Ding Shuibo, male, Hui nationality, born in Jinjiang, Quanzhou, Fujian Province in 1970, is the founder of Xtep Group and is currently the chairman and CEO of Xtep Group. He was a member of the 9th, 10th and 11th Fujian Provincial Political Consultative Conference and the 11th All-China Youth Federation. Ding Shuibo has a far-reaching influence in the sporting goods industry, driving the internationalization and multi-brand strategy of the Xtep brand.
Work History:
In 1987, 17-year-old Ding Shuibo founded "Sanxing Sporting Goods" in his hometown of Jinjiang to start with "travel shoes" and started his entrepreneurial road.
In 2001, Ding Shuibo created the Xtep brand and started the strategic transformation from products to brands, from foreign trade to domestic sales.
In 2008, Ding led Xtep to be listed on the main board of the Hong Kong Stock Exchange.
In 2015, Ding Shuibo proposed and implemented Xtep's three-year transformation strategy to promote the brand's return to the essence of sports.
In 2019, Ding Shuibo promoted Xtep to launch a multi-brand and international strategy, and acquired international brands such as Saucony, Merlor, Gasway, and Paladin.
Entrepreneurial Experience:
Ding Shuibo's entrepreneurial experience began in 1987, when he founded "Sanxing Sporting Goods***, focusing on the production and export of travel shoes. In 2001, he founded the Xtep brand and quickly increased brand awareness through entertainment marketing strategies. In the years that followed, Xtep underwent a transformation from wholesale to branded retail, and successfully went public in 2008. Ding also drove Xtep's internationalization strategy, taking Xtep to the global market through the acquisition of international brands.
Personal Achievements:
The successful establishment and development of the Xtep brand has made it a leading comprehensive sportswear brand in China.
Led Xtep through the transformation from wholesale to brand retail, as well as the subsequent internationalization strategy.
Ding Shuibo has won a number of honors, including the National May Day Labor Medal and the Outstanding Builder of the Non-public Economy in Fujian Province.
Honors:
National May Day Labor Medal.
Excellent builder of non-public economy in Fujian Province.
Top 10 Economic People of the Year in 2021.
Forbes China Charity List.
Social Contribution:
Ding Shuibo actively fulfills his social responsibilities and participates in a number of public welfare activities through Xtep Group, including education support, fighting the epidemic, humanitarian relief and environmental protection actions.
Under the leadership of Ding Shuibo, Xtep Group has donated sports equipment worth more than 500 million yuan to support the optimization of youth sports education resources in remote areas.
Company Introduction:
Xtep International Holdings Limited is a leading sportswear brand in China, principally engaged in the design, development, manufacture and sale of athletic shoes, apparel and accessories. The Xtep brand has established a strong brand presence in the market with its innovative products and marketing strategies. The Group meets the needs of different consumers through a multi-brand strategy, including the main brand Xtep and international brands such as Saucony, Mellor, Gasway and Paladin. Xtep Group aspires to become one of the world's leading multi-brand sportswear companies.