Zong Qinghou quotes
."Wahaha's brand is willing to grow together with the Chinese people. When the 'soil' is 'soil', it is 'soil' together, and when it is time for 'ocean' to rise, it is 'ocean' together. ”——Excerpt from Wu Xiaobo and Hu Hongwei's 2002 edition of "Extraordinary Marketing", quoting Zong Qinghou's words.
Wahaha's advertising has always been considered "earthy" by the market, from the initial "drink Wahaha, eating is fragrant", "Mom I want to drink, Wahaha fruit milk", to "happy events are of course very cola", until the current Shuang Crooked and milk dolls, has always adhered to a very local advertising model. Zong Qinghou believes that those advertisements that emphasize art are not the best way to promote sales, and practice has proved that these advertisements with straightforward and functional appeals are more likely to be deeply rooted in people's hearts.
"Don't work every day with a bowl of rice in the morning and then go to work, a bowl of rice at noon, go to work, and a bowl of rice at night, or go to work. ”——Zong Qinghou said at a meeting of the sales company in June 08.
Zong Qinghou said this sentence in the hope that his employees should not go to work every day except for eating, but should have more rest and spare time, but in fact, for Zong Qinghou himself, he works until late at night every day, like a taut arrow, his energy, the company's affairs, as big as the lawsuit in Stockholm, as small as the air conditioning repair in an office, or the cost report of 2000 yuan in the office, he knows it well, and usually works more than 12 hours in a row, which can be said to be a waste of sleep and food.
"The mall is the battlefield, and those who violate the order on the battlefield will be killed. ”——From the June 08 Sales Bulletin.
In Zong Qinghou's eyes, shopping malls are like battlefields, not only fierce competition, but also cruel and ruthless. The competition in the shopping mall, just like the battlefield marching and fighting, not only requires correct decision-making, but also a heroic team, united and strong execution, otherwise there will only be a defeat of being "killed".
"To work for Hangzhou people, you must be able to understand Hangzhou dialect. If you work for an American, do you need a translator? ”——Zong Qinghou joked after a meeting with provincial managers from the Northeast.
A provincial-level manager in Heilongjiang once suggested that Mr. Zong would often speak the Hangzhou dialect during meetings, and he couldn't understand it at all. In the workplace, Zong Qinghou's words are still very reasonable, the survival of the fittest, we must try to renew ourselves, rather than let others conform to ourselves.
"Even if you die, Butcher Zhang won't eat hairy pigs. ”——From the May 08 Sales Bulletin.
This is a sentence that Zong Qinghou often appears in the company's bulletin. When analyzing sales performance, they are often aggressive. On the one hand, encourage all sales soldiers to do it boldly and do it in full swing; On the other hand, it is also a kind of reverse incentive for the personnel in the market, "we should consider whether to be laid off or work hard", without Zhang Butcher, we will not eat hairy pigs. Only by "turning pressure into motivation" can you be a hero.
"Now that the sky has cleared, the sky is gradually getting hotter, I don't know what other reasons the provinces have to tell the company the reason for affecting the current sales, Hangzhou people have a saying 'in the corner of the door is going to be bright', I hope you don't lie to the company anymore." ”——From the July 08 Sales Bulletin.
In the company-level formal notice, Zong Qinghou is also accustomed to use colloquialisms, after the break, quoting the local dialect of Hangzhou, "in the corner of the door to dawn", although many people can not understand the meaning of this sentence literally, but through the whole paragraph, it can be seen that it means to warn those provinces that have not achieved the sales task not to shirk the responsibility on the weather, from which it can also be seen that Zong Qinghou is real, never say big words, do not say clichés, do not say exaggerated words, scold when you should scold.
"I don't have any big hobbies, I just work every day, and I don't have the opportunity to go out and spend money, but I have more than 20,000 employees behind me, and I want to protect their interests! ”——Excerpt from the "Green Carmen" incident, a netizen quoted Zong Qinghou in an interview.
The "Green Card Gate" incident was a big hype by Danone and several irresponsible reporters about Zong Qinghou's long-expired U.S. green card. They take advantage of the incomplete legal knowledge of the public to lead the public to believe that holding a US green card cannot represent the Chinese, in fact, the green card has no connection with nationality, and the green card is just a temporary residence permit for convenient travel, just like a bus card for convenient walking in other cities. According to U.S. regulations, if you do not live in the U.S. for more than six consecutive months, the green card will expire.
From Zong Qinghou's reply to reporters' conversations, it can be seen that the facts are also the same
Zong Qinghou is a hard-working entrepreneur, he is not like other senior CEOs, he knows how to relax and entertain, does not play golf, does not play bowling, his biggest entertainment is to watch the supermarket go to the terminal, the rest is work. His market is in China, and the United States is just a place for business trips, and Danone's use of "green cardmen" as the focus of speculation shows its ill-intentioned intentions.