Don't talk about the antenna era that is too far away, just talk about the ordinary cable TV era, how do you watch TV?
At that time, the coaxial cable was directly connected to the TV, there was no so-called TV box, there was only one TV remote control, and the TV was turned on and played, and the remote control was changed, which was very convenient.
Later, cable TV was improved, there was an extra set-top box, and there were two remote controls, but there were no advertisements in the early days, the charges were cheap, the operation logic was simple, and the operation was not complicated.
Later, with the rise of the Internet era, the arrival of smart TVs, the arrival of various Internet TV boxes, and at the same time, cable TV is becoming more and more intelligent, more and more open, fully intelligent, and Internet-based.
Then,The trouble is coming,Watching TV is getting more and more complicated,You can't watch TV directly when you turn it on,You have to enter various options to see the TV station。
As a result, many of the old people now,Many don't know how to use TV.,There are several remote controls.,And then a bunch of options.,I don't know how to choose.,Then I simply didn't watch it.。
At the same time, all kinds of charging packages are coming,Internet TV,You need to do a VIP card,There are all kinds of electronic boxes**,HD package、Standard definition package,On-demand, etc.,Anyway, a lot of it,It's ugly to eat。
In addition, now mobile phones, tablets and other small screens are emerging, and there are long-** platforms such as Aiyouteng Mango TV, as well as short** platforms such as Douyin.
In the end, there are fewer and fewer people watching TV, the operation is troublesome, the elderly do not know how to operate, there are many routines, young people do not like to watch, and the TV boot rate is declining.
The data shows that in 2016, the domestic TV start-up rate was about 70%, but by 2022, it has fallen below 30%, that is to say, 70% of people don't even turn on the TV, and the TV has become a decoration.
The departments concerned that do not do this have no choice but to take action to rectify the problem and comprehensively deal with the problem of charging fees and complicated operations of TV "matryoshka dolls."
For example, all cable TV and IPTV start-up advertisements have been completely canceled, and the TV must be able to be seen when the TV is turned on, and the charges must be reduced.
According to the ** report, after more than 4 months of joint efforts, the current governance work has achieved results, and the first phase of the work requirements has been successfully completed, that is, the goal of "starting to watch live broadcasts, reducing the charging package by 50%, and improving consumption transparency".
Next, we will continue to push forward, so that TV will return to TV, no longer so pit, no longer so ugly, make the operation simpler, make the charge more reasonable, and cheaper.
Some people said,10More than 10 years ago,TV is actually like this,But in the past 10 years,Everyone has been exploring for 10 years,Want to toss another Internet TV ecology,I never thought that because the food was too ugly,No one watched TV,Now it's back to 10 years ago......It's really been going around for 10 years, and it's back to square one.