When it comes to Japanese luxury brands, Lexus may be the first thing that comes to mind for many people. However, this pattern may be disrupted in the future, as the century is likely to become the top luxury brand built by Toyota.
According to a number of ** reports, Toyota plans to separate the Century from the Toyota brand, after which the brand will be positioned as an ultra-luxury brand, focusing on the top market. According to other reports, during the Tokyo Tuning Show, an anonymous Toyota executive said in an interview that there is no Toyota logo on the body of the Seji car, and that it will be promoted to overseas markets as a product of the Century brand, and that the Century will also become an independent brand and will sell a variety of luxury cars at the same time.
What is the origin of the century? In fact, this is actually a top model under Toyota, which has always had the title of the Japanese version of "Rolls-Royce", and also represents the highest level of Toyota's car manufacturing technology. Its status is like China's red flag, after all, every country needs a flagship car that can symbolize its own country as the highest executive car, and Toyota Century is such a low-key top car. With such a background and status, if Toyota Century is independent from Toyota, it will undoubtedly go for the ultra-luxury brand.
You must know that as a car for the Japanese emperor, Japanese politicians and business people, the price of this car is very expensive, with an official starting price of 25 million yen (about 1.24 million yuan) in Japan, which is the most expensive model in the Japanese market. And it is produced in very small quantities, with a monthly production limit of 30 units in the Japanese market, and if it is introduced into the domestic market, coupled with the monthly limited supply**, the price of the new car in the Chinese market may rise even higher.
Of course, this is evident in another model under the Toyota Century brand. In November last year, Toyota Century's first SUV - Toyota Shiji was officially unveiled at the Guangzhou Auto Show, the car is positioned as a new ultra-luxury flagship SUV, focusing on the luxury market, the price or 1.98 million yuan, and provide many expensive options, but also because of this appearance, Toyota Shiji is famous in China, and the popularity has been quite high.
Not to mention that just recently, there was a car about Toyota Shiji on the Internet, and many consumers were staggered. According to the ** of **, the guide price of Toyota Shiji is 1.98 million yuan, but if you want to win it, you have to increase the price by at least about 1.7 million, which means that the terminal of Toyota Shiji needs almost 3.7 million yuan, which is directly at the same level as Bentley Bentayga, and does not harvest the poor at all.
In terms of product power, Toyota Segoku does have its own unique advantages, for example, it has a lot of luxurious configurations, and this car also adheres to the "Japanese craftsman spirit", maintaining the way of manual production, which can be said to be very detail-oriented. But in any case, an SUV with less than 2 million still needs to increase the price by nearly 2 million to buy, which is simply "appalling". Even if Toyota was outrageous before, it is still rare to be outrageous to this extent.
And even if Toyota Seji is very noble, especially in Japan, its status is certainly no worse than Cullinan, but if it is placed in the global market, the influence of this brand's models must be much weaker, although Toyota's technology should not disappoint, but Rolls-Royce emphasizes more private customization, such as some precious materials on the car, which are unique, and these may be century and Shiji need to learn.
Write at the end
The Toyota Century has always been a low-key, status symbol in the hearts of many people. In addition, it is deeply loved by Japanese emperors and politicians, and it is a very high existence in the hearts of many people. And such a car, which represents the highest technical level of Toyota, may be sold as an independent top brand in the future, and may also be imported into China, I don't know how many rich people are willing to pay?
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