When it comes to the Audi A7, the first thing that comes to many people's minds is the title of "the most beautiful Audi car", after all, the frameless doors and fastback body design at that time made it a dream car for many people. However, until SAIC Audi's domestic production of the Audi A7L, the sales of this car have not been as good as expected.
The reason is also very simple, SAIC Audi in order to be more suitable for the public, forced the A7 sports sedan to change into a business car, and even the very attractive fastback shape in the domestic A7L was also "castrated", but its lengthening was changed to a standard sedan, although this caters to some business people, but also dissuades a lot of the original potential audience who pursue sports personality, and believes that "without a slipback A7 is like losing the soul".
According to the data, since the Audi A7L was produced in China in January 2022, it can basically only sell a few hundred new cars per month, and the monthly sales at the worst time are only 112 units. Compared with the Audi A6L, which is also positioned as a medium and large car, people can sell tens of thousands of units a month, and you can know that the results of the Audi A7L are really ugly.
However, since May last year, the Audi A7L has been catching up. Especially in recent months, the monthly sales of the Audi A7L have been able to steadily exceed four figures, and in December 2023, this car sold 6,281 new cars, a sudden increase of 121%, which was completely unimaginable before. So why has this car, which has been complained about, gradually on the right track since the second half of last year?
I have to admit that the most direct factor affecting Audi A7L is **. Judging from the information inquired by the author in the owner's home, there are currently 23 Audi A7L models on sale in the country, but its preferential range has been between 4-80,000 yuan, which also makes the price of the Audi A7L entry-level model fall below 400,000 yuan, and the lowest reference price is about 370,000 yuan.
At the same time, the Audi A7L itself is also a very good car, and it ushered in the launch of the ** model in August last year. Under the same situation, the entry-level version of the Audi A7L has a lot more practical configurations than the old model, such as an electric trunk, induction trunk, keyless entry of the whole car, car air purifier, and PM2 in the car5. Filtration device, etc., which also makes it more competitive. And although this car is more business-oriented, it is still younger and sportier than the Audi A6L, especially the provision of the whole series of sports kits is more in line with the aesthetics of young people nowadays.
In addition, the Audi A7L also has a good ride space, as its wheelbase is slightly longer than that of the A6L, which also allows the Audi A7L to provide better space performance. In addition, the starting price of the Audi A7L after the price reduction has been sold lower than the starting price of the A6L, and the lowest spec model of this car is also equipped with 2The 0T high-power engine has a maximum power of 245 hp and a maximum torque of 370 Nm, while the Audi A6L is also equipped with a 20T engine, but with a maximum power of 224 hp and a maximum torque of 350 Nm. Judging from the data comparison, the Audi A6L is indeed not as good as the A7L.
In other words, the product power of Audi A7L is actually not bad, so when Audi beats the **, there are still many people who pay for it. However, for Audi A7L, the monthly sales of more than 6,000 units are certainly not enough to pose a threat to other rivals, and this way of exchanging price for volume may only bring effect in the short term, so in addition to improving the cost performance, good marketing and sales channels are also very important, which is also a problem that SAIC Audi urgently needs to solve, after all, compared with other luxury brands, SAIC Audi is still too young.
Write at the end
Before the A7L was officially launched, there was a huge difference between this car and the A6L in the terminal market, so this is also an important reason why the A7L could not take off. Fortunately, now A7L has also put down its figure, and the entry model has fallen below 380,000 yuan, narrowing the gap with A6L, and giving consumers one more choice. So the question is, do you like the A6L? Or would you rather buy the A7L after the price reduction?
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