Huawei is strong**, and iPhone sales in China have fallen sharply by three percent.
In 2022, Apple has achieved unprecedented glory, ranking first not only in China, but also in the world, and China is also the largest market for iPhone, however, Cook was slapped hard by Apple's CEOs before he could rejoice!
According to a U.S. investment bank, China's iPhone sales fell by 30% in the first week of 2024, and Huawei became the top mobile phone sales champion in China, indicating that Huawei (Mate60) has seized a large share of Apple's share in China.
Apple's encounter in China evaporated Apple's market value by 700 billion yuan, and Jobs's daughter also stabbed him in the wound, saying that if there is no new product, don't think about selling it again, which makes them have to continue to lower.
Some time ago, the United States reported that the company's directors have begun to be dissatisfied with Cook, and they have reduced Cook's dividend to $40 million, which confirms that iPhone sales are indeed declining, and the decline has reached an unbearable level.
The reason why Apple got to this point some time ago is because after Cook took office, the company's innovation ability began to decline, although the company is much better now than in the Jobs era, but that is because the iPhone has become larger in style and size, more like Android's "machine ocean", rather than the era of Jobs's era when innovation was relied on to win.
Some time ago, Apple launched Vision Pro, which highlighted the plagiarism of Chinese on the iPhone, Vision Pro was snapped up as soon as it was listed, and then some people took the opportunity to hype, pushing the price of Vision Pro to 90,000 yuan, more than 3 times that of 25,000 yuan, and Chinese mobile phones are doing this.
In terms of the market, Apple's CEO himself disclosed a message about Vision Pro on his Weibo, showing the high-end atmosphere of Vision Pro, which is reminiscent of a few years ago, a marketing campaign that China's mobile **Xiaomi company had done - a steel craft road.
On top of that, there are also some similarities between Apple's iOS and Android, as well as Apple's extensive experimentation with Chinese products, which makes people wonder why Apple is no longer a leading mobile device manufacturer, but a follower who is constantly innovating.
Lack of innovation ability, become China's follow-up products, is a major factor that causes Apple to be unable to stop the development of China's mobile market, and Apple's strategy is very direct, is to reduce**, during 2022 618, iPhone 14 will be significantly reduced by 2000 yuan, although this move has promoted iPhone sales, but also gives people a feeling of "poor donkey skills".
This is probably what Cook wants to use up what Jobs left him, Cook has been the CEO for more than ten years, and he is about to retire, what he wants to do is to make the iPhone sell better, and then let his company continue to grow, rather than let Cook inherit his mantle.