**|Knowledge Economy
Author |Zhang Chenhui
Melaleuca 22,000 Annual Meeting;
USANA BabyCare and Herbalife 15,000 Conference;
Best World 12,000 Annual Meeting;
Ideal Hualai, Anfa 10,000 people annual meeting ......
Since 2023, with the full liberalization of the epidemic and the steady recovery of the economy, direct selling enterprises have also been re-activated, and various thousand-person activities and 10,000-person conferences have been staged in turn.
Knowledge Economy takes stock of the large-scale activities of direct selling enterprises in the past year, and finds that there are many bright spots: there are not only some refreshed super conferences, but also many unique creative links. And it is not difficult to find that these large-scale activities are especially concentrated in March and April, which is also a key node for the recovery of the direct selling industry.
They not only show the vigorous vitality of the industry, but also show the good brand voice of the enterprise.
Therefore, "Knowledge Economy" takes the scale and fun of the event as the double standard, and selects the ten large-scale events with the largest number of participants in China's direct selling in 2023 and the most memorable, through these activities, we can more intuitively capture the wonderful moments of China's direct selling in 2023.
Note: The rankings are in no particular order, in order of the time of the conference.
Melaleuca Hainan 10,000 Annual Meeting
Highlights: 22,000 people set a new record.
On March 11 and 12, 2023, Melaleuca (China) held its 2023 Annual Meeting at the Hainan International Convention and Exhibition Center. With more than 22,000 attendees, the conference is the largest conference in Melaleuca history, and the largest conference held in China's direct selling industry since the epidemic, and even now, it is still the largest conference in China's direct selling in 2023 according to the statistics of our reporter.
The grand occasion is unprecedented, which not only shows the current good development momentum of Melaleuca, but also reflects its membership base and appeal that cannot be underestimated - according to "Knowledge Economy", the current number of Melaleuca members in China has the opportunity to reach 2 million.
Jerry Felton, CEO of Melaleuca Global, and Xu Wei, President of Melaleuca (China), attended the scene and announced that they would build an "endless Melaleuca ecosystem" and enter Melaleuca 20 New Era.
In the past two years, although Melaleuca's performance has been up and down, it has a good overall reputation in the industry and among customers. Not long ago, Xu Wei revealed in a live broadcast of the event that Melaleuca (China) 2024 Annual Meeting of 10,000 People will be held in March, and the venue is still in Haikou, Hainan. I wonder how many participants this year will reach, and whether it will surpass last year?
Natural Sunshine Health Anchor Summit
Highlights: Two summits to highlight the achievements of health anchors.
In mid-March 2023, the Natural Sunshine 2023 "Great De Anchor Shines Out of the Circle and Dare to Outstand" Summit was held in Hangzhou. At the meeting, Zhou Luhao, President of Natural Sunshine China, said that the industry live broadcast model pioneered by Natural Sunshine has been quite large-scale, and has cultivated more than 1,000 healthy anchors, and then announced a series of important data: In 2022, Natural Sunshine's live broadcast performance will increase by 16%, the number of live broadcast customers will increase by 59%, and the number of anchors will increase by 119%.
On September 10, 2023, the Changzhou meeting of natural sunshine health anchors with thousands of people was held, and Natural Sunshine's global CEO Morens, and Norman Dan, global executive vice president and president of Asia Pacific, attended in person, causing cheers from the audience. Norman Dan said that the recovery of the Chinese market has brought strong support to the growth of global business, and as of June 2023, the sales performance of Natural Sunshine Health Anchors has increased by 47%; As of August, it was up 62%, compared to 111% for the month of August.
The convening of the two summits and the presentation of related data have allowed the industry to see the great achievements made by Natural Sunshine in the healthy live broadcast strategy. With natural sunlight as a precedent, China's direct selling may have a great future in terms of live broadcasting.
Ideal Hualai Black Tea Industry Development Conference
Highlights: The scale of 10,000 people is the largest in the past 6 years.
On March 26, 2023, Ideal Hualai held the 2023 Black Tea Industry Development Conference in Anhua, Hunan Province, with more than 10,000 participants, which was the first large-scale event held by Ideal Hualai in the past 6 years.
