Once upon a time, the New Year's flavor was the sweet candy in the living room, the crispy and mellow fried fruit, and the smell of firecracker smoke emitted after firecrackers. In addition to egg and milk gifts in the mass snack store, leisure nut snacks and high-protein snacks are also placed in the most conspicuous position, and a mass snack shop owner told reporters that since January 8, consumers have begun to buy New Year's goods, the daily sales of the store can reach 6-70,000 yuan, usually only about 10,000 yuan on weekdays, 1-20,000 yuan on weekends, high-end high-protein leisure snacks are more popular this year.
When snacks meet high protein
High-protein products originate from Europe and the United States, and their historical origins can be traced back to the bodybuilding frenzy that emerged in the United States in the 50s of the last century. At that time, a large number of modern bodybuilders emerged in the United States, and they would use a special diet to promote their own muscle growth, and protein powder came into being. In recent decades, due to the development of the global economy, people's awareness of healthy sports has been continuously improved, and protein powder and protein bars have gradually been favored by more sports and fitness people, and the concept of "high protein" has extended outward from sports and fitness consumer groups. In addition, due to the epidemic and environmental changes in recent years, under the influence of the trend of healthy eating, the general public has paid more and more attention to protein supplementation.
In 2021, nearly 35% of new high-protein snacks came from Europe, ranking first in the world, followed by Asia (22%), North America (19%) and Latin America (13%), and West Africa and Australia and New Zealand had the least new high-protein snacks, accounting for only 7% and 4% of the total high-protein snack launches around the world. In terms of high-protein snack dosage forms, it has also expanded from dairy products such as shakes, cheese, and yogurt to protein bars and protein cakes. Protein bars, which are becoming more and more snacky, have overcome the shortcomings of protein powder as a single supplement in terms of portability and taste, and also provide convenience for test preparers and 996 people who need to quickly replenish energy.
Protein bars have turned to family gatherings and become a new social and lifestyle snack
The traditional Chinese diet is characterized by plant-based foods and rich crude fiber content, which can obviously avoid the "wealth disease" brought about by the Western dietary pattern. The defects of China's traditional diet are excessive intake of cereals, low intake of animal foods, and lack of dairy foods. In view of this, high-protein foods need to be consumed in multiple scenarios to promote nutritional balance. During the Spring Festival, the food and drink on the table are controlled by their own parents, but the snacks in the living room are particularly neglected. In the past, a table full of candy and spicy bars seemed to be a convenient way to entertain relatives and friends, but the high frequency of high sugar and high salt intake is not a good choice for nutritional and healthy intake. This year, many people will choose ISDG oat protein bars as a snack for the living room.
ISDG oat protein bar is a non-fried baked goods, different from other meal replacement protein bars on the market, it has the advantages of "6 heavy protein + 4 heavy dietary fiber": animal protein + vegetable protein + microbial protein, comprehensive protein, supplement the protein needed by the human body, whole egg liquid + 3 kinds of dried fruits, crispy taste, box tray design is convenient for direct living room placement. A mother said that she took advantage of the Chinese New Year to stock up on several boxes of oat protein bars, and she believes that compared with other snacks, protein bars can not only be placed at home to entertain children, supplement nutrition, but also be used as energy supplement food in the bag when planning to travel in the future, in case of emergency. "In the past, I was always worried that snacks such as bread and potato chips were not nutritious enough, and milk and other milk drinks were too cold outdoors to give them to my children. ”
As a well-known health food brand in Japan, ISDG has always adhered to the customer's health as the starting point for product development and innovation, taking into account the combination of nutritional supplement and experience.