Recently, it has been reported that GAC Hino has undergone personnel changes, and the Japanese leaders have withdrawn from the management, which means that the Japanese share in the joint venture has been reduced. Next, GAC Hino is likely to be dominated by GAC Group's capital injection, which is also an acceleration of the continued rout of Japanese trucks in the Chinese market.
Previously, Qingling Isuzu and other light truck brands have shown signs of weakness, although the Isuzu engine still exists, but with the arrival of the national VI emissions, the classic Isuzu power has been difficult to keep up with the rhythm. On the contrary, the independent light truck brands represented by Foton and JAC have gradually achieved transcendence.
The same is true for the heavy truck market, Isuzu's heavy truck has not been done, GAC Hino joint venture for more than ten years, although there is a stable loyal customer base, but the volume has not been large. It has been pointed out before that GAC Hino is mainly defeated by the slow pace, and it is a pity that opportunities such as gas vehicles, automatic transmissions, and high horsepower have not caught up. But this is indeed limited to its system, the Japanese side of the product upgrading requirements are extremely strict, it is impossible to launch a new car in three or five years, in the Chinese truck market, this cycle is enough to upgrade the emission standard one or two grades.
For more than a decade, Hino has not been without achievements in the Chinese market. It has been reported that 3 million kilometers of its products are still running, and there are many numbers of more than 1 million kilometers without major repairs, which is a reliable guarantee behind this. This is for cement mixer trucks, hazardous chemicals transport trucks and other market segments of the user, the reliable selling point is extremely fit, these users are afraid of the car broken on the road, their choice is either imported cars, or joint venture cars, or domestic high-end cars, in short, not afraid of the most expensive, ** on the line.
* Expensive, this is also one of the reasons why GAC Hino sales can not go up, Chinese truck users are extremely sensitive to **, why Sany heavy trucks sell well, cheap, why Dayun heavy trucks have the opportunity to enter the top ten, cheap! Even the large sales of Shaanxi Automobile heavy trucks are largely due to the high proportion of economic models, which affects the user's decision-making, which is why GAC Hino is only suitable for niche groups.
Sales have not been able to rise, and they have been in a state of loss for many years, so that GAC Hino has to change, and this time GAC's strong intervention is probably also to take back control and make major changes in products and markets. Guess that after GAC becomes the owner, GAC Hino is likely to update the product, first, the oil car may be equipped with Weichai or Dongkang to reduce the product **. The second is to do new energy, after all, GAC has many years of accumulation in new energy, which is exactly what the Japanese side does not have.
Some people will ask GAC Hino to do this, okay? Is there anything worse than perpetuating the old rigid system? According to the demand of the Chinese truck market, this is what the GAC Hino joint venture should have done in the first place. Nowadays, it is not too late to find problems and solve them, after all, there is still an opportunity for new energy heavy trucks to start, if GAC Hino can seize this wave of opportunities, at least the opportunity is much greater than before. It is worth noting that the withdrawal of Japanese heavy trucks will be the prelude to the comprehensive retreat of imported heavy truck brands? Hino is leaving, the Iveco heavy truck joint venture with Hongyan has taken a step earlier, and the joint venture with China National Heavy Duty Truck has rarely seen a voice, and the remaining Volvo and Mercedes-Benz have little voice and contribution in the joint venture, leaving one Scania, how big do you think their market is?