Once upon a time, joint venture car brands were popular in the Chinese market, but now the rise of independent brands has not only greatly improved product strength, but also increased market share, reaching 52% in 2023, surpassing joint ventures. Even if Germany and Japan are so fragrant, life is getting harder and harder, especially in Japan, FAW Mazda, Mitsubishi has been delisted, and the sales of the "Big Three" Toyota, Honda, and Nissan have all declined, and the declines are. 12% and 2440%。
Specific to each model, Nissan, Toyota and Honda took the top 10, among which the best-selling Japanese model is still the Nissan Sylphy, with a cumulative sales of 376109 units last year, although it fell by 106%, but it is still the best-selling Japanese car and the best-selling Japanese car in the domestic sedan market. Sylphy is selling well, on the one hand, because it has a certain appeal, the product power is also good, the space is larger than Corolla, on the other hand, it is cheap enough, after the discount, the entry of the Sylphy classic can be bought for about 80,000, less than 100,000 to win the joint venture sedan with a large space, of course, incense, not to mention, Sylphy also has replacement models and e-power models to choose from, to meet the needs of all kinds of people is not a problem at all.
For Dongfeng Nissan, it is good news that Sylphy won the first place, but the bad news is that only Sylphy entered the top ten, and the once popular Qashqai, X-Trail, and Tian Lai failed to make the list, and Loulan was still tepid even if it gave a discount of nearly 80,000. This year, Nissan has prepared a big move to explore the land, the size is larger than the Touron X, the crown road is larger, there are 6 7 seats to choose from, and the most important thing is that it is equipped with the same model 2 as the Infiniti QX600T+9AT power, also equipped with a four-wheel drive system, and 23The pre-sale price of 980,000 is still lower than most models of the same level, so can such a sincere exploration change the favor of the Chinese people?
The second place is Toyota Camry, last year's cumulative sales of 225503 units, is the best sales of Japanese B-class models, on the one hand, the market veteran, sales have been good, on the other hand, by the ** war and new cars listed inventory double impact, the current model discounts. However, **Camry has ushered in a generational change, intelligent upgrade, and a new 2The 0L hybrid model, more importantly, gives the lowest pre-sale price in history, and the future market performance of the new car is worth looking forward to.
Although Toyota's single model sales only rank second, it is the brand with the most models on the list, in addition to Camry, Corolla, Fenglanda, R**4 Rongfang, Veranda and Corolla Ruifang have also entered the top ten. Among them, Corolla fell the most, down 267%。Not only did it perform poorly in the Chinese market, but the position of Corolla in the world's top single model sales was also replaced by Tesla's Model Y. The four SUV models, because of the obvious cost-effective advantage after the price reduction, plus the Chinese people's preference for SUVs, are all different degrees**.
Honda CR-V sold 194376 units last year, second only to Sylphy and Camry, and was the last Japanese SUV model to sell, but it could not escape the fate of decline, with a decline of 91%。Honda's other two models on the list are the Accord and the Civic, which are also traditional hot-selling models. It is worth mentioning that these three models have recently completed the replacement, of which CR-V and Accord have plug-in hybrid models to choose from, which is also a proof of Honda's active electrification, but because the product power is not outstanding, ** is not cheap, in the end it has not been effectively converted into sales, especially the Accord, and the hybrid version has been canceled, resulting in a decline in sales of 234%。
Although the sales of various Japanese models last year are still strong, it can still be seen that after the rise of independent brands, it has had a great impact on them, and the sales of most models have declined, but fortunately, the magnitude is not large, after all, a good foundation has been laid, and there are still many consumers who choose fuel vehicles, coupled with the price for volume, and have achieved good results. However, there is not much time left for Japanese cars, so far, Japanese cars have almost no new energy products, in the current trend of electrification, Japanese cars that eat the old book, how long can they be active?