There are a lot of highlights in the whole event, and the climax is repeated. Ideal Hualai not only invited well-known singers Long Ze Sonam, Mao Ning, and Yun Duo to help perform, setting off a climax, but also officially announced a series of blockbuster information - the release of the "Group's development strategic plan for the next five to ten years", including investing 1 billion yuan to build Simao headquarters, launching the international market, and achieving the goal of "annual sales of 50 billion yuan and annual tax payment of 2 billion yuan"; Released the first corporate social responsibility report "2009-2022 Corporate Social Responsibility Report"; The official release of the new brand image "Danfeng Chaoyang" made the atmosphere of the audience reach its peak.
In addition, the event also sang the song "Ideal Hualai with You", which was written and created by Chairman Chen Sheqiang and Vice Chairman Jiao Jialiang, which is of great significance.
USANA BabyCare National Dealer Conference
Highlights: The lineup is luxurious, and Nie Huaiyu enters the venue by bicycle.
On April 12 14, 2023, USANA BabyCare 2023 National Dealer Conference was held in Macau. It was the first dealer conference in three years, with executives from the U.S. and China in attendance, and a luxurious lineup of 15,000 attendees.
Among them, USA founder Myron Wentz came to deliver a speech, setting off the first small climax of the whole session; USANA CEO Ji Yunji, USANA President Jim Brown, etc. also appeared one after another; Nie Huaiyu, the current chief commercial officer of USANA, rode a bicycle to enter the venue, and warmly high-fived and shook hands with the dealers passing by along the way, like a large-scale fan meeting, which instantly exploded the audience. This appearance fully illustrates the environmental protection philosophy of USANA BabyCare, which has made ESG one of the priorities of its corporate construction in the past two years.
The whole conference lasted for three days, with various wonderful sharing, singing and dancing performances, and award rings "You sing and I will appear", in addition to executives and experts, former Chinese women's volleyball captain and Olympic champion Wei Qiuyue appeared to help, which also triggered the audience to shout.
It is reported that the 2024 USANA BabyCare National Dealer Conference has been tentatively scheduled to be held in Xiamen in April this year.
Best World's 33rd Anniversary Celebration
Highlights: The number of participants and the number of awards presented have reached a record high.
On April 22, 2023, Best World's 33rd Anniversary Celebration was held at Chengdu Dong'an Lake Sports Park, with approximately 12,000 dealers and members participating. This is the first time since Changsha in 2018 that Best World has resumed in-person 10,000-person anniversary celebrations in China, with the largest number of attendees in the record.
In this grand ceremony, Best World not only bought 27 five-star hotels such as Fairmont Chengdu Palm Springs Hotel and Chengdu Puyue Tianfu Hotel, but also invited three celebrity guests, Wu Kequn, Lin Zhixuan and Li Xiaodong, to help perform at the party. At the same time, Best World presented commendations to the municipal**, provincial**, Figure-of-the-Year and Star Diamond Ambassadors for the four years of 2019 and 2022.
In fact, Best World has held a lot of in-person events in 2023 and it is quite large. In November, Best World held its inaugural "Brother of the United States" in Changsha, an official event for men. Best World's main category in China is beauty and skin care, so most of its distributors are women. This time, the event was organized specifically for the male group, and the outdoor challenge, happy party and other links were designed, which can be regarded as ingenious.
Herbalife Nanjing Stormy Conference
Highlights: 15,000 people gathered to convey confidence to the market.
On May 27, 2023, Herbalife China held a conference in Nanjing, which was a four-year event, with about 15,000 people rushing to the scene.
By choosing to hold a meeting of this magnitude at such a juncture, it is not difficult to see that Herbalife wants to send a positive signal to the market. At the meeting, Michael O. Johnson, the global chairman and CEO of Herbalife, who has returned to the helm, made a surprise appearance and became one of the biggest highlights, saying that he will lead Herbalife into a new era of growth, lead the global brand image to be renewed and upgraded, and revitalize the vitality of China.
In addition to Johnson, other Herbalife executives also expressed great confidence in the development of the market.
At the same time, Herbalife will award the 10th, 15th, and 20th anniversary service providers, service providers for promotion at all levels, and million lifetime achievement award winners to encourage the market.
At the end of the conference, the big screen displayed the words "2024, the comeback", which is not only a signal that Herbalife wants to send to the market, but also the expectations of many people in the industry for Herbalife, wishing the direct selling giant a comeback.
The first anniversary commendation meeting of the sun god Yunter
Highlights: The highest level of meetings, incentives for Bali tourism.
