On February 26, the official account of Wuling Motors released a set of official pictures of Wuling Binguo Mickey plush models on social media. This new car brings a huge visual impact, its exterior and interior are integrated with a lot of plush ** elements (Disney co-branded), with big ears and wearing a down jacket, judging from the comment area, the audience is all cheering.
The new car is based on the regular version of the model, the surface is almost completely covered with "fluff", and the roof also grows "ears", and the whole car is designed in pink, blue, yellow and so on. The same is true for the interior design, with the center console and other places covered in fluff, which looks soft and comfortable.
But will anyone really place an order?
It is also a cute car, as well as BMW mini, which seems to be a women-only car, but in fact there are more men (in the United Kingdom, where it originates, more than 70% of mini owners are men, and the ratio of men to women in China is about 4:6).
This car can't sit in the car and smoke, because the interior and seats have a lot of plush, and the risk factor of smoking is extremely high; This car can not be drenched in the rain, the appearance is almost all plush covering, after the rain, not to mention the rain 200kg, after the rain stops, it will continue to drip for at least 1 hour, after the rain to drive it into the basement, will cause a large amount of water on the ground, causing potential safety hazards; In addition, for a pure electric vehicle, whether it is water or fire, there are hidden dangers that cause danger.
So I really can't think of its target users, as well as its usage scenarios, and the overall feeling is that the gimmick is greater than the reality.
For reference, the guide price of Wuling Binguo manufacturers is 598-8.880,000 yuan, is a pure electric small car, its length, width and height of 3950 * 1708 * 1580mm, wheelbase of 2560mm, CLTC pure electric range and 410km three, the fastest maximum speed of 130km h, in the fast charging mode, the power from 30% to 80% only 35 minutes. In terms of power, the 2023 model is equipped with a 30kW and 50kW electric motors.
Under the Internet celebrity economy, Wuling has found traffic cheats in advance of other brands, not only Wuling official, but also the Internet celebrity jokes of Wuling's major 4S stores are also the most photographed and the highest traffic. Regardless of whether this Mickey plush model will actually be on the market or not, the traffic is considered to be enough.