On February 16, Alipay released a Spring Festival data report showing that "characteristic economies" emerged in various parts of the Spring Festival in the Year of the Dragon, "new outlets" appeared in the live broadcast of New Year's goods, and inbound and outbound travel heated up in both directions.
A generation has the flavor of a generation. During this year's Spring Festival, young people are keen on new ways to play such as electronic wealth receiving and AI red envelopes, and use the "Cyber New Year Six-piece Set" to define a new way to celebrate the New Year.
The Spring Festival consumption is "hot and hot" showing three new trends
This year ushered in the "8+1" super long Spring Festival holiday, and the Spring Festival consumption boom has also become a magnifying glass for the "characteristic economy", and in the local cultural tourism consumption that has become popular in the past year, it has once again ushered in explosive growth.
"Flower economy" has driven the consumption of many scenic spots in Shanghai. According to Alipay statistics, the Chinese New Year's Eve dinner on Huanghe Road was hard to find a week before Chinese New Year's Eve, and the consumption amount increased by 8 times compared with last year. In Harbin, the "ice and snow economy" continues to be hot, and tourists from Guangdong, Zhejiang, Shanghai and other places have poured into Harbin and become the most favored "Erbin" crowd.
The live broadcast room in the mobile phone, full of shopping carts, has also become a new window to observe the lives of residents. Nowadays, people's New Year's goods purchase list is no longer the "package of the world" of melon and fruit sugar tea. This year, many merchants and anchors poured into the Alipay New Year's goods live broadcast room to bring goods, and unrolled paper towels, wine and ** and other "paper", "drunk" and "gold" fan businesses. In the two weeks before Chinese New Year's Eve, the sales of paper towels in the Alipay live broadcast room increased by 3 times, the sales of alcohol doubled, and the sales of ** also increased by 2 times.
Caption: During the Spring Festival, the amount of foreign tourists spending in China increased by 500% year-on-year
Overseas tourists walked in, Chinese tourists went out, and this "two-way rush" sparked new sparks during the Spring Festival.
This year, a large number of Hong Kong and Macao tourists flocked to the nine mainland cities of the Greater Bay Area to celebrate the Chinese New Year, and the amount spent on shopping malls and supermarkets increased by 200% year-on-year. As foreigners come to China to spend more, the Chinese New Year experience has become more in-depth. Alipay data shows that the amount of foreign tourists spending in China during the Spring Festival increased by 500% year-on-year, and the number of merchants doing business with foreign tourists increased by 560% year-on-year.
Caption: Singapore's famous Yue Hwa domestic products unfurled banners to welcome Chinese tourists.
The long holiday has also made outbound travel for residents hot. Alipay users' overseas spending increased by 140% year-on-year. Among them, Southeast Asia was driven by the visa-free policy, and the consumption amount surged by 580% year-on-year.
Science and technology rejuvenate the customs of young people "Cyber New Year".
When the post-90s and post-00s took over their Spring Festival, many traditional customs also radiated new vitality. According to the data, nearly 600 million people have experienced the taste of the New Year through Alipay's AI technology. "Electronic Fortune", "Digital Fireworks", "AI Finding Fortune", "Small Purse", "AI Red Envelope", "AI Family Portrait", have become the "Cyber New Year 6-piece set" that young people love to play.
Among them, 100 million people poured into Alipay to watch the "Receiving Wealth" **On the fifth day of the Lunar New Year, there were also a large number of young people on Alipay "Cyber Receiving the God of Wealth". In the just-concluded Alipay Wufu activity, "Everyone comes to find Fu" has also become the most popular way to collect Fu cards this year, with a total of nearly 3 billion AI-generated "Fu" characters being found.
In addition to expressing their expectations, young people are also taking pragmatic actions at the beginning of the new year. From Chinese New Year's Eve to the fourth day of the new year, more than 1 million people went to Alipay to open small purses to deposit money and set small goals for the New Year, of which more than 80% are post-90s and post-00s.
In addition, young people are also expressing their blessings in a new way to freeze the reunion. According to the data, since its launch before the Spring Festival, nearly 3 million people have generated AI ** in Alipay's "Time and Space Photo Studio"; Nearly 12 million people used Alipay to send AI red envelopes to send blessings; Nearly 16 million digital fireworks were ignited on the Alipay app. The fireworks and blessings in the virtual world express people's expectations for a better life in the future.