In terms of ordinariness, he lived in a remote rural area for more than ten years, and at the age of 33, he was able to return to the city after a long absence. After coming back, he became a carton salesman in a school-run enterprise, and then ran around for a living.
On dreams, in a boring lot of time, he still had the idea of getting ahead, and took "** Anthology" as spiritual food, and read it over and over again hungrily. Heavy physical work whipped his body and tortured his soul. If you don't give up, there will be hope, and if you have an idea, you won't be afraid that it's too late.
In terms of courage, he was over forty years old, but he contracted the distribution department of a school-run enterprise with all his belongings and began to embark on the journey of entrepreneurship. Even if the wind came and went, he never wavered from his original persistence, so that there was "Wahaha". With greater capital, he spent a lot of money on advertising, resolutely launched a very coke, and fought to the death with the French "predator" Danone, but he never compromised.
In terms of shrewdness, based in Hangzhou, we will move towards the national market, defeat many similar brands, and establish and consolidate Wahaha's position in the beverage industry. "Strategizing and winning thousands of miles away", he lost no time in merging Hangzhou Canning Factory, completed the enterprise expansion of "small fish eat big fish", laid its own strength, and began the era of Wahaha hegemony.
On domineering, the group is up and down, big and small, no matter how big or small, the broom also needs his autograph, and the approval can be implemented. The huge Wahaha has no vice president, and the top management relies on him alone. What he decided cannot be refuted and can never be overturned.
In terms of diligence, 365 days a year, the time of business trips can reach more than 200 days. He knows and is most familiar with the markets and consumers across the country. With the practice of seeing and hearing, I have to write sales reports by myself every two or three days, from beginning to end, for decades. He also doesn't like to socialize in the mall, work is his biggest hobby, and he comes early and leaves later than employees.
In terms of frugality, he has a net worth of tens of billions of yuan, and claims that his annual consumption will not exceed 50,000 yuan. Food, clothing, housing and transportation are never exquisite, clothes are the ordinary style worn by ordinary people, meals love pickles and tofu, can be solved in the canteen, go out tolerance does not live in high-end hotels, clean and tidy, only choose economy class when taking a plane. He regards himself as an ordinary person, and the wealth he has accumulated is not easy to accumulate.
In 2013, he was awarded the title of "Private Meritorious Entrepreneur with Outstanding Contribution to the National Industry". In 2013, Forbes ranked 86th on the list of global billionaires, ranking the richest man in Chinese mainland. In 2012, Forbes ranked 78th on the list of global billionaires with $10.5 billion, ranking the richest man in Chinese mainland. In 2011, Forbes ranked 169th on the list of global billionaires with US$5.9 billion, ranking third in Chinese mainland. In 2010, Forbes ranked 103rd on the list of global billionaires with $7 billion, ranking first in Chinese mainland. In 2009, Forbes ranked 376th on the list of the world's billionaires with $1.9 billion. In 2008, the list of the world's billionaires ranked 1062nd with $1 billion.
He is Zong Qinghou, who started from scratch and created the aircraft carrier of the beverage industry - Wahaha. For more than 20 years, he has galloped through the mall, and every battle has been carefully prepared, with all his strength to meet the battle, to fight for glory, and to be born for honor.
There is no shortcut to success, and if you are not careful, you will be hit by reality. Zong Qinghou also went through such a process, stumbling along the way, not saying anything about suffering, not complaining about tiredness, just burying his head and moving forward even harder. One day, when he won the victory he had dreamed of for a long time, he thought about it again, and the bitter taste was the same, but now it is more sweet.
Every moment he persevered with a touching tenacity. More than ten years of barren years did not bury his ambition, but gave birth to stronger courage. If it is really destined to be like this, then he will also fight to the end, and what he wants is always very simple, that is, to change the status quo and live a good life. He fearlessly persevered, and in the end he got everything he wanted, facing the applause and cheers of a cadre of people, and reached the pinnacle of life.
Now Wahaha has become the overlord of the beverage industry, and Zong Qinghou is also the hero who responds to all calls and calls for wind and rain. His era is still going on, he is planning the future of Wahaha's huge empire, as for the direction of **, how to go, he knows it well.
The new generation is beginning to impact this era and bring new changes to the world. As a senior and elder, Zong Qinghou still plays the role of a guide, and his status has yet to be surpassed. Maybe after a long time, when he retires, his story will still be passed on.
Excerpt from "Zong Qinghou: There is a kind of life called a late bloomer" Wu Ling.