resonates with the majority of housewives.
Whether it is a potential user who has already purchased a vacuum cleaner or is on the sidelines,Seeing the influencers' personal tests and strong recommendations is very likely to be a reference and an alternative, even if you don't plan to buy it, you will know about the brand, and the brand's popularity will increase as a result.
With the increase of vacuum cleaner brands, consumers' requirements for vacuum cleaners are gradually increasing, such as wireless vacuum cleaners, multi-function vacuum cleaners, and smart vacuum cleaners, etc., more efficient and intelligent product demand has become the mainstream, including whether the product is silent, whether the battery life can meet the daily cleaning needs, etc.
Pet hair cleaners have also become one of the most popular products in the pet category, and Homeika's single products occupy the top three positions in the pet products list in the United States. This means that there is still some room for development in this regard.
From the successful case of homeika, it can be seen that in the marketing content of household appliances, it is easier to resonate with the public by extracting product selling points to solve user pain points, and show the advantages of similar products, making the marketing content more convincing, so as to achieve sales conversion, and the traffic dividend in special periods such as holidays is also a catalyst for sales.
The above related advertising materials are collected from public information and are only used for research and analysis, and the relevant copyrights belong to the original author.
Haima International Media, focusing on overseas Internet celebrity marketing, helping Chinese brands go overseas, Haima-Summer].