Moutai has a very high reputation in China's liquor market, and it has also become an unattainable liquor for many wine lovers. In recent years, Moutai has begun to try innovation and launched the Moutai cocktail, a move that has attracted widespread attention and discussion. As the name suggests, there must be Moutai in the ingredients of Moutai.
This also makes many drinking friends wonder, is it as simple as pouring Moutai liquor into a cocktail? According to in-depth knowledge, the brewing and raw materials of this cocktail are not simple. Guizhou's red sour soup and blueberry fruit are specially selected as the main raw materials, and a variety of processes are used before adding Moutai to flavor it.
Since the launch of Moutai cocktail, the popularity has been rising, and now it has become an Internet celebrity, and it is not cheap, and the price is as high as 539 yuan. It can be seen from this that this cocktail is definitely aimed at the mid-to-high-end market. However, there are not many consumers in the mid-to-high-end market, so is this wine expected to become an outlet of the times?
1. Innovation is the long-term driving force of an enterprise.
In this era of rapid change, only continuous innovation can maintain the vitality and competitiveness of enterprises. As a brand with a long history and profound heritage, the strength and depth of Moutai's innovation are very worth looking forward to. The emergence of Moutai cocktail is an important attempt of Moutai in product innovation.
It combines the mellow taste of Moutai with the unique flavor of the cocktail to provide consumers with a new drinking experience. This innovative spirit and courage are undoubtedly worthy of appreciation and learning. And looking at the entire liquor market, Moutai's strength and popularity are absolutely undoubted, and there are enough conditions to innovate.
2. Publicity and endorsement are to promote products.
As China's national liquor, Moutai is undoubtedly very influential and well-known. However, in order for Moutai to truly enter the lives of the public, it is also necessary to increase its popularity and influence through a lot of publicity and endorsements. We can see that Moutai has begun to carry out a lot of work in this area.
Whether it is large-scale publicity on ** or continuous promotion on social **, it shows that Moutai has extremely high expectations for Moutai cocktails. At the same time, Moutai also invited well-known singers to endorse in order to attract more consumers' attention and buy Moutai cocktails.
No matter how the publicity is spread out and how big the endorsement is, the quality and taste of the product are the most important. If Moutai can't satisfy consumers, then all publicity and endorsements will become empty talk. Therefore, while launching Moutai cocktails, Moutai must also ensure the quality and taste of its products.
Only in this way can we truly win the recognition of consumers. There is no doubt that part of the reason why Moutai chose to launch the Moutai cocktail is to please young consumers. For those older wine friends, they all think that baijiu is worth developing, and then recommend two excellent quality pure grain wines to all wine friends.
Guokang 1935
This wine is undoubtedly the hottest sauce-flavored liquor at the moment, and I have to say that the quality of this wine is really fantastic, and the raw materials are Guizhou's unique high-quality red grains. This grain is particularly suitable for making soy sauce wine compared to ordinary sorghum, and there is also data that shows that this sorghum has a tannin content of 25%, and starch content is 88%.
Since the process used in this wine is Daqu Kunsha "12987", special care must be taken in the selection of raw materials, and this wine is specially selected with this high-quality sorghum. The reason why a wine is so good is that it has a close relationship with the brewer, and Master Fan Yinghua's winemaking skills are very superb and have a very rich experience in winemaking.
As soon as you open the cap of this wine, you can feel the rich aroma, of which the sauce aroma is the most prominent, and then you can feel a feeling very similar to Moutai. When you taste the middle section, you can still feel the floral fragrance blooming, mixed with a little grain fragrance, which is comfortable and addictive, and has many similarities with Moutai.
Huang Gai Bofen. This wine is definitely a relatively popular wine in the Fenjiu series, and it can basically be seen in major shopping malls. And many wine lovers will also use this wine as their daily ration wine, with a very good reputation and excellent quality.
In general, whether Moutai can become the trend of the times depends on a number of factors. Among them, innovation is the key, publicity and endorsement are the means, and the quality of the product is the foundation. Only by combining these three can Moutai truly succeed. Let's wait and see if Moutai cocktails can fly in the wind of this era.