CCTV *** The Lunar New Year is coming soon, and buying bouquets of flowers to decorate their homes has become a habit for many consumers. In Kunming, Yunnan Province, the largest fresh cut flower trading market in Asia, the "flower auction" has also entered the busiest time these days. Which flowers are the most popular? What are the changes to this year's Lunar New Year flowers? Follow the reporter's lens to the market to have a look.
At 1 o'clock in the afternoon, the No. 2 auction room of Kunming Flower Auction Center was full, and the flower auctioneers stared at the screen with their eyes, their fingers quickly tapping the buttons, and the flowers they liked fell into their bags. As the Chinese New Year approaches, the auction of flowers becomes more intense, with more than three auctions in one day.
Zhang Kang, a 98-year-old young man from Yichun, Jiangxi Province, just opened a flower shop with a friend last year, and is now a frequent visitor to the flower auction market.
Reporter: How many bouquets of flowers have you seen so far?
Flower buyer Zhang Kang: I should have about 200,000 bunches and 200,000 zaza at the moment.
Zhang Kang told reporters that during the Spring Festival this year, consumers' preferences for flowers are changing.
Zhang Kang, a flower buyer: In the past, it may have been dominated by holly, snow willow and wax plum, but now, consumers' demand for roses like red and orange is also expanding.
In addition to the change in favorite colors, the pursuit of higher quality A flowers has become the choice of more consumers.
Reporter: What is the proportion of Class A flowers in you now?
Zhang Kang, a flower buyer: About 90%, an increase of almost two to three times (year-on-year).
This year, the high-quality, bright-colored Yunnan New Year flowers not only attracted the attention of domestic consumers, but also exported overseas, and swept the flower market in Southeast Asia.
Yang Yanxu, flower auctioneer of Kunming Flower Auction Center in Yunnan Province: The share of the festival in Southeast Asia is very high, and about 15% of the volume of the flower auction center is exported to Southeast Asian countries in the entire Southeast Asian festival.
Kunming, Yunnan: Dounan Flower Market can ship 150,000 orders of fresh cut flowers every day before and after the Spring Festival.
Logistics big data shows that before and after the Spring Festival, Dounan Flower Market can ship an average of 150,000 fresh cut flower packages per day, an increase of 27% over the same period last year. Flower orders can reach as far as Harbin, Heilongjiang, Shannan City, Yili City, Xinjiang and other regions, and can be delivered to 267 cities across the country within 48 hours.
Kunming, Yunnan: The flower market has become a "scenic spot" and tourists "check in" to drive consumption.
Not only is the sales booming, but the Dounan Flower Market has also attracted many tourists to check in and take pictures, becoming a new tourist attraction and consumption highlight.
Walking into the flower trading market in Kunming Dounan, it was crowded with people, so lively. Phalaenopsis, roses, tulips and other seasonal flowers are crowded with consumers, and the air is filled with accents from all over the world.
The reporter found that tourists in different regions have different preferences for the variety of flowers.
In the face of increasingly personalized consumer demand, many merchants have also shifted their selling points to the diversification of flower colors and the secondary creation of packaging.
Not only in Kunming, but also in Nanjing, Jiangsu, Qian'an, Hebei and other places, the reporter learned in the flower market that multi-colored phalaenopsis baskets, macaron-colored new orchids, silver willow blessing buckets, these novel New Year's flowers compete for beauty, dizzying, a jubilant scene.
The data shows that the sales of flowers such as multi-headed roses, peonies, phalaenopsis, and wind chimes increased by more than 100% year-on-year, and some more niche categories have also become hot-selling products during the Spring Festival.
Shenzhen, Guangdong: The Spring Festival Flower Market is open with a wide variety of sales.
Not only Kunming, Yunnan, but also near the Spring Festival, the flower market in many places has also ushered in the peak sales season. Let's take a look.
In Shenzhen, Guangdong Province, the seven-day Spring Festival Flower Market will open at the same time in multiple places from February 3. At Shenzhen's Northern Moscow University in Longgang District, the "Campus Flower Market" attracts many consumers, with more than 100 stalls selling both a wide variety of Chinese New Year flowers and a dazzling variety of New Year's goods.
In Bao'an District, the Spring Festival Flower Market is also very lively, and the stalls are full of all kinds of hot-selling New Year flowers such as dragon orchid, potted orange, and fortune tree.
The Spring Festival Flower Market in Guangming District not only has 1 main venue and 8 flower shopping points, but also sets up a large landscape in the main venue for consumers to take photos and check in. It is understood that this year's Shenzhen Spring Festival Flower Market has a total of about 300 flower shopping points and more than 4,000 stalls, which is expected to attract more than 1 million people to participate.
Then turn your attention to Xinxiang, Henan. In a local flower market, it is crowded with people, and many citizens buy their favorite flowers here. The market is also full of flowers, from traditional Chinese New Year flowers to novel imported varieties, to meet the different needs of the public.
In order to meet the strong demand during the Spring Festival, merchants have prepared enough goods in advance to ensure that citizens can buy satisfactory flowers.