Here's your chance!
On January 20, the Xiaohongshu account of Cheng Shiyuan, an agent who circulated 20 books, received a private message from an interested customer. AskMentioned in a note 2 years ago**。Cheng Shiyuan realized that he had been carefully managing during this timeFinally the results.
See the wise and think together, choose the good and follow
Cheng Shiyuan, who joined the company in 2020, has experienced the last round of market peaks. At that time, the main customer acquisition channels were online vertical platforms, offline community intensive cultivation, etc.
With the rise of the short ** platform, the online traffic has been re-divided, and Cheng Shiyuan has also laid out and operated earlyLittle Red Bookand other new ** accounts
Cheng Shiyuan's Xiaohongshu account.
At the end of 2021, Cheng Shiyuan's department hired a newcomer, "very thoughtful".It is opened through XiaohongshuMore than 10 lease ordersand shared the transaction experience at many departmental meetings.
Our director and store manager understand the charm of the new ** and the new platform, soWe are encouraged to try more。Cheng Shiyuan said, "In April and May 2022, I started to run my own Xiaohongshu account. ”
In addition to the successful cases of colleagues around him, Cheng Shiyuan also found thatMany peers in their hometown Shanxi have also begun to sell houses on the short ** platform, not only attracted a large number of fans, but even many customers left messages in the comment area for consultation.
Short-term customer acquisition is a new trend sweeping across the country, if you don't keep up, you will be eliminated by the times. Cheng Shiyuan concluded.
If you don't forget, there will be an echo
Before joining the Nebulas program in November '23,".What does Xiaohongshu sendIt is a problem that plagues Cheng Shiyuan.
As we all know, regularly updating high-quality original content is the basic requirement for starting an account. But Cheng Shiyuan is busy with his daily workIt's hard to find the time to produce content that is updated regularly"What's the hair?"It's basically a ** picture, and many notes have been limited because of the repetition of the content。He said.
Early notes were dominated by floor plans.
WhileNebula Project"GoodSolvedCheng Shiyuan'sPain points。With the help of AI tools to generate lectures**, content is released every day, which is of great help to improve account activity and clear positioning.
Long-tail trafficIt is an unexpected highlight for Cheng Shiyuan. "After the account activity comes up, the notes I posted before will be recommended to the homepage; Some customers also took the initiative to click on the homepage to see what I had previously posted. Cheng Shiyuan saidThe customer of this transaction, look for meThe consultation is a set of ** issued in 22 years
Although the ** has been sold, but there are others of the same type in the company's **library**, after Cheng Shiyuan introduced it to the customer, the customer readily agreedCome and see the house on the same day, andSuccessfully closed the next day!
After nearly 2 years of hard work and finally harvested, Cheng Shiyuan said excitedly: "When I signed the order, I feltAll previous efforts have not been in vain
Altruism and self-interest, the strong are always strong
Looking back at this transaction and the operation of Xiaohongshu in the past 2 years, Cheng Shiyuan believes that emerging platforms represented by Xiaohongshu and Douyin also existThe strong are always strongThe Matthew effect.
From the account homepage, customers can intuitively understand the broker's working time, business scope, and even personal preferences. “The more content on the homepage, the more trusted by customers. Cheng Shiyuan said. Content is the connection between the broker and the client, and it is also the embodiment of the broker's professional ability. Persist in publishing the content, and eventually precipitate into personal brand equity.
It takes time to learn and accept new things, and the same is true for new ** account operations. People with enough experience and methods will be more efficient in operating accounts.
In terms of content, Cheng Shiyuan emphasized that compliance and authenticity are the foundation, and on-the-spot shooting is very important; “AltruismThe content is also more popular, he saidDry content, such as:Interpretation of the new real estate policy, qualifications for buying a house, precautions for viewing houses, etcComparatively speaking, the traffic will be better. And the ** function of the "Nebulas Project" recently launched provides corresponding materials for members.
A journey of a thousand miles begins with a single step。Cheng Shiyuan believes that the tools and team atmosphere provided by the "Nebula Project" can allow members to quickly get started with short-term operations, butMore methods of personalized content and refined operation still need to be accumulated in practice. In the next step, Cheng Shiyuan plans to shoot and produce a real person's lecture room**, show the quality more intuitively**, and serve more customer landlords!
There is no road in vain in life, and the same is true for the operation of the short-term ** platform. Only by making your account small and big can you reap more certain returns! Cheng Shiyuan can do it, and you will definitely be able to do it!