The gears of time have turned to 2024, and the cross-border e-commerce industry is still in the transition stage from savage growth to orderly development. In the face of the tightening of platform supervision and the intensification of competition in the industry, in the new year, cross-border sellers must not only pay attention to policy changes, but also beware of the sudden outbreak of operational hidden mines buried in the past. A few days ago, AMZ123 learned that Amazon seems to have signs of starting a new wave of "post-autumn reckoning". 
As we all know, getting more product reviews has always been an important issue for Amazon sellers, but given Amazon's policy of strictly prohibiting fake reviews, many sellers often have to break the rules. For Amazon sellers, the reviews invited by the postcards are all natural orders, so this can be regarded as a relatively low-risk review operation. However, amz123 learned that recently, some sellers broke the news on the forumMany sellers' stores have received warning letters from Amazon, most of which point to contacting customers through "offline postcards". 
Yu Zhiwu said that the seller further said that he contacted the internal manager to inquire about the reason for the store's warningThe reason is the gift card cashback:The platform identifies that a certain number of consumers have bound gift cards of the same amount after leaving a review for the same link, so as to judge that these reviews are illegal reviews. Most sellers are surprised by this"Is this news accurate, I've been using postcards in the U.S. this year, and I haven't received a manipulation of review performance. ”"Really? I was about to send a wave of letters from the United States to urge me to comment, but I hesitated. ”There are also some sellers who have put forward their own opinions on this:"The ** of the gift card should also have a certain influencing factor in it. ”"The cashback can also be separated from the platform, and other channels can be used to return cash to consumers, so as to realize the real 'offline' of the entire chain outside the platform. ”At present, Amazon has not issued a relevant notice on the news, so the authenticity of the above revelations remains to be seen. But there's no doubt that Amazon's moderation of fake reviews is becoming stricter. Not long ago, Amazon's review policy also introduced new regulations:Requests for reviews by email are not permitted, and buyers can only be contacted for the purpose of completing an order or an inquiry from the buyer. 
At AMZ123 Seller***, AMZ123 reminds all sellers to conduct a comprehensive inspection of the compliance situation in their accounts as much as possible in the near future to avoid being implicated and suffering losses when Amazon tightens the review of fake reviews. It is worth noting that as the cross-border e-commerce industry enters a period of orderly development and compliance operation, not only Amazon, but also other e-commerce platforms are also "striking hard" against violations such as cross-border sales of counterfeits and order swiping. 
AMZ123 learned that recently, Shopee issued an announcement on the update of the anti-brushing policy. Shopee said in the announcement,If the seller is found to have swiped orders, Shopee will impose severe penalties on them, including deleting the sales volume generated by the order, penalizing points, freezing the store and other measures. 
on shopeeHighlights:The policy will be rolled out in Malaysia, Brazil, Thailand, Mexico, Colombia, Chile and other sites. In this regard, many sellers have lamented that the entire cross-border e-commerce industry is now tending to be compliant, the platform supervision policies are becoming more and more stringent, and more factors need to be considered in the operation of sellers, but from another point of view, the relevant policies of the platform can indeed regulate the behavior of sellers to a certain extent, so as to create a fair business environment, which is not necessarily a bad thing for cross-border sellers. In addition to the above-mentioned brushing policy, recently, according to foreign media reports,Shopee Vietnam is also stepping up efforts to rectify fraudulent accounts. It is understood that in the last few months of 2023, Shopee has launched large** and subsidy policies to attract consumers to shop, but many sellers have abused these policies to profit from the platform through various illegal operations, such as creating virtual orders by paying buyers, switching product categories to get wrong discounts**, etc. Currently,Many of the sellers involved have had their accounts frozen, and even some sellers' accounts have been debited, with amounts ranging from tens of millions to billions of dong. In response to Shopee's vigorous and resolute rectification operation, there are also many discussions in the industry. But there is no doubt that the cross-border e-commerce industry is indeed moving towards compliance todayUnder this trend, cross-border sellers can only do a good job in products and operations on the basis of complying with the rules of the platform.