Core Tips.
**The general secretary stressed that it is necessary to advocate more reading, build a scholarly society, constantly improve the people's ideological realm, and enhance the people's spiritual strength, so that the spiritual world of the Chinese nation can be more profound and profound. The Rural Bookstore is not only a classroom for the majority of villagers to acquire knowledge and a place for cultural activities in rural areas, but also the main position for the construction of rural spiritual civilization in the new era and a booster for rural revitalization. Xinxiangxian is an important force in the inheritance of rural culture, and it is necessary to introduce Xinxiangxian into the construction and management of rural bookstores, maximize the role of rural bookstores, boost the construction of a learning society, and promote the construction of spiritual civilization in rural areas.
Yang Fan. As a cultural project to benefit the people implemented by the party and the people, the rural bookstore, as an important base for the construction of rural spiritual civilization in the new era, is of great significance for the improvement of farmers' cultural quality, the inheritance of local traditional culture and the cohesion of community community. In 2006, the state included the construction of the rural library project in the "Outline of the National Cultural Development Plan for the Eleventh Five-Year Plan Period", and was led by the General Administration of Press and Publication, led by the Civilization Office, and eight ministries and commissions jointly issued specific implementation opinions on the construction of the rural library project. In the past ten years, whether it is a traditional village in the remote mountains or a new type of village built according to the urbanization model, the local government has invested a lot of money and poured a lot of enthusiasm into the construction of the rural bookstore.
Hunan is one of the first provinces to implement the pilot project of the rural library project, and under the clear requirements of the state to "increase efforts and speed up progress", it has made bold attempts to carry out a number of construction management tasks such as establishing special funds, exploring multiple models and integrating local characteristics. At present, Hunan Province has built more than 20,000 rural bookstores, and many of them have won national, provincial and ministerial commendations, basically achieving the goal of building standard and specialized rural bookstores in qualified administrative villages. The construction of the peasant bookstore has become an important part of sending culture to the countryside, solved the problem of difficulty in buying, borrowing, and reading books for the broad masses of peasants, enriched the cultural life of the masses, and played a certain role in the building of socialist spiritual civilization. While we are pleased with the wide coverage and large number of rural bookstores, we also found that many rural bookstores have problems such as unclear construction subjects, insufficient resource utilization, and undiversified service methods when serving rural revitalization. Due to the lack of follow-up funds, inadequate management, and lack of qualified personnel, some rural bookstores have been locked for a long time and have been unable to give full play to their role in the construction of spiritual civilization.
The farmer's bookstore is "hot" because of "virtuous".
During the period when the construction of the rural bookstore was in full swing, the Printing and Distribution Department of the State Administration of Press, Publication, Radio, Film and Television conducted a survey on the Jiangxi Rural Bookstore to "go deep into life and take root in the people". After visiting the four farmer's bookstores, the relevant person in charge of the research team concluded: "Each of the four farmer's bookstores has an excellent administrator, and each administrator has some touching stories behind it. They are the new sages of modern society, and it is precisely because of them that the rural bookstore is full of vitality. From December 2016 to December 2023, the author went deep into the rural bookstores in Xinbian Village, Hongshandian Town, Shuangfeng County, Jinzixian Town, Anren County, Tanjiayuan Village, Youxian County, Shibadong Village, Shazhou Yao Village, Lianxing Village, Helonghu Town, and Yangtian Village, Liuyang. In 2004, Professor Xia Zhaoyan of Hunan University of Science and Technology retired and returned to Tanjiayuan Village, Youxian County, in order to help villagers solve the problem of borrowing books, especially to guide and help left-behind children in rural areas, he took the lead in raising funds to set up Gaoqiao Rural Bookstore to provide services for improving the spiritual life of rural residents. Every Friday afternoon after school, a group of children rush to the Gaoqiao Group Rural Bookstore to queue up to borrow and return books, which is orderly, which drives the activity and prosperity of the local rural cultural life. Due to the selfless dedication, enthusiasm for public welfare and cultural inheritance of a group of new villagers like Xia Zhaoyan, it not only effectively resolved the problems of idleness and cold reception of some rural bookstores, but also made the rural bookstores show a good development trend of "coming alive" and "heating up".
In the construction and management of the rural bookstore, the new townsmen released the "energy of the villagers" and produced the "talent effect", which to a certain extent shared the task of the national and local public cultural activities in the countryside. With the exploration of more construction and management models based on local conditions and the integration of resources, there is reason to believe that the rural bookstore will play a greater role due to the participation of new villagers, providing cultural momentum for the construction of rural spiritual civilization and the revitalization of rural culture.
Most of the new villagers are returnees who have received good cultural education, have a certain amount of capital or have entrepreneurial ability, and have won the trust of the villagers and have the right to speak and a certain prestige. At present, all localities have carried out local talent reserve activities to recruit, attract and retain talents, and actively explore the "new Xiangxian +" model of building mechanisms, platforms and excellent services. Many new villagers return to their hometowns and build their hometowns, especially for the inheritance of culture and customs in a place, which has a strong influence and can play a benchmarking role in the construction of rural customs and civilization. Specifically, the new villagers are usually models of moral behavior and civilized fashion, and their words and deeds are exemplary and radiating, which can drive the villagers to improve their self-cultivation and help them establish a correct value orientation; The advantages of knowledge dissemination and education, the new villagers usually have rich professional knowledge and high cultural literacy, they can impart advanced knowledge and concepts to the villagers, and improve the knowledge level and civilization of the villagers; Advantages of economic resources, Xinxiangxian assists villagers in developing production through their own economic and resource advantages, so as to help rural economic development; With the advantages of cultural construction and inheritance, Xinxiangxian is committed to the excavation, inheritance and promotion of local culture, which not only protects local culture, but also strengthens cultural exchange and absorption, so as to promote the prosperity and development of rural culture. In addition to the above advantages, Xinxiangxian generally has a strong spirit of dedication and is willing to contribute what they have learned, all and their strengths to the vast countryside. This has brought new ideas to further play the role of the cultural position of the farmer's bookstore.
