Many people have said that they should try not to go to shopping malls to open restaurants, but I see that many first-tier shopping malls have very good business and many places often have to queue up, so how can they say that it is not possible to open a store in a shopping mall? It wasn't until I recently went to a few malls that I realized that there was some truth to what others were saying.
There are very few first-line shopping malls, even in a place like Guangzhou, where there are a lot of good shopping malls, and the others are indeed not very suitable for opening restaurants. Because one of the problems with opening a restaurant in a shopping mall is that many times it may only be possible to do business during dinner hours, and it is difficult to do business for lunch.
From the customer's point of view, it is also true, if there are no large office buildings around the mall, or rely on a community with a very high occupancy rate, it is difficult to achieve ***. Without the lunchtime banquet at the office, you will have no business for lunch, and without the community, you will have no family guests at night.
Therefore, it is indeed difficult for the catering of shopping malls to run well. Just like a shopping mall in Shenzhen I went to yesterday, the location of this mall is relatively good, close to the subway entrance, although there are other small shopping malls in the back, but they are mainly snacks and clothing.
The bigger brands are all in this shopping mall, and when we arrived, it was just noon, we ate in one of the stores, and chose a Hunan restaurant, which is still a chain brand, and at noon plus our table, a total of three tables, the key is that the area of this store is still very large, about 500 square meters. Just this business, I don't know how this store survived.
At the end of the meal, we looked at other restaurants, basically there were one or two tables, there was no one table of barbecue, and the clerks were playing with their mobile phones at the door of the store. In this case, there are more employees than customers. And many of them are first-line brands in hot pot and grilled fish, and this is the case at noon, which is really doubtful, can this year's catering still be played?