After resuming work at the beginning of the year, Lazada 33 major promotions are about to kick off! It is worth noting that 3The 3 promotions are mega-level in the 5 countries, and as one of the highest-level promotions, this event will attract a large number of consumers to participate. At this critical juncture, merchants need to keenly capture traffic spikes throughout the promotion cycle, and maximize business benefits through accurate and efficient promotion strategies and strict data monitoring.
How to ensure that the on-site advertising is accurate and efficient? Now, merchants only need to successfully submit to participate in 33 major promotion activities, you can easily use the "big promotion and explosion of single traffic package" function of Quanxiaobao to activate the intelligent promotion mode with one click. (The average ROI of merchants who use the "big promotion and explosive single traffic package" has increased by up to 6 times!) This feature can automatically promote products that have signed up for the promotion, and intelligently and dynamically adjust the promotion goals and bidding strategies according to the promotion rhythm of each country marketplace to help merchants maximize revenue.
Next, we are full of firepower and directly hit the practical issues that merchants are most concerned about! There is also a Lazada Calendar** event at the end of the article, don't miss it!
1. [Strategy Revealed] How to fine-tune your all-in-one promotion plan in the three stages of the promotion - before, during and after the promotion?
2. [Data Radar] In different time periods on the first day of the promotion, which key battlefields you, as an operations expert, should pay close attention to what important data indicators determine success or failure?
After a round of 33 major promotions to warm up advertising, at 0:00 on the 3rd, merchants will usher in the first round of order frenzy. However, the time node that needs the seller's attention is definitely not more than 0 o'clock, and after a night's rest, we still need to seize several waves of traffic growth nodes for efficient promotion, so as to spend the money on the blade. If you miss these good opportunities for data monitoring, it may affect the results of advertising and marketing, let's take a look at the checklist prepared for everyone!
Check the effectiveness of your promotions.
The first 9 hours after the sale is the fastest growth period for sales performance, so merchants can do the first round of data review at 9 o'clock and adjust the bidding according to the effect.
At 9 a.m., merchants who have set up budget automatic recharge should pay attention to the fact that when it is less than 100 clicks, it is recommended to supplement the budget of 100 clicks to ensure that the traffic of the big promotion continues to be filed.
Check the number of clicks.
Check if there are some SKUs that can't run within 12 hours (too few clicks), if not too low bidding leads to insufficient clicks, you can prioritize the budget to plan with better results to ensure the effectiveness of the promotion. The competition during the promotion period is relatively fierce, and there will be a slight premium with demand. Non-main products can be appropriately transferred and focused on popular models. If the promotion results exceed expectations, the merchant needs to ensure that the balance is sufficient to ensure that the plan is completed on time.
Check your daily and lifetime budgets.
End the first day of the promotion, and summarize and adjust in time. Check the expected achievement of the daily and total budgets, as well as the reasonableness of the budget allocation, to ensure that the promotion continues in the early hours of the next day.
If your daily consumption falls below 50%, it's recommended to move your budget to a better-performing delivery plan.
Keep auto-recharge.
This Lazada 3The duration of the three promotions in the six countries is 3-5 days. After the first day of the promotion, most products still have high traffic**. Therefore, merchants can still maintain automatic recharge to meet the next day of big promotion traffic.