According to Kelley Blue Book, a research arm of Cox Motors, Tesla delivered 654888 vehicles in the U.S. in 2023, up 25% year-on-year4%, and its market share rose to 420%, ranking eighth among all car companies, surpassing Volkswagen and Subaru for the first time ever. This achievement undoubtedly marks Tesla's rise and influence in the U.S. market. Tesla CEO Elon Musk also responded to this milestone achievement, half-jokingly saying: "Obviously, 6.9% is the next milestone. ”
Tesla's success is not accidental, but stems from its unique market positioning, technological innovation, and brand influence. As a leader in the field of electric vehicles, Tesla has attracted a large number of consumers with its excellent performance, range and intelligent driving technology. At the same time, Tesla's direct sales model and charging network construction also provide consumers with convenient services and charging experience. In addition, Musk's charisma and brand marketing strategy have also played an important role, enhancing Tesla's brand value and popularity.
However, Tesla's success in the U.S. market has not been without its challenges. As traditional car companies accelerate their entry into the field of electric vehicles, the market competition is becoming increasingly fierce. In addition, Tesla is also facing challenges such as ** chain problems, insufficient production capacity, and quality problems. In order to stay ahead of the curve, Tesla needs to continuously innovate and improve product quality, while expanding its global market and achieving broader market coverage.
For Musk's "69%" milestone statement, we can think of it as a goal or a vision. If Tesla can achieve 69% market share, then it will further consolidate its leading position in the US market and is expected to achieve greater success worldwide. Of course, to achieve this goal, Tesla needs to put in more effort and investment to continuously launch more competitive products and services.
In summary, Tesla's performance in the U.S. market surpassing Volkswagen is an important milestone, which proves Tesla's leadership and brand influence in the field of electric vehicles. However, in the face of fierce market competition and many challenges, Tesla still needs to continue to innovate and improve its own strength to achieve wider market coverage and greater success. (Data support: Tianyancha).