The Spring Festival homecoming tide has begun, and "employment" and "employment" have once again become hot topics. The number of "live broadcasts" of government and enterprises in many places has surged, and some enterprises have also launched flexible employment positions such as temporary workers and hourly workers. In the long run, in the context of the transformation of old and new kinetic energy and the digital reconstruction of production and lifestyle, how to give full play to the leading role of new formats and new models, so that enterprises and workers will not be left behind in the digital era, and realize the "two-way travel" of people and posts, is a topic of unremitting exploration in various places.
Relevant surveys show that in 2022, the proportion of recruitment through the "short ** live broadcast platform" will increase by 12 compared with the previous two years4%, "short** live broadcast platform" has become one of the most important ways for blue-collar workers to find jobs. Live streaming breaks the limitations of space and geography, saves the cost of recruitment manpower and material resources, increases job transparency, improves the efficiency of job seekers, and provides a boost for stable employment in various places. However, as an emerging channel that is still in the exploration stage, there are also some problems at this stage of "live broadcast with posts". Job seekers are worried about "false job advertising"; Enterprises are calling on platforms to strengthen precise push to improve the conversion rate of recruitment.
On January 10, 2024, the Ministry of Human Resources and Social Security issued the Notice on Promoting the Application of Live Streaming in the Field of Employment Public Services, which proposes five key tasks to promote live broadcast recruitment, proposes to establish live broadcast job bases in the premises of public employment service institutions, and coordinates with the Internet information department to facilitate employment public service live broadcast job bases to enjoy live broadcast job account authentication, function activation, information release and other policies, emphasizing the promotion of live broadcast job sharing in the field of employment public services. Strengthen the regulation and management of live-streaming activities in the field of employment and public services.
To promote the healthy development of new business formats, whole-chain supervision is indispensable, and the qualification compliance of recruitment enterprises, live broadcast platforms, and MCN anchors is the focus of inspection. It remains to be done in both technology and systems to improve the protection of personal information, strengthen the compliance review of recruiting enterprises, and track and examine whether the job treatment is truly implemented.
In recent years, counties and townships have continued to promote the digital transformation of local advantageous industries, encourage more people to participate in flexible employment, create digital solutions, and provide employment assistance and skills training such as job matching for key groups; Use social resources to strengthen gig worker assistance services. Haining City, Zhejiang Province launched the country's first "Employment Code" applet on Alipay, which provides one-stop flexible employment services for workers after scanning the code, such as resume delivery and interview information. The gig service market in Ninghua County, Fujian Province adopts a combination of online and offline operation methods, efficiently matching high-quality positions such as housekeeping services, baby care confinement nannies, and shopping guides, and building a bridge between employers and job seekers.
All localities and departments also need to speed up the formulation of new occupational standards, clarify the definition and unified standards of flexible employment labor relations, urge platform enterprises to self-regulate and improve internal rules and regulations, safeguard the legitimate rights and interests of both workers and employers, and make flexible employment more flexible and effectively play the role of stabilizing employment, promoting development, and protecting people's livelihood.