Warn! There have been new changes to the rating system of Douyin stores, which is undoubtedly good news for merchants. This rule was officially implemented on December 13.
I'm going to explain the main changes to the new rules for Douyin Store ratings.
Shake store experience points, five steps to improve the experience points of Shake shop!
First of all, in this update of the Douyin store scoring system, new evaluation criteria such as excellent customer service, excellent after-sales service and excellent logistics have been introduced.
The implementation of these three standards will provide protection of at least 90 points for the corresponding logistics experience points and service experience points.
Here, excellent customer service and excellent after-sales service are connected with improved service experience, while excellent logistics is related to improving logistics experience.
Let me elaborate on what this actually is.
For example, if your Douyin store's previous service experience score is less than 90 points, but your excellent customer service and excellent after-sales service meet the standards, then your service experience score will directly rise to 90 points.
However, if your Store Service Experience score is already above 90, your score will still be calculated based on the current score.
If your logistics experience score does not reach 90 points, but meets the standard of excellent logistics, then the logistics experience score will directly reach 90 points.
If you meet the three entry criteria of excellent customer service, excellent after-sales and excellent logistics at the same time, then the service score and logistics score will be increased to 90 points at the same time.
It is important to note that the requirements for quality standards vary from industry to industry.
So, how do you check the standards of excellence in your store's industry? There are three main methods.
First, directly on the homepage of the background of the Douyin store, click [Merchant Experience Points].
Check out your industry standards on this experience diagnostics page.
Second, there is a ** in the merchant service specification rules, which checks the standards of excellent customer service, excellent after-sales and excellent logistics against the industry where your store is located.
See the full version I provided.
The third method is to go to the merchant experience sub-page in the background of Douyin Store to check the compliance of each indicator.
In addition to service experience points and logistics experience points, the new rules also introduce bonus points for high-quality special services.
If the merchant opens a special service, such as SF free shipping, and meets the bonus conditions in the ** below, the comprehensive Douyin store experience score will be directly increased by 3 points.
However, if the merchant deliberately interferes with the behavior of the experience points, the platform will take interventions, which may include, but are not limited to, blocking the experience points within a certain time limit, limiting the maximum score, etc.
It should be noted that the experience score of Douyin Store will affect the payment settlement cycle, advertising promotion, as well as the permission of platform activities and the permission to open select alliances.
If Experience Points are restricted, many of your permissions may expire, which will affect your store's traffic and sales.
Therefore, if you want to improve your experience score, it's best to follow the platform's requirements and avoid any actions that might touch the boundaries of the rules, otherwise, not only will you lose your experience points, but your store may also be shut down.