On January 19, the 2023 Internet Industry Insight Inventory and Jinrui Marketing Award Ceremony organized by iResearch was held online as scheduled. This event solemnly announced the list of winners of the 2023 Jinrui Marketing Award, and Firebat E-commerce won the 2023 Jinrui Marketing Award in one fell swoopThe Best Integrated Marketing Case of the Year Award - Luyuan Station Internal and External Investment MarketingBest Content Marketing Case of the Year Award - Fire Bat E-commerce Double 11 Event MarketingTwo grand prizes.
Jinrui Marketing Award was initiated and founded by iResearch, adhering to the corporate vision of "empowering business decision-making", and setting up a major award for participants from all walks of life in the field of Internet marketing.
This year's Jinrui Marketing Award collected more than 500 works, and more than 300 brands and marketing companies participated togetherWith deep insight, heartfelt creativity, and effective results, it stood out among many entries and won in one fell swoopA major award. These not only prove the excellent strength of fire bat e-commerce in digital intelligence marketing, but also reflect the industry's high recognition of the comprehensive service capabilities of fire bat e-commerce.
Best Integrated Marketing Case of the Year Award——Luyuan station internal and external joint investment marketing
As a professional data and technology e-commerce service expert in China, Firebat E-commerce has full-link e-commerce capabilities such as brand data strategy application, marketing creativity, and e-commerce operation. As a service provider, fire bat e-commerce empowers Luyuan to set off a revolution in quality improvement"10 years of riding a car".The brand mentality is transmitted to the consumer group; A number of variety shows are co-branded, combined with the Tianhe plan, and have obtained tens of billions of ** on the whole networkIn-depth interaction creates "phenomenal" business heat；During the 2023 Double 11 period, the super influence of top brands, platforms, and celebrities will be gathered, and the traffic highland will be successfully seized, creating an unprecedented online and offline linkage carnival feastIt has achieved an all-round increase in brand value, brand potential energy, and omni-channel sales
Best Content Marketing Case of the Year——Firebat e-commerce double 11 event marketing
In 2023, with the weakening of global consumption power, the competition in the e-commerce track will further intensify, the market is changing, the brand is changing, and the gameplay is changing, but the original intention of the fire bat has never changed. In the face of a new market pattern, Firebat E-commerce believes that at any time, multiple parties can establish a relationship of mutual trust in order to go longer.
In the Double 11 event, the fire bat e-commerce was launched online on all platformsFor trust, go all out to batstopic, by building a series of marketing activities around "trust". According to the conspicuous package hot spots, break the circle marketing,Launched the brand's limited edition merchandise——"Trust (almond) bat bag", as well as the surrounding of incense (sachet + envelope) convey the proposition of "trust makes each other" and "because you believe, you see", and establish a close connection with fans with the help of high-quality content such as content fields, advertising fields and event venues; Joint blue V brand cross-border interaction, to achieve brand traffic and user gathering, further expand the influence of the event; Emotional and word-of-mouth marketingThrough the word-of-mouth marketing of cooperative merchants and user employees, we speak with facts, and multi-dimensional display amplifies brand perception; And passedDouble 11 internal flash mob event, open up online and offline activities, enhance the sense of participation of employees and merchants, and build a closed loop of online and offline marketing; Trust Short Videos are onlineto arouse value resonance; Liveto bring customers closer. Through continuous brand actions, a strong spiritual core has been demonstrated, a solid trust system has been built, and the brand value, brand potential energy, and positive brand image of the fire bat have been fully enhanced.
It is reported that the award aims to recognize outstanding marketing cases, excellent platforms and leaders in the field of new economy marketingContent planning, marketing creativity, technological innovation, user insight, execution strategy, effect conversion, character nomination and other dimensionsThrough fair and just selection, we will help marketing practitioners stimulate innovative marketing thinking, and then promote the intelligent development of China's Internet new economy marketing field through fair and just selection, and set off a scientific intelligent marketing boom.
As a bridge between brands, e-commerce platforms and consumers, at the Jinrui Marketing Award Ceremony, Firebat E-commerce was awarded the 2023 Jinrui Marketing AwardThe Best Integrated Marketing Case of the Year Award, the Best Content Marketing Case of the Year AwardIt is an affirmation of the exploration and practical achievements of Firebat E-commerce in the field of global marketing, and also adds great confidence to Firebat E-commerce in content marketing innovation.
Since its establishment in 2014, Firebat E-commerce has been deeply involved in the field of e-commerce generation operation for nearly 10 years, and every step forward is firm and powerful, and continues to explore, innovate and deepen in new channels, new methods, new platforms and new models, and continue to output results in data strategy, category innovation and marketing innovation.
In the future, Firebat will continue to cultivate its internal skills, create changes in real time, keep pace with the times, try marketing innovation more flexibly, and formulate business growth strategies for brands based on the overall business perspective, so as to truly help brands penetrate the user life cycle and achieve full-chain growth.