Nezha Automobile's sales in 2023 have experienced a cliff, which has attracted long-term attention and concern; In 2024,Nezha Automobile deeply reflected and changed decisivelyThe sales team was adjusted, and CEO Daniel Zhang personally served as the marketing boss, and held a marketing conference to set a new target of 300,000 sales in 2024I tried to catch up and make a comeback
Nezha's reflection and innovative actions have been continuous in the New Year, which is notNezha Automobile is ready to select marketers from Nezha's users again。This is also the first time that car companies have ever auditioned employees from among users. Nezha CEO Daniel Zhang believes that car owner friends are the group that knows Nezha Auto best, and they understand and use cars. With such a good foundation, it will definitely have good results when it comes to sales.
Nezha CEO Daniel Zhang also left an email address after sending out the hero stickerIt is convenient for interested car owners and friends to submit resumes and join the Nezha marketing army.
Nezha's move is a pretty good choice, and indeed Nezha's users know Nezha cars very well, especially the car he drives, especially in terms of fuel consumption, maintenance, and performanceAble to provide good advice and persuasion to prospective customers
But seriously, not every car owner is suitable for joining Nezha's marketing army to do sales, because in today's society, almost all of them are drivers, and they all know more or less about the car. Professional sales consultants and marketing personnel still need long-term professional accumulation, professional knowledge structure, and industry literacy, and it is not simply to understand the car.
Therefore, Nezha still has reservations about the effect of selecting marketers from users. If you select the part of the car owners who have done marketing, sales, and experience in the automotive industry, then you can do it
At this time, Nezha Automobile openly selects marketers from users in the form of auditions, which is not only a marketing method, but also really makes a pre-market marketing personnel reserve for its new model Nezha SS.
On February 21, Daniel Zhang, CEO of Nezha Automobile, announced that the Nezha model, codenamed EP41, was officially namedNezha SS, the new car will be unveiled around the 2024 Beijing Auto Show, and is scheduled to be delivered in the middle of the year.
The new car is a hunting version of the Nezha S, based on Shanhai Platform 2The 0 version architecture is expected to be equipped with front and rear dual-motor four-wheel drive, as well as an 800V architecture, and equipped with CATL's Shenxing battery long-life L series. It adopts the same split headlight cluster as Nezha S, and will also be equipped with hidden door handles, low-drag wheels, and Hesai AT128 LiDAR.
More information about the new model will be announced before and after the launch. But obviously, this car will continue the family style of Nezha S, and the configuration is still very exciting, after all, there have been many additions and improvements in terms of battery and appearance.
Nezha Automobile publicly selected marketers from users this timeIt not only plays a marketing role for the new model Nezha SS, but also effectively selects available talents, and at the same time enhances the brand viscosity of old customers