Ding Shuibo, Chairman of the Board and CEO of Xtep Group, shared several feelings and thoughts on the development of Xtep. He said that Xtep is a witness, a witness and a firm practitioner of the "Jinjiang experience". From its establishment in 1987 to its establishment in 2001, to its listing in Hong Kong in 2008, and to its emergence as a multi-brand global group company in 2019, Xtep has paid more than 10 billion yuan in taxes and created more than 50,000 jobs for more than 30 years, becoming a champion in the running segment. It can be said that Xtep has developed and grown under the guidance of the "Jinjiang Experience", and has also contributed to the practice and exploration of Xtep for the innovation and development of the "Jinjiang Experience" in the new era.
Ding Shuibo pointed out that high-quality development requires focus and focus. "The most distinctive feature of the 'Jinjiang experience' is that it does not relax its focus on the real economy, and for enterprises, it also needs to be focused and focused. Since the proposal of "focusing on running", Xtep has been deeply involved in the field of running for more than ten years, and is now the most sponsored sportswear brand in China.
Throughout the development history of developed countries, with the improvement of people's living standards, the increasing segmentation of the market will be the future trend. In China, more and more single-category and sub-brand brands have become champions in all walks of life.
Ding Shuibo believes that high-quality development requires breakthroughs and innovations. The "Jinjiang experience" can last for a long time, which is inseparable from the determined reform and bold innovation in adhering to and developing the "Jinjiang experience".
Sporting goods is a technology-intensive industry, and it needs to be upgraded through scientific and technological innovation. In the past few years, Xtep running shoes have become a phenomenon in the industry, which is inseparable from Xtep's focus on innovation and improving the professional potential of products. Ding Shuibo suggested that Quanzhou should introduce more incentive policies in promoting enterprise model innovation, scientific and technological innovation, material innovation, etc., to encourage enterprises to exert their subjective initiative and increase innovation.
In Ding Shuibo's view, high-quality development needs to inherit, promote, innovate and develop the "Jinjiang experience". Among them, two groups of people are particularly important, one is the party committee, and the other is entrepreneurs. In the future, the joint efforts and co-creation of these two groups of people will be an important force to promote Quanzhou's economy to the forefront of the province. Specifically, the party committee "lays the foundation for one term and adds stamina to one term", and does a good job as a "guide", "pusher" and "waiter"; Give full play to the good tradition of government-enterprise interaction, so as to "not call, on call, thoughtful service, and do what you say"; Entrepreneurs work together to create, such as "big hands join small hands", leading enterprises and small and medium-sized enterprises develop in tandem to jointly promote the economic development of Quanzhou.
Looking to the future, we are confident. Ding Shuibo pointed out that because of China's huge market, perfect industrial clusters, and "Jinjiang experience" as a guide, I believe that Quanzhou will be able to take the lead in the province's economic development, set an example, "Xtep Group will also continue to focus on industry, focus on the main business, promote the transformation of Chinese manufacturing to Chinese creation, Chinese products to Chinese brands, and provide the world with a better quality of life." ”
Reporter Ke Yaya).
*: Jinjiang Economic News.