The Amazon Advertising 100 Questions series provides valuable guidance and advice for sellers to optimize their ads on Amazon.
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Here are a few key points on how to optimize your ads based on the fourth installment of the series:1Understand why your ad performance fluctuates: When your ad performance fluctuates, you should first analyze it from external factors.
This includes checking the overall traffic of the category, the activities of the main competitors, and the changes in the overall order value of the category.
These factors can affect the performance of your ads.
2.The use of the ASIN matrix: It is recommended that sellers divide ASINs into main ASINs, upstart ASINs, potential ASINs and long-tail ASINs according to the sales and potential of the products, and allocate more energy and resources to the main links.
3.When to start a manual ad: If your Auto ads have been running for a month, consider launching a manual ad.
Target long-tail keywords with a low CPC (cost per click) and target with product targeting for more targeted traffic and higher conversion rates.
5.Optimize your campaign setup: Regularly review your campaign setup, including whether the product gets a shopping cart, whether it's in stock, whether it's in an ad-ready category, and more.
Check whether the ad settings are reasonable, such as whether the bid is too low, whether the delivery is accurate, etc.
Make sure that the keyword is highly relevant to the product's title, selling point, description, and other information.
7.Control your ad budget: Don't turn your ads on and off too often, so as not to affect the continuity and weight of your ads.
Set your advertising budget reasonably to avoid too tight a budget that will affect your advertising performance.
For example, adjust the matching method of keywords to improve the quality of your ads.
9.Use Sponsored Brands Ads: Use Sponsored Brands ads to drive brand awareness and value.
Optimize your ad performance by setting advertising objectives to increase page visits or brand impressions.
Through these strategies and tips, sellers can optimize their ads more effectively on the Amazon platform and increase the conversion rate and ROI of their ads.