Establish a platform for new villagers to participate in the cooperation and docking of rural bookstores.
In order to strengthen the cooperation and exchange between the new villagers and the rural bookstore in the same region and field, it is necessary to establish an accurate docking platform. The platform can adopt the form of combining online and offline, and provide a variety of docking and cooperation services in response to the current problems such as asymmetric demand information and low efficiency of resource docking. Specifically, it includes: First, to provide accurate resource docking services, that is, the platform provides information to help rural bookstores and new villagers to connect resources, and promote the effective delivery of funds, technology, equipment and other content. The platform can also invite and mobilize new villagers in related fields to participate according to the special situation of the rural bookstore, so as to make the resource docking more accurate and efficient. In 2016, the Chinese county recruited a number of retired cadres, teachers, literature and art lovers, rich people and other new villagers to take on the work of the administrators of the local rural bookstore, and the "new villagers" took active action to provide help and services to the farmer's bookstore and the villagers, which greatly improved the infrastructure of the farmer's bookstore and cultivated the villagers' good habit of loving learning. Second, to provide two-way project cooperation services, that is, the platform will introduce some projects focusing on the strengths and interests of the new rural sages to the rural bookstore, such as the "new rural sage lecture series", "skills exchange plan", "literary and artistic friendship action", etc., so as to give full play to the advantages of the new rural sages and realize the high-quality transformation of the rural bookstore from "single service" to "diversified and tangible". At the same time, the platform recommends some rural bookstores suitable for Xinxiangxian to carry out cultural, educational, and entrepreneurial projects, so as to help Xinxiangxian find public spaces that meet their own needs more efficiently. It can be said that this kind of two-way project cooperation promotes the optimal allocation of resources through effective communication and collaboration, and promotes cooperation and win-win between the two sides.
Explore the "Xinxiangxian +" rural bookstore construction and management model.
At present, with the continuous advancement of the collaborative and co-governance mechanism of multiple subjects in many places, it is extremely necessary to explore the construction and management model of "Xinxiangxian +" rural bookstore of "co-construction, conspiracy and sharing". The "Xinxiangxian +" rural library construction and management model takes Xinxiangxian as the main body and unites other forces to participate in the construction and management of the rural library. The local government can entrust the new villagers to play the role of a bridge and publicize the significance of building and managing the rural library to the whole society, so as to mobilize a wider range of social forces to participate. For example, Xinxiangxian invites enterprises to participate in the construction and management of rural bookstores, forming a "Xinxiangxian + enterprise" construction and management model. According to the demands of the new villagers, enterprises can provide funds to the rural bookstore to purchase books and equipment, and at the same time link the enterprise bookstore with the farmer's bookstore, establish an alliance, and implement loan and return. This model not only relies on the financial, material and human resources of enterprises to make up for the lack of national and local investment, but also realizes the collaborative interaction between enterprises and rural elites, forming an efficient construction and management force. In addition, based on the skills, resources and other advantages of Xinxiangxian, combined with the actual situation of rural social development, we can explore the construction and management mode with the participation of multiple subjects such as "Xinxiangxian + Association" and "Xinxiangxian + University". The establishment of the "Xinxiangxian +" model not only fully mobilizes the enthusiasm of Xinxiangxian and stimulates the leading effect of Xinxiangxian, but also solves the problem of "fuzzy subject" construction and management of the rural bookstore, and opens a new situation of "joint efforts, co-construction and sharing" of the rural bookstore.
Optimize the incentive policy for new villagers to participate in the construction and management of rural bookstores.
The incentive policy plays an important role in promoting the enthusiasm of new villagers to participate in the rural bookstore. Incentive policy is a comprehensive consideration, which should take into account both material incentives and spiritual incentives. In terms of material incentives, first of all, we should establish an archive of new villagers participating in the construction and management of the rural library, and have an in-depth understanding of the identity of each new villager who participates in the rural library, as well as the funds invested and the achievements obtained. Secondly, make reasonable use of social resources to provide necessary funds, venues, facilities and information support for the new villagers to participate in the actual work of the rural bookstore, so as to reduce the burden of the new villagers. In terms of spiritual encouragement, through field visits, data analysis and feedback from villagers, excellent cases of new villagers participating in the construction and management of rural bookstores were explored. For the outstanding cases of Xinxiangxian who have made outstanding contributions and achieved remarkable results, they can improve the social recognition and sense of honor of Xinxiangxian by awarding medals and awarding honorary titles. At the same time, it can also guide the new village sage model to share the experience of the construction and management of the rural library through live broadcasts, offline lectures, etc., so as to improve its popularity and influence while driving more new villagers to actively participate in the construction and management of the rural library.
The author is an associate professor and Ph.D. of Hunan University of Engineering, and this article is the result of the Hunan Provincial Department of Education's Outstanding Youth Scientific Research Project "Research on the Positive Interaction and Coordinated Development between Traditional Culture and Art in Ethnic Minority Areas and Poverty Alleviation" (20B138).