2023 is the 35th anniversary of the establishment of Helios and the first anniversary of the launch of Yuntaier. In order to commemorate this special moment, on July 7, 2023 and August 6, 2023, Sun God held the first anniversary summary and commendation meeting of Yuntaier in Dongguan in the southern district and Zhengzhou in the northern district respectively.
Each conference was attended by thousands of people, and the two conferences totaled nearly 10,000 people, which was also the highest level of the Sun God's meeting.
At the two conferences, Zhang Mingxian, director and general manager of Helios Health Industry, put forward the golden sentence that "China's direct selling is ushering in a great change that has not been encountered in 20 years, and it will also bring new opportunities for the high-quality development of China's direct selling, and form a new outlet for China's direct selling". The sun god said that the launch of Yunter's ** not only opened the sun god 3The prelude to the 0 era has also opened a new era of entrepreneurship, and compared with the past, the average promotion speed of partners has increased by 107 times, the number of various role models exceeds 1,000.
In addition, Helios honored its dealer partners for their outstanding achievements and planned a Bali tourism seminar for marketers who achieved their goals. From September 2023, the Helios team arrived in Bali in three batches, which is also one of the largest tour groups that Bali will welcome in 2023.
Amway Good Life Celebration
Highlights: The strongest ceremony, the largest performance increase in ten years.
On August 13, 2023, the Amway (China) Good Life Ceremony** was grandly held. This grand ceremony is a ceremony with the highest density and the strongest energy of Amway's good news in recent years.
Yu Fang said that in 2022, Amway (China) achieved a performance growth of 16%, creating the largest performance increase in a decade, and the public's favorability towards Amway, buying Amway products, and joining the business increased by more than 20 percentage points.
At the same time, Amway officially announced nearly 10 good news such as "participating in and supporting the breakfast nutrition and health model of Chinese residents", "continuing to participate in the national literacy improvement plan" and "comprehensively upgrading the Amway Experience Center", which deeply interpreted Amway's strategy.
In addition to releasing the benefits, Amway also explained the value of beautiful flowers from a new perspective in the form of documentaries, reality shows, micro-variety shows, etc., and invited Winter Olympic champion Xu Mengtao to check in the Amway nutritious breakfast community, which not only depicted a blueprint for Amway people to live a better life, but also reflected the social value of the Amway community.
Anfa's 25th Anniversary Ceremony
Highlights: Crowded with people, Northeast China and Chongqing have become the largest markets.
On December 15, 2023, the 25th anniversary ceremony of Anfa International was held in Chongqing Bloomage Live Gymnasium.
Anfa, who has not made a high-profile appearance for a long time, is a grand ceremony of 10,000 people as soon as it comes up, and it is said that the scale of the scene is unprecedented, with a sea of people and a lot of excitement. The ceremony was broadcast live online, nearly 13980,000 people*** Chairman Gao Yihuai, President Gao Wei, and shareholder Gao He all attended.
The huge number of participants not only shows the activity of the Anfa market from the side, but also makes industry insiders curious about its location in Chongqing. According to the "Knowledge Economy" to understand from Anfa insiders, at present, Northeast China and Chongqing have become its largest markets, followed by Guiyang and Sichuan.
Over the past few years, Anfa's direct selling market has been relatively conservative and its performance has been relatively stable. After this 10,000-person conference, will Anfa's market usher in growth?
Sunshine 20th Anniversary Chinese Tour
Highlights: A tour of 10,000 people in 10 cities, a tribute to the 20th anniversary.
2024 is the 20th anniversary of the establishment of YOFOTO, in order to welcome this important moment, YOFOTO will open the Dream Building Tour of the Chinese Tourism Seminar "YOFOTO Dream China Tour" in 2023, and select 10 characteristic cities - Chongqing, Xi'an, Harbin, Guilin, Sanya, Kunming, Inner Mongolia, Nanchang, Chengdu and Dunhuang, and plan to take tens of thousands of YOFOTO partners to travel to China in one year.
Among them, on November 11 and 14, 2023, the 1,000-person tour group successfully checked in Chongqing, the first stop, and 1,000 people put together a huge "yofoto" pattern, and arranged a hot pot banquet for 1,000 people, which was a spectacular scene; December 30, 2023 On January 2, 2024, the second stop in Xi'an will open, and 3,000 partners will celebrate the New Year's Eve together, which is of great significance; It is reported that the third stop in Guilin will officially set sail in March 2024.
"20" is a symbol of youth, but also a period of eventful years. What kind of new look will the 20-year-old Sansheng present?