Focusing on the field of footwear for 36 years, Zhejiang Aokang Shoes Co., Ltd. has always regarded comfort as the core of footwear design and is committed to providing consumers with the ultimate comfortable wearing experience. After years of careful cultivation, Aokang International has won honors in many fields with its unique brand charm, and has won the trust of consumers and wide recognition of the market.
In terms of marketing, Aokang International, a well-known enterprise focusing on shoemaking for 36 years, has cleverly found its own breakthrough in the face of the rise of the "beauty economy" and the surge in demand from male consumers. In 2021, Aokang International will make a magnificent debut with the brand's new strategy, skillfully use the Douyin platform, and build a "short, live, and three-in-one marketing ecosystem" through clever strategies such as information flow and search term layout. With the help of Douyin e-commerce's marketing IP cooperation, the brand's influence has been amplified, connecting with more young users, driving sales growth, injecting new vitality into the brand, and igniting the enthusiasm of "men's shoe shopping" with the new brand strategy of "more comfortable men's leather shoes". Recently, the Douyin platform announced the finale of the 2023 Douyin E-commerce Golden Camp Award - Industry Marketing Award, in which Aokang and clothing brands such as Banana and Shirt Lao Luo jointly won the "2023 Clothing Marketing Award".
Focusing on brand building, Aokang International continues to improve, adheres to the strategic positioning of "more comfortable men's leather shoes", creates a professional and comfortable image of men's shoes, and realizes the comprehensive acceleration of brand communication and the rejuvenation of consumers. Aokang International won the first prize of "Light Industry Enterprise Management Modernization Innovation Achievement", which fully demonstrated its strong strength in innovation and development. In addition, Aokang International also won the "2022 Most Potential Chinese Brand of the Year" in April last year, and in the first China International Footwear Design Competition "Red Boot Award" in June last year, five works of Aokang International were nominated for the award and three works won the New Talent Award.
On the road of public welfare, Wang Zhentao, chairman of Aokang International, with his long-term contribution and outstanding performance in the field of public welfare, won the Wenzhou "Charity Model Award" and "The 9th Yangtze River Charity Award Annual Public Welfare Influential Figure" and other honors last year.
Aokang International adheres to the fruitful results of all-round development, and will always maintain keen insight and firm belief, continue to practice the brand strategy of "more comfortable men's leather shoes" with its unique brand charm, and lead the development of China's footwear industry to the world.